On the night of Chinese New Year's Eve, February 9, the Hangzhou Sports Bureau announced the cancellation of the Argentine football team's trip to Hangzhou originally planned for March. The move means that Messi and other Argentine players cannot come to China to participate in friendly matches. As soon as the news was released, it quickly attracted widespread attention and heated discussions.
In just a few hours, the number of readings of the official *** article of the Hangzhou Sports Bureau exceeded 100,000, and the number of likes reached 7,386. The announcement mentioned that due to well-known reasons, the conditions for holding the event were not ripe, and it was decided to cancel the event. Such a statement cleverly resonated with netizens, who expressed their appreciation and support for the Hangzhou Sports Bureau.
However, what is surprising is that only 2 hours later, Messi updated an ad on his personal Instagram social media, announcing that it will be placed in the Super Bowl. The decision was seen by many as a response to the cancellation of Messi's trip to China. The ad lasts only 60 seconds, but it is expected to bring Messi $14 million, which means that his one-second is worth $230,000. This figure is amazing, and it also shows the commercial value of Messi as a football king.
Messi is a famous Argentine professional footballer and is known as one of the top stars in the world. He has more than 300 million followers on Instagram and is favored by advertisers. Messi's profile shows that he was born on June 24, 1987 and plays for Inter Miami Football Club in Major League Soccer. On Chinese New Year's Eve, February 9, an ad was updated on his account leomessi.
Messi's Instagram update time is very coincidental, just 2 hours after the Hangzhou Sports Bureau announced the cancellation of the China trip. His update was just an ad for an upcoming Super Bowl game and didn't give any response or explanation for recent events. Such behavior was seen by many netizens as Messi's response to the cancellation of his trip to China. He seems to be sending a message to the Chinese fans: I don't want to go to the Chinese market, I am more concerned about the upcoming Copa America in June and my commercial value.
The trailer for the ad has been released, which is 15 seconds long, and the full version will be 60 seconds long. It is reported that the cost of this ad may be as high as $14 million, and the value of each second reaches $230,000, which is enough to make people staggering. Messi's commercial value is not only reflected on the playing field, but also in his influence and income as a brand ambassador.
This series of events has aroused heated discussions among the majority of netizens, and various opinions and voices have risen one after another. There are some people who have a calm and rational attitude towards Messi, believing that he is just a footballer and that there is no need to pay too much attention to his personal choices and business practices. At the same time, some people expressed their disappointment and dissatisfaction with Messi, believing that he was not resolute and responsible enough in the face of national justice.
There are also some netizens who think that Messi's attitude towards the Chinese market is indifferent and even a little arrogant. They believe that Messi is an acrobat who just needs to watch him play and does not need to over-pursue his attitude and recognition. They believe that the Chinese market should not be easily exploited by them, and that they should have a self-respecting and self-reliant attitude.
However, there are also some netizens who have criticized the words and deeds of Chinese fans. They believe that Chinese fans value Messi's attitude and behavior too much, and elevate the game to the political level, which not only loses China's face, but also brings an unnecessary burden to themselves. For Messi, it doesn't matter if he cares about the Chinese market or not, what matters is his business interests and personal choices.
Whether the attitude towards Messi is supportive or dismissive, this series of events reflects the important position of the Chinese market in the global sports entertainment industry. As a professional footballer, Messi's actions and remarks will receive widespread attention and evaluation. His commercial value also reflects the potential and attractiveness of the Chinese market.
However, we also have to be clear about the fact that Messi is just a man, a footballer. Too much attention and heated discussion about his attitudes and actions will not change his personal choices and decisions. As fans, we should look at it rationally and focus more attention and energy on our own career and life.
Finally, we should also realize that idolatry is not desirable and that everyone should do their job well and contribute to themselves and society. Whether it's Messi or any other player, their success or not won't have any material impact on our lives. What matters is our own efforts and struggles, and this is the power that can truly change our lives.