BYD's intelligent driving development strategy: to meet the challenges of the high-end market with "crowd tactics".
i.BYD's intelligent driving development background.
BYD, as a leader in China's electric vehicle field, has succeeded in the field of electrification with its "crowd tactics". Now, the company is replicating this strategy in the field of intelligent driving, aiming to make 2024 a key year for intelligent driving.
ii.Intelligent driving program and city pilot project.
BYD has clarified its intelligent driving plan for 2024, in which the city pilot project is a key component of the company's intelligent transformation. The first batch of models to apply advanced intelligent driving functions is the Denza N7, which is expected to be launched for the first time on March 30.
iii.Intelligent driving team and recruitment plan.
In order to promote the intelligent driving project, BYD is recruiting intelligent driving employees on a large scale. The company's planning institute is responsible for the overall intelligent driving business direction, and independent research and development has become the company's core strategy to expand the application scope of high-end algorithms and hardware.
iv.Independent R&D and cooperation strategy.
BYD has adopted a strategy of independent research and development in intelligent driving, trying to reduce its dependence on leading companies. In the development of the Denza N7, the cooperation between the company and Momenta, a joint venture between the company and autonomous driving company Momenta, is not dominant, but relies more on BYD's self-development capabilities.
v.Intelligent driving product planning and market positioning.
BYD clarified the timetable for the launch of the high-end intelligent driving system, and at the same time accelerated the number of LiDAR installations. The company plans to select high-end intelligent driving systems for models with more than 200,000 yuan, and expects that the Hiace 07EV, which will be launched in the first half of 2024, will support high-end intelligent driving functions such as high-speed piloting.
vi.The application of "crowd tactics" in the field of intelligent driving.
BYD is vigorously expanding its intelligent driving team, striving to accelerate the development and application of intelligent driving technology through "crowd tactics". The company's entire intelligent driving team has more than 4,000 people, including more than 1,000 algorithm engineers and hardware engineers, and more than 3,000 software engineers, far exceeding other new forces.
In BYD's intelligent driving development strategy, a striking tactic is to replicate the "crowd tactics" that have been successful in the field of electrification to the field of intelligent driving. The company hopes to quickly catch up with competitors, especially the high-end intelligent driving process of new forces, by recruiting intelligent driving employees on a large scale, independently developing high-end intelligent driving systems, and accelerating the assembly of lidar. 2024 will be a key year for BYD in the field of intelligent driving, and the company will use "crowd tactics" to accelerate the development and application of intelligent driving technology to gain an advantage in the high-end market competition.
BYD's intelligent driving development background.
BYD has achieved remarkable success in the field of electrification as early as with its "crowd tactics". However, with the rise of intelligent driving technology, the company has brought this successful experience into the field of intelligent driving. 2024 is regarded as a key stage for BYD's intelligent driving, and the company hopes to make the market feel BYD's importance to intelligent driving as soon as possible through the rapid development of intelligent driving technology.
Intelligent driving program and city pilot project.
BYD's smart driving plan is clear and detailed. Among them, the city pilot project is considered to be a key component of the company's intelligent transformation. The first model to apply advanced intelligent driving functions is the DENZA N7, which is expected to land for the first time on March 30. The goal of this project is to promote BYD's leading position in the field of intelligent driving and provide users with a safer and more convenient driving experience.
Intelligent driving team and recruitment plan.
In order to achieve the strategic goal of intelligent driving, BYD is recruiting large-scale intelligent driving employees. The company's planning institute is responsible for the overall intelligent driving business direction, and the management style of the intelligent driving team of the planning institute is strict, and the team members need to work overtime from time to time. By recruiting intelligent driving employees, BYD strives to build a strong team to accelerate the development and application of intelligent driving technology. At the same time, the recruitment of high-level intelligent driving talents has also become a key task for the company to ensure that it maintains a leading position in terms of technology.
Independent R&D and cooperation strategy.
BYD has adopted a strategy of independent research and development in intelligent driving, trying to reduce its dependence on leading companies. At the same time, the company is aware of the importance of collaboration, especially in the area of high-end intelligent driving technology. In the city pilot project, the cooperation between BYD and Momenta's joint venture company Dipai Zhixing is not dominant, but relies more on BYD's own R&D capabilities. This balance allows the company to benefit from the expertise and experience of its partners while maintaining its own innovation.
Intelligent driving product planning and market positioning.
BYD clarified the timetable for the launch of the high-end intelligent driving system, and at the same time accelerated the number of LiDAR installations. The company plans to select high-end intelligent driving systems for models with more than 200,000 yuan, and expects that the Hiace 07EV, which will be launched in the first half of 2024, will support high-end intelligent driving functions such as high-speed piloting. This product plan shows BYD's ambitions in the field of intelligent driving, striving to achieve a leading position in the high-end market.
The application of "crowd tactics" in the field of intelligent driving.
BYD is vigorously expanding its intelligent driving team, striving to accelerate the development and application of intelligent driving technology through "crowd tactics". The company's entire intelligent driving team has more than 4,000 people, including more than 1,000 algorithm engineers and hardware engineers, and more than 3,000 software engineers, far exceeding other new forces. This large-scale recruitment and team building strategy has allowed BYD to maintain a first-mover advantage in intelligent driving technology. At the same time, the company pays attention to the training and development of employees to ensure that the team is equipped to meet the increasingly complex challenges of intelligent driving.
In the intelligent transformation, BYD is actively responding to market changes and showing its ability to quickly respond to market demand in the field of intelligent driving through "crowd tactics". At the heart of this strategy is to accelerate technology research and development through large-scale talent recruitment to ensure that BYD can achieve a leading position in the field of intelligent driving. BYD is not only replicating the successful experience in the field of electrification, but also making positive contributions to the progress of intelligent driving technology in the process of continuous innovation and iteration.
Epilogue. On the road of BYD's intelligent driving development, the strategy with "crowd tactics" as the core is achieving phased results. The company's clear plan, strong team, independent research and development and flexible cooperation strategy have provided strong support for BYD's development in the field of intelligent driving. 2024 will be a critical time node, and BYD hopes to become a leader in the field of intelligent driving by accelerating technological innovation, product launches, and increasing market share. BYD is interpreting the success of "crowd tactics" in the field of intelligent driving with practical actions.