8 major changes in the annual inventory, is our music better?

Visual China.

Text |Wu Yiyi, author |Summer.

The long-awaited live performance finally returned, and enthusiastic fans captured the concerts of major ** festivals;

The chain reaction caused by ChatGPT has made everyone in the ** industry panic again;

Mainstream singers have sunk into the saliva song market, although they have been criticized for being lazy and slack, but they are not a ...... to improve the quality and efficiency of the saliva song market

It's the annual year-end inventory again, how should we look back on 2023 and how will we start 2024? Everything is back to square one, is our ** better?

If people's fear of artificial intelligence was only theoretical, then the emergence of ChatGPT has brought this fear from theory to reality.

At the end of January 2023, ChatGPT, which has only been released for two months, has exceeded 100 million monthly active users. It is different from the previous "artificial intellectual disability". In addition to having a natural conversation with humans, ChatGPT can also do basic auxiliary work such as knocking and writing. The dawn of AIGC has appeared, and individuals, enterprises, and institutions have carried out various training and research around AI, trying to become the first batch of people to eat dividends.

*People in the industry are also eager to try.

In May 2023, "AI Yanzi Sun" became popular on social **. The so-called "AI Stefanie Sun" is to apply Stefanie Sun's timbre to other songs. These fake and real "AI Yanzi Sun" covers** not only easily exceeded one million, but the production cost of a single song was less than 100.

It's no wonder that Stefanie Sun herself said, "What I want to say is, what do you have to fight with someone who launches a new ** every few minutes." Humanity will not be able to surpass it, and it is just around the corner. ”

In June 2023, NetEase Cloud** and Xiaoice Company jointly launched the AI singer** creation software Netease Cloud** x studio; In July 2023, Tencent's multi-** lab released its self-developed AI general composition framework Xmusic for the first time. Pop singers can still distinguish themselves from AI with live performances, and the scene is almost completely behind the scenes**, but it has long become the focus of major companies.

The powerful learning and application capabilities of artificial intelligence are worrying. To what extent can we be replaced by AI? How much time will it take to complete this substitution? ChatGPT gives its answer.

In 2023, online performances will return the stage C position to offline performances.

Online performances that can break through the limitations of time and space have their own advantages and influence, and the success of the live movie proves this in disguise. However, for most people, online performances are just a meal replacement for offline performances. After three years of online performances, offline performances ushered in revenge consumption in 2023.

According to iResearch's "2023 China Performance Ticketing Industry Research Report" (hereinafter referred to as the "Report"), the supply and demand of the national performance market in the first three quarters of 2023 will be strong, with a box office revenue of 3154 billion yuan, which has exceeded the annual box office revenue in 2019. Among them, large-scale concerts and festivals contributed most of the revenue.

How popular are offline performances?

On May 9, the **Beijing concert went on sale, and nearly 300,000 tickets for 6 performances were sold out within 5 seconds. Due to the rapid sell-out, a large number of fans who did not grab tickets suspected that the organizers were colluding with scalpers to secretly raise prices. The matter was so noisy that it was hot on Weibo for several days. Grab tickets and support, and the large-scale concerts of top artists have a very obvious market-driving effect on offline performances.

**The concert was priced at 140 yuan and sold more than 7 million yuan in sales on online platforms. TFBOYS's ten-year concert directly drove Xi'an 41.6 billion yuan in tourism revenue.

It's a pity that the wind of the revival of offline performances has not blown to the livehouse.

In July 2023, the Jingdezhen Renaissance Live House, which has been established for more than ten years, announced its closure; Whale Circus said it would stop its live house tour indefinitely after the 2023 tour. The first is that large-scale concerts and first-class festivals divert the audience, and the second is that operating costs such as equipment and store rent continue to increase.

This year, some livehouses have not had much better time than they have in the past three years.

Some people leave, some people enter, and the livehouse is like a change of tide in the music scene. ‍‍

Nostalgia is still the traffic password of the ** variety show in 2023.

After Wang Xinling and Li Chengxuan came out of the circle with songs and programs with their stage performance, the major ** variety shows continued to press the treasure on a series of nostalgic IPs.

After the first season of "The Sound of Life" was broadcast in 2022, a trend of "Hong Kong style" was set off. So the second season of "The Sound of Life" chose Taiwan, a classic **IP.

For a long time, medieval Taiwan has been a popular enlightenment for mainland audiences. Teresa Teng, Luo Dayou, Li Zongsheng, Taiwanese pop ** who has accompanied the growth of several generations naturally continued the glory of the first season of "The Sound of Life".

"Sister Lang", which was complained that one season was not as good as the previous season, also set its sights on the nostalgic market and invited Mei Yi Liya, the performer of "Pure Land of Bliss".

Ten years ago, ACG may have been a niche culture, but now it has become a mass game.

Fans who were awakened by the two-dimensional gene of "Pure Land of Bliss" acted quickly, just like the otaku who was awakened by "Love You" to the girl's heart, they also sent Mei Yi Liya to the leading position of the fault. "Sister Lang 4", which was not favored at the beginning, silently harvested traffic on the side.

