[News page-Taiwan Strait Net].Core Reading
The Spring Festival is approaching, the demand for New Year's goods delivery is rising, and the national express delivery business is running at a high level, reflecting the continuous improvement of consumer demand. With the continuous upgrading of the consumption structure, the long-distance flow of New Year's goods parcels across the north and south is becoming the norm. Among them, the number of annual goods in rural areas is increasing, which means that the consumption potential of the rural market is constantly being released.
New Year's goods are hot, and express delivery is busy. Recently, the growth of consumer demand for New Year's goods has driven a small peak in express delivery business volume that is higher than the daily level. According to the data of the State Post Bureau, since the eighth day of the lunar month, the national express delivery business has been running at a high level, with an average daily collection volume of 4More than 500 million pieces, an increase of more than 20% over the same period last year.
The express parcels shuttling back and forth convey a strong New Year's flavor and thoughts, and also reflect the new vitality of New Year's goods consumption. In this huge express logistics network, what is the flow state of the operation of New Year's goods? Through small parcels, what are the insights into the consumption trends of Chinese New Year goods? The Spring Festival is approaching, and the reporter visited relevant enterprises.
Total volume growth - The annual volume of goods delivered has increased significantly, reflecting the continuous improvement in consumer demand.
It's been so busy lately! Niu Anding, manager of the Yabao Road Business Department of SF Beijing International Trade Area, said that with the approach of the Spring Festival, the number of single-day receipts and deliveries has continued to increase recently, about 160,000 pieces, more than 4,000 pieces more than usual.
Niu Anding introduced that most of the current growth in the volume of receipts and deliveries is New Year's goods and gifts. There are a number of specialty food stores within the scope of the outlets he is responsible for. "Many people buy some and send them home before returning home, which increases the annual delivery volume to a certain extent. ”
In Haining, Zhejiang, New Year's express delivery is also popular. "Recently, catching up with the 'New Year Festival' organized by local merchants, the overall increment in January increased by 20%-30% month-on-month. In my network alone, I ship 6,000 to 8,000 pieces a day. Liu Yong, the person in charge of Haining Leather City Yunda outlets, introduced that the express delivery is mainly leather clothing, down jackets and other special clothing, compared with previous years, this year's "New Year's Festival" is extended, and the business volume of outlets is rising.
The amount of parcels in the north and south is a microcosm of the strong consumption of New Year's goods. "The Spring Festival is approaching, and the flow of a large number of people is also accompanied by the rapid circulation of goods. Judging from the monitoring data, the pre-holiday consumption demand is strong, and the delivery volume of special agricultural products, fresh food, gifts, daily necessities and other categories has increased significantly. Xu Liangfeng, the relevant person in charge of the Postal Industry Security Center of the State Post Bureau, said.
The significant increase in annual cargo delivery volume reflects the continuous improvement in consumer demand. This is not only due to the continuous recovery of market demand, but also depends on the continuous improvement of industry capacity.
The accelerated application of new technologies is constantly creating new consumption scenarios.
People haven't arrived yet, New Year's goods have arrived first! Recently, Ms. Zhang, who works in Haikou, Hainan Province, received information that the mangoes, lotus fog and other Hainan special New Year goods she sent through the drone delivery business have arrived in Xuwen County, Zhanjiang, Guangdong.
On the eve of the Spring Festival, Fengyi Technology, a subsidiary of SF Express, has successively increased the number of drone flights in the Qiongzhou Strait to alleviate the pressure of cross-sea transportation of New Year's goods, which can be delivered within 3 hours at the earliest.
Drones have crossed mountains and seas, and unmanned vehicles have also joined the delivery team.
In Houshayu, Shunyi, Beijing, yellow automatic delivery vehicles are carrying New Year's goods packages to nearby communities. "These autonomous delivery vehicles will continue to provide stable delivery services for nearby residents during the holiday season. Feng Haiyang, a staff member of Meituan's automatic vehicle distribution department, said.
Excellent structure - the quality of New Year's goods products has been improved, and the trend of consumption upgrading has remained unchanged.
With the continuous upgrading of the consumption structure, the long-distance flow of New Year's goods parcels across the north and south is becoming the norm. Xu Liangfeng said that some high-quality agricultural products are being quickly sold to various places with the help of the express delivery network, helping the volume of New Year's parcels to increase year by year.
The delivery volume of fresh products and time-sensitive pieces is increasing, the quality of New Year's goods is improving, and the trend of consumption upgrading remains unchanged.
