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The Spring Festival schedule has always been the most lively time of the year in the Chinese film market, with various blockbusters appearing one after another, competing for the audience's attention and box office.
In this year's Spring Festival, although four films were withdrawn, the remaining films still had a fierce competition on the screen.
In this visual feast, the most striking are undoubtedly the four popular films with their own characteristics, which not only showed their unique artistic charm, but also launched a wonderful competition on the box office battlefield.
Unexpectedly, "Article 20", which was originally at a disadvantage, achieved a counterattack at the end of the Spring Festival schedule, surpassing "Flying Life 2" and "Hot and Hot" in a row, winning the single-day box office champion in one fell swoop and becoming a big dark horse at the box office.
This change has undoubtedly added more highlights and topics to this year's Spring Festival stalls. Let's take a detailed look at the performance of these four films.
The first is "Hot and Hot", which has a real-time box office of 14.32 million. The marketing strategy of this movie is quite unique, all around the topic of "Jia Ling lost 100 pounds". Since the film was finalized, it has aroused widespread attention and discussion.
As Jia Ling's silhouette in the film was gradually revealed, the audience's curiosity was stimulated little by little. Until the first day of the Lunar New Year, Jia Ling**'s successful poster was announced, and this wave of marketing reached a climax.
The film itself tells the story of how the protagonist Du Leying, an old man who has no goals and pursuits in life, finds himself and embarks on the road of self-redemption after a series of setbacks. This inspirational comedy movie, which conveys positive energy in a light-hearted and humorous way, has been loved by the audience.
followed by "Bear Infested: Reversing Time and Space", with a real-time box office of 15.24 million. As an animated film, it tells the story of Xiong Da, Xiong Er, and Bald Qiang who are accidentally involved in the turbulence of time and space, and in order to return to the original time and space, they embark on an adventure about time and space travel.
This film not only shows the growth process of the "Bear Infested" series over the past ten years, but also conveys the preciousness of family and friendship through the growth and transformation of the protagonists during their adventures. The film has a strong appeal to both children and viewers. Moreover, the decisive battle scene at the end of the film is even more exciting.
It was followed by "Flying Life 2", with a real-time box office of 16.86 million. This film is director Han Han's second attack after five years of his previous work, not only in terms of story content, audio-visual effects and jokes, but also tells the story of a driving school instructor Zhang Chi (played by Shen Teng) and a group of potential newcomer drivers in a bulk team, which is full of jokes to participate in the last Bayin Brook Claria Championship.
The film conveys the praise of "love and perseverance" through Zhang Chi's story, showing the enthusiastic reappearance of the middle-aged frustrated driver, which has aroused wide resonance among the audience. In terms of special effects, the special effects of the car scenes of "Flying Life 2" have been comprehensively upgraded, making the game scenes more exciting and realistic than the previous work.
Finally, "Article 20", the real-time box office reached 19.83 million, becoming the box office champion of this Spring Festival file. With the theme of "legitimate defense", this film delves into social phenomena such as school bullying, social justice and vulnerable groups through three stories, involving themes such as human nature, morality and justice.
Director Zhang Yimou skillfully combines serious legal popularization topics with life-like comedy elements, allowing the audience to experience the emotions of the characters in the play in the interweaving of laughter and tears, and realize the sublimation of personal morality.
In the film, the rivalry between Ma Li and Lei Jiayin pushes the comedy effect to a climax, and the performance of all the acting skills also makes this movie full of highlights. Especially Hao Qiuping, a deaf and mute person played by Zhao Liying, will undoubtedly resonate with every audience in the face of injustice.
Zhang Yimou's move this time once again proved his ingenuity and profound skills in the film industry. Whether it is from the core of the movie** or the plot structure, "Article 20" is worth watching.