In the fierce competition in the global fashion industry, a new generation of Chinese global enterprises, SHEIN, has attracted widespread attention and imitation around the world with its unique "small single quick reaction" business model. The successful implementation of this model is not only a direct embodiment of SHEIN's subversion of tradition and innovation, but also a deeper reason for its in-depth empowerment and innovation of first-chain partners, and the successful creation of a modern first-chain system integrating flexibility, efficiency and sustainability.
Located in South China, the most economically active region in China, a number of apparel manufacturers in Guangzhou and Dongguan are actively transforming under the guidance and support of SHEIN and producing products according to SHEIN's strict standards. With their rich experience and technological upgrading, these manufacturers have gradually adapted to and mastered the rapid response and high-quality production requirements of the "small single quick reaction" mode.
However, some factories mainly undertake orders from traditional clothing brands, and there are few opportunities to contact "small orders and quick returns", and the production line has not been built. Although some manufacturers have begun to build corresponding production lines and carry out practical operation, there are also imperfections in equipment, process and operation management. For example, a clear standardization and standardized process has not been fully established.
In response to these problems, SHEIN has given a series of solutions. It began to support a large number of local garment manufacturers, providing equipment, training and funds for plant renovation and upgrading, while introducing intelligent production systems and a more standardized personnel management system. Most importantly, SHEIN has significantly shortened the account period, which further ensures the stability of the factory's operation.
Empowering Dongguan Garment Factory: The Road to Digital Upgrading and Lean Production
SHEIN not only provides a steady stream of orders to partners, but also teaches a complete and efficient production system, including but not limited to digital management system, attention to employee welfare, and refined chain management. For example, Wang Bo, the person in charge of a garment factory in Dongguan, made it clear that SHEIN's intervention made their factory achieve a qualitative leap in a short period of time, from the production process to the quality of employees.
After cooperating with SHEIN, a garment factory in Dongguan has witnessed an overall leap from its production process to the quality of its employees. A set of efficient production systems taught by SHEIN is mainly reflected in the comprehensive application of the digital management system. The system monitors production details in real time, while intelligent suspension systems and flexible workstations ensure a quick response to both large and small orders. The wide application of online tools optimizes the decision-making process and promotes the seamless connection between all links of the chain, and at the same time, the precise demand and flexible chain strategy provided by SHEIN have helped the factory reduce the defective product rate and return rate, and can respond to sales peaks in a timely manner, so as to achieve a higher level of lean production and operational efficiency.
Hand in hand with Shunde Digital Printing Factory: to achieve standardization and intelligent transformation
Chen Wei's digital printing factory in Shunde, Guangzhou, has successfully grasped the opportunities brought by technological progress during its cooperation with SHEIN, and vigorously promoted and realized the large-scale application of digital printing technology. Through the introduction of advanced automated production equipment, such as cloth inspection machines, cloth spreading machines, cutting machines, marking machines, etc., combined with the precise material flow of ground rail robots, the factory has not only improved production safety and accuracy, but also completed a gorgeous transformation to standardized and digital production. Under SHEIN's guidance, Chen Wei's factory not only serves SHEIN's diverse needs, but also broadens the path of diversified cooperation with other brands, and jointly shapes a new look of a transparent, agile and environmentally friendly fashion industry for the future.
By strengthening close ties with partners, SHEIN has successfully driven the deep transformation and upgrading of the traditional fashion industry, and established its leading position in the global fashion industry. In the future, SHEIN will firmly uphold the core concept of openness, cooperation, mutual benefit and win-win, and lead the entire industry to develop in a more transparent, flexible and sustainable direction with a more forward-looking strategic vision and more stable and powerful practical measures.