In the wee hours of the morning, the Dounan Flower Market in Kunming, Yunnan, Asia's largest fresh cut flower trading market, is still brightly lit. "Busy! Sometimes I don't have time to eat lunch. Liu Dan, a florist, said that since January, the number of orders has been growing, and more than 5,000 flower orders are currently sent from here every day.
Nowadays, the consumption of flowers is rapidly entering daily life. Li Xianlin, head of Zhongtong Yunnan Management Center, said that in the past two months, more than 24 tons of New Year's flowers have arrived in Beijing, Shanghai and other cities from Kunming every day, and they can basically be delivered within 24 hours in provincial capitals.
"Fresh and special" products such as fresh cut flowers are gradually becoming the main force of New Year's products. "By processing the daily inflow and outflow of parcels in real time, we found that the number of parcels using foam boxes when purchasing Chinese New Year products has increased significantly on the eve of the Chinese New Year this year, which means that more consumers are buying fresh products. Zhao Meng, manager of the Shanghai first-level distribution center of Cainiao Express, said, "Generally, we will give priority to the circulation of this time-sensitive parcel to ensure timely delivery by the end courier." ”
The express delivery industry is also deeply integrated with the tourism industry to stimulate new consumption momentum.
With the arrival of the ice and snow season, the boom in tourism in Northeast China has also driven the consumption of special agricultural products. With the continuous improvement of cold chain logistics, the fathead fish with a large body of fat is no longer just a delicacy that can only be tasted by locals.
We customized the whole fish box, and added insulation cotton and ice packs to the box to ensure that the goods are complete and fresh when consumers receive them. According to the relevant person in charge of Jingdong Express, on the eve of the Spring Festival, many tourists choose to catch and send it, which has effectively driven the local fresh consumption. Since the start of fishing in Chagan Lake, JD Logistics has shipped more than 400 tons of fathead fish.
Full potential - the number of annual goods delivery in rural areas has increased, and the consumption potential has been continuously released.
From 'express delivery to the countryside' to 'express delivery to the village', thanks to the continuous improvement of the rural logistics system in recent years, the potential of rural consumption has been effectively stimulated. Xu Liangfeng said that the continuous increase in the number of annual goods in the vast rural areas means that the consumption potential of the rural market is constantly being released.
In the past, it took seven or eight days at the earliest, but since the end of last year, a self-operated express delivery site was set up, and now it can also be delivered the next day. * Raba, a young man from Nagquseni District, said that this year it is more convenient for villagers to buy New Year's goods.
In the Naquseni branch of Jingdong Express, Shi Shuai, the person in charge of the sales department, has loaded the car and is ready to set off to deliver goods to the village. "The Spring Festival is coming, and the number of deliveries has increased significantly. Shi Shuai introduced that there are many elderly people in the village, and their children have not yet returned, so the New Year's goods often arrive first.
The postal road entered the township and entered the village, and the live broadcast opened up the sales channel.
Shot, expedited! "On the eve of the Spring Festival, the navel orange special session of SF Agriculture's live broadcast room has a strong New Year flavor, and the three Gannan navel orange special sessions have sold a total of more than 300,000 catties of navel oranges.
The form of express delivery + live broadcast is not only conducive to boosting the upward movement of agricultural products, but also better meeting people's demand for distant food. Guo Xiangbing, head of SF's characteristic economic sector, introduced that through the special live broadcast of Spring Festival specialties, after Laba, the company's collection and delivery volume increased by 11% year-on-year, and the main consignment items were local specialty New Year goods, including meat cooked food, seafood and aquatic products, beef and mutton and other consignment items. The number of clothing, home appliances, fresh fruits, and meat sent to rural areas has increased significantly, and the volume of pieces has increased by more than 20% month-on-month.
Through the excavation and analysis of the situation of special agricultural products in the express network, the State Post Bureau has drawn a map of the national package of special agricultural products, through which the logistics data and trends of special agricultural products in different regions, different periods and different bases are analyzed in real time.
Xu Liangfeng said that on the whole, the demand for mail delivery in rural areas before the holiday is strong, and the flow of special agricultural products has a strong momentum. In terms of types, fresh products account for the vast majority, and deep-processed products quickly enter the express delivery network. More than 900 county-level delivery and distribution centers, 27The 80,000 village-level delivery service outlets will continue to provide strong support for the rapid circulation of more than 100 million express deliveries in rural areas every day.
From the eve of the Spring Festival express flow, the current express service has gradually entered the daily life of thousands of households, especially the rise of the holiday economy, people are more and more accustomed to purchasing products and services through convenient express services, and the consumption potential is continuing to be stimulated.