From struggling to leaving in tears Xiao Jiang's entrepreneurial story is embarrassing
Introductory. Young and middle-aged people from rural areas who return to their hometowns to start businesses are very idealistic, because they have a love for their hometown, a desire to change their hometown, and hope to build their hometown into a prosperous and powerful place through their own ability and efforts. However, as the saying goes"It is difficult to start a business in rural areas"Xiao Jiang is an example of the hardships of entrepreneurship. He returned to his hometown with a capital of 2 million yuan, and after five years of hard work, he finally ended his entrepreneurial journey with tears in his eyes, which is embarrassing.
He returned to his hometown full of passion and founded his own company.
Jiang is a young man full of ideals and ambitions. Through his hard work in the city, he earned 2 million yuan in cash. He returned to his rural hometown full of passion and confidence. He rented a sloping plot of land that had been abandoned for many years and planned to build an orchard to grow grapes, strawberries, blueberries and some traditional fruits. Not content with just making money, he worked hard to learn the techniques of planting and managing fruit trees, and hired five idle farmers from the village to help him cultivate the orchard. In less than half a year, the orchard began to take shape, and the Sunshine Rose grapes planted were also growing well. The construction of the orchard was not easy, but with his own diligence and talent, Jiang Guoqiang successfully built the orchard into a unique fruit planting base.
Expansion: In order to ensure the harmonious construction of the orchard, Xiao Jiang spent a lot of time and energy on careful planning and preparation. He chooses fruit tree varieties that are suitable for his terrain and climatic conditions, while learning how to grow and manage fruit trees. In the process of fruit tree growth, he fertilizes and waters reasonably according to the needs of the fruit tree, prunes the shape of the fruit tree, and ensures the healthy growth of the fruit tree. He pays attention to the pest control of fruit trees and uses a variety of scientific methods to protect the health of fruit trees. During the critical period of fruiting of fruit trees, he is even more cautious and takes a series of measures to ensure the quantity and quality of fruits. Thanks to his efforts, the orchard achieved remarkable results in the second year, with a gradual increase in the area under vine cultivation and the introduction of strawberries, blueberries and traditional fruit trees to diversify the orchard.
It's hard to get stuck.
Although Xiao Jiang has made some achievements in orchard construction and management, he faces a serious problem - commercialization. Although the quality and yield of Xiaojiang's fruits are very good, there is no channel to sell them in large quantities. Only residents of nearby villages and small shops in the town could buy his fruit, and the demand was very limited. Jiang tried to find a market, but he could not find a stable market. He has invested a lot of time and effort in the market, but the sales volume is still small. In order to solve this problem, he not only looked for sellers online and offline, but also lowered the product**, but even then, it did not achieve significant results.
Expansion: Lao Jiang began to reflect on his shortcomings in sales. He realized that the sale of agricultural products should not only look at the quality and yield of the product itself, but also need a stable market and sales channels. However, due to the large number of competitors in the Ojiang area, it is difficult for his orchard products to stand out in the market. He has tried to sell in some farmers' markets and supermarkets, but it is difficult to attract the attention of consumers due to the fierce competition between ** and brands. However, due to the relatively small scale of Xiao Jiang's sales, he was unable to meet the needs of large sellers, which also caused him to be unable to expand his sales. Despite promoting products through online channels and social **, Xiao Jiang's sales are still unsatisfactory due to a number of reasons.
The outlook is bleak and the resumption of activities has come to an end.
After years of hard work, Jiang's orchard still doesn't have enough sales and income. He was unable to recoup the cost of his investment, and the annual sales revenue was not enough to cover labor costs, which forced him to take out a loan to maintain the orchard. However, despite his efforts for five years, the problem of selling the orchard remained unresolved. In the end, Jiang Guoqiang spent 2 million yuan and owed 300,000 yuan in bank loans, so he had to give up the orchard and return to the city to find a job to repay the loan.
This story makes us reflect on the difficult situation of rural entrepreneurship. The sale of agricultural products has always been a major problem for rural entrepreneurs. Although Xiao Jiang has made certain achievements in orchard management, he has not yet found a stable market and sales channels. This reflects the imperfection and instability of the agricultural product market, as well as the difficulties faced by rural entrepreneurship. At the same time, Xiao Jiang is also facing problems such as fierce market competition and imperfect sales mechanism. Although the quality of his fruit is good, it cannot be compared to other competitors. This also illustrates the importance of marketing, not only to produce good products, but also to have effective sales strategies and channels.
Under such circumstances, it is necessary to continue to strengthen the construction and improvement of the market for agricultural products, and improve the competitiveness and market share of agricultural products by broadening sales channels, strengthening brand building, and improving the packaging and advertising of agricultural products. At the same time, it is also necessary to strengthen training and support for rural entrepreneurs, provide more entrepreneurial guidance and market information, and help them better understand market demand and sales opportunities. Only in this way can we better promote the development of the rural economy and increase the peasants' income, and achieve prosperity and common prosperity in the rural areas.