Now that the livestreaming and e-commerce industries are a thing of the past, brick-and-mortar stores have become the only way to capture valuable business opportunities in the next decade. Why did you come to this conclusion?
Although live streaming and e-commerce seem to be hot at the moment, and it is suspected that they are everywhere, in fact, every participant is now invested in it, so that the advantage of online traffic is no longer obvious. In this context, the high cost of traffic acquisition and fierce competition have become the norm, and the profit can only be limited to less than one-fifth of the total output value of the industry. Even if consumers are reluctant to opt for e-commerce or livestream shopping, they still can't afford to go shopping in physical stores, experience dine-in food, and even have regular facials.
Therefore, it is clear that the next decade will be a critical period for offline brick-and-mortar stores to capture wealth opportunities. However, the brick-and-mortar wealth opportunity here does not mean opening a brick-and-mortar store yourself, but rather making a profit in the form of empowering the brick-and-mortar store and the services it provides. It should be emphasized that China has more than 100 million self-employed and physical stores, and they must keep up with the pace of the times and fully learn and use various online marketing methods, such as making short **, carrying out ** activities, issuing coupons and carrying out community marketing.
If you are proficient in online marketing skills such as short ** production and community management, you can provide accurate services and necessary support to your physical store, so as to make a profit by charging relevant fees. For example, you can turn your skills into practical teaching content, and make them available to brick-and-mortar store owners through channels such as short platforms and private domains. At the same time, you can also use the course as a medium to attract customers, and then help the physical store to provide a series of value-added services such as operation, accompanying counseling, and short-term outsourcing.
For those who are running a physical store, if you have successfully mastered the short-term promotion and monetization strategy of the physical store, in addition to the regular operations such as publicity and sales of coupons for your own store, you can also try to empower your peers to broaden your business territory. All this is because in the next decade, the full online transformation of the physical store format will be the general trend, and the market demand is too huge to resist. You only need to cook a small portion of the dessert with great care, and it will be enough to enjoy a great reward.
Imagine that you've been working as a real estate agent and have accumulated a lot of experience in finding potential buyers and monetizing them effectively. At this point, you can turn these valuable lessons into valuable tutorials that can be passed on to more real estate agents. Many people may ask, "Why share your money-making secrets?" "It's true that the real estate agency industry is highly competitive, but the size of the market in China and around the world is extraordinary, and even if your traffic is strong, there is still a possibility that you will not be able to cover the entire market. In addition, the benefits of selling courses tend to be more substantial.
For example, let's say you have developed one or more professional courses that teach real estate agents how to make short ** and how to make an online strategy, and each course costs up to 5,999 yuan. If you could sell hundreds of courses a month, your net income would already be in the millions. In addition, not only in the real estate sector, but also in many other brick-and-mortar store owners, such as maternity and baby stores, health care centers, yoga clubs, and fitness venues, can also share in the huge market benefits by empowering their peers.