The successful experience of "Sister Lang" will naturally be reused by "Brother Phi". Strength, idol, mainstream, non-mainstream, 80, 90's ......All male singers who may bring a wave of memories are moved to the stage.

It's hard to say whether it's creative or not, but there are quite a few viewers who do eat this set.

It's just that there is always a day when the nostalgic ** is exhausted, and how to find a new ** in addition to nostalgia may be a more important topic for the industry.

never expected that when people reach middle age, they can still encounter idols collapsing.

In December 2023, a questioning of the lip-synching of the *** concert brought *** to the forefront. ** Analysis says that the lip-syncing song basically overlaps with the studio version of the track; There is a big gap between the actual song and the studio version of the track. Although the reasoned and well-founded comparative analysis made many fans begin to waver, most fans still believe that their idols are not lip-syncing.

*The change comes from lead singer Ashin's response to the long text "every time I sing this 10 beats of E6 high notes". Due to differences in physiology, males typically have an octave lower vocal range than females. E6 is a soprano vocal range, and Vitas is better at this vocal range among pop singers.

**Although there is no official conclusion on whether to lip-sync or not, a large number of netizens have already fallen to the lip-synching camp because of Ashin's response, and the follow-up *** to make up for "10 beats e6" and the full open mic of the Paris concert have not changed this situation.

Another collapsed house came from "The Voice of China" (hereinafter referred to as "The Voice").

In August 2023, a recording of Coco Li about the unfair treatment she suffered in "The Voice"**, and the "Voice" program team immediately said that the recording was maliciously edited. However, the matter did not end there, and more and more former "The Voice" students came forward to complain about the inside story they suffered in the show. The stock price of Star Chinese, the copyright party of the program, echoed **, and "The Voice" also announced that it would stop broadcasting.

Compared with the heartbreak of young fans when they encounter the collapse of their idols, middle-aged people with a few more experiences seem to be particularly clear in the face of the collapse of idols.

Whether it is *** lip-synching or "The Voice" overturning, the audience is on the side of justice, and no matter how big an emotional filter is, it is useless in the face of right and wrong.

Internet Divine Comedy, only when you can play will it be popular.

In the past, the Douyin Divine Comedy, as long as it was enough to catch the ears, users would bring in the emotions set by the song, and now the conventional song routines have made users aesthetically fatigued. Adding a trace of easy-to-spread entertainment materials on the basis of ** is the rule of the 2023 Douyin Divine Comedy.

The explosion of "Love Like Fire" accounted for at least 70% of netizens' memes. Na Yina's deeds of pretending to be a foreigner in her early years have made this song a layer of controversy and jokes since its birth; The follow-up battle between Na Yina fans and Three Dreams fans of "Gu Ailing Yang Mi" added a lot of traffic and topicality to the song's outing.

Netizens followed the trend and spontaneously covered "Love Like Fire" and choreographed it, unknowingly pushing this song to the top of the list in the entertainment meme.

Let's talk about Daolang's return after many years of "Rakshasa Haishi", this song is based on a warning and prophecy story in "Strange Tales from Liao Zhai", which depicts a world where ugliness is beauty and beauty is ugliness. It is precisely because of the irony of the story that netizens speculated whether Daolang was pouring out his nostalgia in the Chinese music scene when he wrote this song, and thought that he was not treated by the mainstream music scene in his early years because of his identity as an Internet singer, and this speculation added a bit of credibility.

It is no longer so important what the true intentions of the creator himself are, and it is no longer relevant to him after the work is completed. The song reserves enough space for the listener to interpret it, and the higher the enthusiasm of everyone to participate in the interpretation, the wider the spread of the song.

From "Love Like Fire" to "Rakshasa Sea City", netizens' stalks are also advancing, from entertainment for the sake of entertainment to edutainment. I wonder if this kind of meme will continue into 2024?

Nostalgia is the traffic password of the ** market, and it is also a popular springboard for veteran and powerful artists.

"Brother Phi 3", which tightly grasped the nostalgic mood, invited Chen Chusheng, Wang Lixin, and Zhang Yuan, three members of the "Reemployment Men's Group", who were already famous. Although the members of the troupe have not yet arrived, the popularity of the "Reemployment Men's Group" has indeed been surrounding the entire stage. The youthful memories evoked by "Has anyone ever told you" contributed to Chen Chusheng's first wave of traffic on the stage.

Traffic is fleeting, and strength is strong enough to continue to maintain popularity. As the national champion of "Happy Boys" in 2007, Chen Chusheng still has a solid foundation, and contributed many wonderful performances of "Myriad", "Walking Fish" and "Will Enter the Wine" on the stage, and finally successfully debuted as the first double champion in the history of the show.

Xu Liang, who was in the same show with him, also ushered in the second spring after a long absence. As a former Internet singer triumvirate, his "Bad Girl" and "Objective Can't" accompanied the entire youth of the post-90s. When the memory of "charming smiling faces attract attention" sounded, fans sent a return of leading the love value.

