AI development platform and application
ByteDance's AI development platform "Coze Button".This is a one-stop AI development platform that supports the rapid generation of AI bots, which are used in news reading, travel planning, and other fields, demonstrating the application and popularization of AI technology in all aspects of life.
AI Market and Investment Trends
Global AI Financing Trends: Global AI startup fundraising will fall by 10% in 2023, and despite the short-term decline, AI remains a hot area to attract investment.
Nvidia shares soared: AI technology has driven technology stocks to soar, and Nvidia's market capitalization has soared, highlighting the core position of AI chips and computing technology.
AI Jobs and Skills Requirements
AI Jobs and Skills Demand from an International Perspective: Chief AI Officer (CAIO) has emerged as an emerging position, but it is difficult to find the right talent, reflecting the impact of AI technology on the operating model of enterprises.
AI Technology Advances and Regulations
Google's Gemini Pro model: Google's multi-modal model, which can handle multiple types of information, has been launched in Europe to compete with ChatGPT.
Wistron's AI business growsWistron expects triple-digit growth in AI-related businesses, and the PC market is expected to grow slightly, with future momentum coming from the wave of phone replacement.
EU Artificial Intelligence Act: Representatives of the EU27 confirmed the final negotiated text of the Artificial Intelligence Act, marking progress on key legislation.
Practical application of AI technology
Omdia survey: Research shows that the main impact of generative AI, such as AIGC, is to reduce costs, and telecom operators expect it to have a significant impact in terms of reducing costs and improving employee efficiency.
A new company of Ant Group: Ant Group established a new company in Chongqing, involving software development, big data services, artificial intelligence industry application system integration services, etc.
Brick-and-mortar business Douyin party**.
Why do brick-and-mortar businesses do Douyin?
Formula: Douyin platform bonus + reduced rent cost + improved fault tolerance rate = new growth opportunities for physical stores
Note: Brick-and-mortar merchants can reduce their dependence on ** locations by taking advantage of the bonus period of the Douyin platform, thereby reducing the cost of rent. At the same time, Douyin provides a low-cost trial-and-error platform where merchants can test market reactions without incurring high rents, improving the fault tolerance rate of their business, thereby bringing new growth opportunities to brick-and-mortar stores.
How to improve conversion rate and volume?
Formula: Precise target user positioning + content matching with user needs + hard to soft + + increase attraction and sales
Note: Merchants need to be clear about their target user groups and make sure that the content matches the actual needs of users when creating content. By converting direct product promotion (hard broad) into more attractive content (soft broad), you can increase the rate of product promotion and the user's purchase intention, thereby increasing the conversion rate and volume.
How to find high-quality topics?
Formula: Keyword search + massive arithmetic tools + third-party data analysis + internal benchmarking = efficient topic selection strategy
Note: Merchants can find popular content by searching keywords, analyze industry trends with Douyin's massive arithmetic tools, combine with third-party tools to obtain more in-depth user behavior data, and analyze their past success** data (internal benchmarking) to determine high-quality topics that can attract users' attention.
How to amplify traffic through matrix play?
Formula: Single account multi-platform + single platform multi-account + multi-platform multi-account = traffic amplification and brand**
Note: Merchants can expand the coverage and user base of the brand by publishing content on different social platforms (single account and multiple platforms), creating multiple accounts on the same platform (single platform and multiple accounts), or publishing content on multiple platforms and accounts at the same time (multiple platforms and multiple accounts), so as to achieve traffic amplification and brand **.
How do I work with a Finder?
Formula: Exploration of store influencers + organic traffic + dou + delivery = increase in volume and conversion rate
Note: Partnering with a store explorer with a certain fan base can use their influence to drive organic traffic. At the same time, merchants can use Douyin's dou+ function to place ads to supplement organic traffic and ensure that they can continue to obtain, thereby increasing the overall volume and conversion rate.
How to build a live broadcast room for merchants?
Formula: Online store simulation + anchor shopping guide ability + recommendation + attention traffic = efficient live broadcast room operation
Note: Merchants should treat the live broadcast room as an online store and attract users by simulating the offline shopping experience. The anchor needs to have good shopping guide ability and be able to clearly introduce product features and information. Combined with ** recommendation and attention traffic, merchants can achieve efficient sales conversion in the live broadcast room.
When you take the first step today, the next nine steps are the same as before, but the last step is different and new. That is the beginning of the path that the universe has laid for you.
- Stryleki, "Return to the Cafe at the End of the World".