In the advertising industry, it's key to adapt quickly and optimize performance. Among them, the one-click inheritance function is gradually becoming a powerful assistant for advertisers due to its unique advantages. It inherits the characteristics of the delivery model of high-quality tasks under the same account or across accounts, reduces the learning cost of new tasks, and accelerates the delivery effect. Let's take a look at what one-click inheritance is!
One-click inheritance is a product that helps advertisers reduce the learning cost of new tasks and quickly pass the learning period by inheriting the characteristics of the delivery model of high-quality OCPC tasks under the same account and cross-account.
At the beginning of the launch of the new ad group, inherit the model characteristics of the high-quality old ad group with stable running volume for estimation arrows The new ad group continues to explore the samples to complete the feature learning during the delivery process, and gradually switches to its own model features The system automatically exits the inheritance according to the new ad group's own feature learning level.
1. This function is controlled by the whitelist, if you need to use it, please contact the customer to apply for operation;
2. The inherited task must be a cast task; It is best to choose a task that has been inherited for about 7 days and has no obvious signs of decline; (If there are no above tasks, it is recommended to select the in-investment task with stable consumption and high conversion volume).
3. The shallow + deep transformation goals of new and old tasks should be consistent;
4. One-click inheritance only takes effect during the learning period;
5. If the inherited task delivery is suspended, the one-click inheritance will not take effect;
6. If the inherited task is re-enabled, if the new task is still in the learning period, the one-click inheritance will take effect again.
7. Currently, one-click inheritance tasks do not support task copying.
8. Currently, you cannot create a one-click inheritance task through the Marketing API.
Pros:
Reduced learning costs: The new program can quickly inherit proven good features, reduce the time and cost of exploration and trial and error, and accelerate the delivery effect.
Improve the pass rate of cold start: In the cold start stage, the new plan can learn from the model characteristics of the old plan to adapt and enter the state more quickly and improve the pass rate.
Expand the benefits of premium features: By inheriting existing premium features, new programs can enter a stabilization period more quickly, improving delivery effectiveness and ROI.
Automatic exit mechanism: The system will judge the exit time node according to the learning level of the new plan, avoid over-reliance on inheritance, and gradually transition to its own model characteristics.
Cons:
Impact on old plans: It may slow down the running volume of inherited premium plans, but the overall consumption is generally higher than that of uninherited plans.
Data privacy and security: The inheritance process involves the transmission and sharing of data, and it is necessary to ensure data security and compliance and avoid the leakage of sensitive information.
Limited scope: The one-click inheritance feature is suitable for similar tasks under the same account or across accounts, and may not be applicable to tasks of different types or goals.
Can't completely replace manual optimization: While one-click inheritance can quickly build and optimize new plans, human intervention and optimization are still essential, especially in complex delivery scenarios.
1. Create a task: Select the bidding goal as "Conversion".
2. Turn on the "One-click Inheritance" function: Enter the high-quality task ID
Description: Inheriting a task model for paused deliveries is not supported.
If the inherited task is suspended after the one-click inheritance function is started, the one-click inheritance function does not take effect. If the inherited task is re-launched and the new task is still in the learning period, the one-click inheritance will take effect again.
Cross-account inheritance supports only accounts of the same type of enterprise entity.
The one-click inheritance feature provides advertisers with an efficient and convenient delivery tool. By leveraging this feature, advertisers can accelerate the delivery of new tasks, increase cold start pass rates, and amplify the benefits of premium features. However, there are also issues such as data privacy and security, the impact on the old plan, and the scope of application. Combined with the actual situation, the one-click inheritance function will become a powerful help in advertising and help advertisers achieve better results.