For China's auto market, 2023 is a turbulent year, in this year, the pattern of China's auto market has undergone a very big changeBYD, the hottest brand of the year, surpassed itself in 2023 and achieved the legend of a domestic car with annual sales of more than 3 million units.
BYD has a large number of models, it can be said that almost every one of them can be the leader in the subdivision, and as BYD's relatively "old" model currently on sale, Han, is still the leader in the industry. In December last year, the BYD Han family sold 20,902 vehicles, maintaining a high level of sales data throughout the year, with annual sales exceeding 220,000 units!As a car that has been on the market for more than 3 years, it can still have such a good performance in this market of "liking the new and hating the old", which is worth savoring.
Since its listing for more than three years, although the appearance of the Han model has not changed much, it does not mean that the consumers who choose the Han are "old antiques", and the Han models are the "nail households" of the old era. BYD, which has the culture of traditional car companies, has elements of classic models in the early Han model. Han's appearance has the elegance and atmosphere of classic models, the design is calm and beautiful, whether it is business, home is very suitable, introverted and calm, dignified appearance design is one of the important reasons why many consumers choose today. In addition, although the appearance has not changed much, the Han model will be a small facelift and a small improvement every year, such as the launch of the Han DM-i and Han DM-P, the small upgrade of the appearance, the upgrade of the intelligent driving function, the upgrade of the Yun Yuan system, and so on. Because the starting point of Han is set high, as long as there is a little small upgrade to follow up the times, Han will not become an old antique, on the contrary, Han models are a trend that is often sold and always new!
The glorious year of 2023 has passed, and in 2024, I believe that self-owned brand cars will get better and better, leaving footprints in more and more countries and regions.