From its rise in 2019 to its rapid growth in 2023, the short drama industry has been in a state full of challenges and opportunities, attracting more and more creators, brands and platforms to join, promoting short dramas to move towards high-quality and diversified commercialization, and opening a new height of development. In this fast-and-furious field, how can participants discover new boundaries in short drama content creation and business models in this wave?
In order to better improve this topic and encourage high-quality short drama creators, on January 12, the 4th Golden Drama Award will be held in Shenzhen, hosted by Kuaishou Short Drama, exclusively titled by Tmall, guided by Guangdong Network Audiovisual New Association, and co-organized by Shenzhen Radio, Film and Television Group and Shenzhen Internet Audio Association.
As the first industry conference in the short drama industry, the Golden Drama Award aims to encourage creators and creative institutions to continue to create high-quality short drama content and accelerate the growth of the short drama industry. In the selection, the Golden Drama Award has always adhered to the principle of starting from a professional perspective and selecting the best of the best, so that more outstanding short drama creators, actors, and third-party institutions can be seen, so as to promote the benign and sustainable development of the short drama industry.
In such an era of short drama development, Kuaishou, as a platform, provides a stage and space for a group of talented and creative new forces, and has achieved many people's "drama star dreams". As a pioneer and leader in the industry, after nearly 5 years of development, Kuaishou short drama has become the largest short drama consumer market. As of November 2023, Kuaishou has launched nearly 1,000 short dramas, covering eight categories: ancient style, love, family, campus, urban, funny, suspense, and magic, of which the number of short dramas exceeding 100 million is as high as 326.
As more and more professional creators and capital join the short drama track, the threshold is also rising, and the "high-quality" and "high-quality" routes will be the future development trend. In the new story chapter of short dramas, practitioners from all parties need to "cohesion and co-growth", so as to make the short drama industry chain gather into a trend. The holding of the Golden Drama Award is not only an important measure for Kuaishou short dramas to actively play the role of a platform and win-win cooperation with multiple parties, but also to inject new vitality into the development of short dramas in dialogue and collision, and become an important force to promote the sustainable, healthy and prosperous development of the short drama industry.