Although he was eliminated in the later stage, it was this ** that let more fans know the success of his behind-the-scenes career. The ** production company established by Xu Liang after the transformation contracted the major Douyin Divine Comedy and made a lot of money. can be regarded as using his own situation to prove his sentence "Your youth has not embarrassed you".

Whether it is Chen Chusheng, Xu Liang, or the Daolang mentioned earlier, their popularity depends on their excellent stage performance and continuous strength, and the emotional filter is just a plus. But it cannot be denied that without the blessing of "nostalgia is justice", their road to popularity will be more difficult than it is now.

Compare the first.

First, second, the discussion of the season, the popularity of "Lexia 3" has decreased significantly.

Rock is a relatively niche genre, there are not many full-time people, and it takes a long time for a band to go from fledgling to independent. "Le Xia has invited almost all the big names in the circle, and there is not much inventory left. Even though "Lexia 3" invited great gods such as second-hand roses and Longkuan Jiuduan to press the scene, it is difficult for the audience's raised emotional threshold to fluctuate too much.

However, under the backdrop of the music comprehensive in the same period, "Lexia 3" still achieved good results in the premiere championship. The "Le Xia" series has made a group of excellent bands move from subsistence to prosperity, and it has inevitably caused divisions within the circle, and various Internet celebrity bands and fan-oriented controversies have continued.

Niche cultures don't seem to be able to escape the fate of being co-opted by the mainstream.

In July 2023, the official department of Shijiazhuang said that it would build a rock city. Shijiazhuang has a deep relationship with rock and roll, one is the semantic coincidence with "rock home town", and the other is that heavyweight publications such as "Popular Songs" (rock version) and "I love rock music" were born here.

However, after the official announcement of the rock city, the adapted song "Shijiazhuang People Who Can't Be Killed" netizens did not buy it; In the performance of the violent champagne band at the Shijiazhuang Brown Sugar Livehouse, the musician Ding Xiaolong was administratively detained for taking off his pants in public at the livehouse performance site, and the venue was also closed for rectification and fined 200,000 yuan.

It seems that it is not easy to control the rebellious rock 'n' roll.

Embracing the mainstream market, rock music has gained more attention and opportunities, and in the process, it is bound to sacrifice a certain part of its original personality. In the long run, the more people enter rock music, the more possibilities rock music can have.

So, will there be a fourth season of the band's summer?

TFBOYS's "Ten Year Covenant" concert is more like a collective youth farewell party.

TFBOYS has not disbanded, but the three have long gone on different development paths. Yi Yang Qianxi transformed into a powerful actor with his superb acting skills in "Young You" and "Man Jianghong"; Wang Junkai is tossing and turning in major crews, waiting to complete the transformation from singer to actor with a successful film and television work; Wang Yuan chose to study at Berkeley College to continue his studies on the road.

This may be the last time the TFBOYS will be together," said one fan.

It was the emotional meaning given by the fans that made this concert reach unprecedented popularity. There are 30,000 tickets for TFBOYS's "Ten Year Appointment" concert, and the audience who wants to see it on the ticketing platform has exceeded 6 million; Tickets were sold out immediately, and there were even rumors that the seats in the first row had been sold to 2 million yuan each.

After the "Ten Year Covenant" concert, the TFBOYS group station was closed, and it seemed to be announcing that the era of cultivating idols had passed.

The second-generation and third-generation TF groups created by Times Fengjun have not reached the attention of TFBOYS. To create a national idol, in addition to experience and skills, it also takes timing, and the entire draft market has changed.

A draft ban has brought the domestic draft market to a standstill. In 2021, after Shen Xiaoting, the unsuccessful member of "Creation Camp", debuted through the Korean talent show "Girls Planet 999", the trainees who did not debut in China set their sights on the overseas market. In April 2023, Lehua's four artists debuted through the Korean boy group talent show "boysplanet", and Lehua's stock price also soared.

The three little ones "went their own way, the brokerage company switched to overseas drafts, and in the era of idols, only echoes remained.

The talent singers who came out of "Creation 101" and "Youth with You" also embarked on the road of actors. Yu Shuxin, who has "Canglan Jue" and "Cloud Feather", has become a popular traffic flower; Koi Yang Chaoyue also participated in many works such as "Let's Listen to Fengming" and "Jiangye 2"; Wu Xuanyi, Kong Xueer, and Jin Zihan also changed their career direction to actors. The students who continue the ** road Anqi and Yu Yan are almost only active in their own fixed ** circles; Only Liu Yuxin is still in the public eye, but the popularity is far less than that of fellow students who are engaged in actors.

Compared with the super girl and fast man in the ** period, the creation camp and Qing you have long been a traffic springboard for actors, and it has little to do with **.

2023 is still a year for the industry to forge ahead, but there are still not too many surprises.

New technologies emerge and the old era comes to an end. There are progress and regrets, shouts and tears. If you want to describe 2023 with a song, what kind of song should it be?