KTV was abandoned by young people, but it became the new favorite of middle-aged and elderly people.
In people's lives, there is one form of entertainment that has been very popular for a long time, and that is KTV. In the past, whether it was a meeting, a company party, or a gathering of relatives and friends, it was indispensable to go to KTV to open a box and sing a light-hearted song, which supported a prosperous scene in the KTV market, and the bosses also made a lot of money.
I clearly remember that from 2005 to 2009, it was the hottest time in China's KTV industry, when ordinary people's income was not high, and it still cost a lot of money to go to KTV. It is worth noting that because the business is so hot, the room has to be booked two days in advance, and even if it is a weekday, it will be full every night, so at that time, the management of KTV was done by representatives of the wealthy.
However, what is surprising is that today's KTVs are not favored by young people. Data shows that at its peak, the number of KTVs in China reached 120,000, but today there are fewer than 70,000 karaoke in operation in China. The data shows that in 6Of the 80,000 or so businesses, only 2About 60,000 are alive and actually operating, and there are very few KTVs newly registered and opened. It can be seen that the entire KTV industry is getting worse.
And we found that after being disliked by young people, middle-aged and elderly people became KTV"Regulars"KTV has become a must-go place for middle-aged and elderly people like uncles and aunts, and many middle-aged and elderly people choose the cheapest day to go, and middle-aged and elderly people have become the biggest supporters of KTV.
So, why are KTVs abandoned by young people? There are four main reasons.
In the past, class reunions and company dinners were KTV's main business**, but with the change of times, many people have become more and more disdainful of class reunions. Because people think that class reunions are nothing more than an exchange of interests between classmates, this makes class reunions increasingly meaningless. Under this change, KTV's business is becoming more and more difficult to do, but it is also reasonable.
In the age of the internet, young people have a variety of ways to be entertained. Instead of spending time and money going to KTV, young people prefer to watch movies or play online games at home.
Still, a lot of things are much more fun these days than going to a karaoke bar, which is a big reason why karaoke is gradually becoming obsolete.
The diversification of consumers' online entertainment methods has had a certain impact on traditional offline KTVs. Currently, offline is not recommended"Corners"It has been gradually replaced by mobile phone K corners, after all, online K angles have more advantages than traditional K angles, online K corners can allow users to interact in real time, social interaction, and also allow users to expand in real-time interaction, earn rewards, etc., many people have even achieved wealth multiplication through online K angles, which can not be given by traditional KTV. Traditional KTV can't give.
To be honest, when KTV was on the rise in the past, a lot of it was around some gray products to provide services in order to make more profits. However, after so many years of regulation, the gray area where KTV used to make money was strictly prohibited, and KTV gradually declined.
In conclusion, KTVs are not appreciated by young people and middle-aged and elderly people, mainly because KTVs have not kept up with the changes of the times and are instead considered by the older generation"I can't live anymore"This is really embarrassing.
I don't know what you think about this phenomenon.