When we think of a school, the first thing that comes to mind is probably its school emblem, which is a symbol of the school's image. As an important carrier of the school's external publicity, symbols should not only express the cultural connotation of the school, but also have a unique memory point.
The visual presentation is IP
In order to build one school and one product, it is necessary to achieve visual presentation IP. The Visual Cultural Identity System (VIS), as the most intuitive component of the School Cultural Identity System (SIS), is:The dissemination of the "brand" of one school and one productIt can show the material and cultural content of the school, and at the same time can take into account the different functional needs of the school.
Visual cultural identity systemWith the school emblem, standard words, and standard colors as the coreIt involves more than 100 application elements such as teaching, office, instruction, public relations, etc., and allows the school's school-running philosophy to be presented in a standardized manner through personalized and systematic visual solutions. So how should the school's school emblem, standard words, and standard colors be designed?
School emblem design
The school emblem is a symbolic symbol of the school's imageConveying the school's ethos through simplified graphic styling is the core foundation of the Visual Cultural Identity System (VIS) design.
Emblems of major colleges and universitiesThe design of the school emblem should be concise, vivid and distinctiveIt has a strong visual impact, and should express the spiritual connotation of the school's school-running policy and quality education, and the unique personality and sense of the times should not be ignored, and it should also be easy to identify and remember. A good school emblem design can appeal to the psychology of the public in order to arouse empathy.
Standard fonts
The school's standard font, i.e., the dedicated font applied in which the school name appears in any case. The choice of font is best different from the general font in the computer, and you can design your own special art fontYou can also ask a famous calligrapher or a well-known person in the field of education to inscribe. For example, the names of Zhengzhou University and Jilin University are all from Guo Moruo.
School name design. In short, try to ensure that the font is unique to emphasize the overall style and personality of the school.
Standard color
The standard color is the designated color used to symbolize and applied to all **, which is the symbol of the school philosophy。The use of standard colors involves a large number of color aesthetics and public color psychology issues. Color has immeasurable visual impact and association, and good use will enhance the expression of the logo form.
School colors are an important part of a school's identity system. According to the characteristics, spirit and culture of the schoolSpecify a specific color system and apply it to all visual communication design, using the visual stimulation and psychological response of color to reflect the essential characteristics of the school.
As an important part of the campus culture of one school and one product, the school uniform color visual culture recognition system can combine the image engineering and cultural functions of campus culture to improve the regional and environmental landscape design of campus culture. At the same time, it can also provide teachers and students with a better material environment to meet their spiritual needs.