In the contemporary film and television market, advertising placement has become an indispensable part of series production.
It not only plays a key role in the fundraising, but also affects the audience's experience to a certain extent.
The opening work of 2024, "Flowers", has made an outstanding attempt in this regard, and its advertising placement method is not only natural and ingenious, but also greatly enriches the content and depth of the series.
It is worth mentioning the background setting and casting of "Flowers". The play is directed by well-known director Wong Kar-wai, and co-starred by first-line stars such as Hu Ge, Tang Yan, Xin Zhilei, and Ma Yili.
Such a lineup is already enough to attract a large audience. Wong Kar-wai, with his unique artistic style and deep storytelling, makes "Flowers" stand out among many works.
In addition, the script was polished for ten years and filmed over a period of three years, reflecting the production team's strict requirements for quality.
In terms of advertising placement, "Flowers" shows a high degree of ingenuity and innovation.
Different from the abrupt and blunt advertising presentation in ordinary film and television works, "Flowers" cleverly integrates advertising into the plot, making it a part of the development of the story.
For example, the display of "Mouming" milk and popsicles in the play not only evokes the audience's fond memories of the past, but also successfully shapes the realism of the background of the era in the play.
This implantation method not only did not disturb the audience's ** experience, but increased the viewing value of the series.
In particular, Wong Kar-wai's choice of content for ad placement shows his deep understanding of the changing times.
The emergence of "Ken Mouji" fried chicken is not only a commercial implantation, but also a review of Shanghai's catering culture 30 years ago.
Similarly, the advertisement for "Something Coke" in the play is not only a microcosm of the times, but also hints at the complexity and tension of the plot of the Yellow River Road in the play.
In addition, the ad placement in "Flowers" also reflects respect for the brand's history.
For example, the winning cake of Shanghai's local brand "A Flower Building" mentioned in the play not only shows the long history of the brand, but also adds to the local characteristics of the plot.
This kind of respect and display of local culture undoubtedly deepens the audience's resonance with the plot.
When dealing with ad placement, "Flowers" also cleverly makes use of the characters and plot in the play.
The "Kaidi Mouke" car used by Mr. Wei, who has deep pockets, when pursuing Miss Wang, is not only a commercial display, but also a profound portrayal of the character and emotional development of the characters in the play.
Similarly, the "Banlangen" in the drama is not only a true portrayal of the virus outbreak that year, but also shows the personality charm and social responsibility of the protagonist Mr. Bao.
Wong Kar-wai's treatment of advertising placement in "Flowers" not only brings visual enjoyment to the audience, but also has a strong emotional resonance.
This method of perfectly combining commercial advertising and artistic expression not only shows the director's excellence in the play, but also provides a new advertising direction for domestic film and television works.
Through its unique advertising placement method, Blossom not only improves the artistic level of the series, but also provides a new perspective for the application of advertising in film and television works.
This innovative way of advertising implantation is worthy of learning and reference from other domestic film and television works.
The success of Blossom lies not only in its excellent production and strong cast, but also in its deep understanding and ingenious application of the art of advertising placement.