During this period of time, a name has quickly become popular on the Internet, and he is Dong Yuhui.
Since Dong Yuhui made a fuss because of the "small composition" turmoil, Dong Yuhui's popularity has increased instead of decreasing.
It forced Yu Minhong to make bold sacrifices and changes.
made Dong Yuhui a senior partner of Dongfang Selection, and also opened a new live broadcast room for Dong Yuhui - Walking with Hui.
On January 10, the results of the premiere with Hui were released.
As the premiere host of Dong Yuhui, he has attracted more than 30 million viewers with his profound cultural heritage and unique style of bringing goods, and his sales have exceeded 100 million.
Handed over a satisfactory answer.
This figure not only set a new record for Dong Yuhui to bring goods, but also made people have a strong interest in knowledge to bring goods.
Dong Yuhui, as a knowledge-based male anchor, has always conquered the audience with his talent and wisdom.
He not only has a wealth of knowledge, but also is able to integrate this knowledge into his own words, so that the audience can gain knowledge in a relaxed and happy atmosphere.
In the trend of live streaming, he uniquely played the slogan of "knowledge brings goods", and used his knowledge and wisdom to provide consumers with a spiritual satisfaction.
The reason why the premiere with Hui was a great success was not only Dong Yuhui's talent, but also the team behind him.
By digging deep into the story and cultural connotation behind the product, the team members closely combine the product with cultural, emotional and other elements, so that consumers can feel a deep cultural heritage while buying the product.
This way of bringing goods not only allows consumers to obtain material satisfaction, but also allows them to be spiritually nourished.
Of course, compared with the team, Dong Yuhui, the core of the team, is the most critical.
Without Dong Yuhui, the value of the team would be worthless.
Perhaps this is the pros and cons of the IP era.
With the development of the Internet and the change of people's consumption concepts, consumers' demand for products is no longer limited to the material level.
They pay more attention to the cultural connotation and emotional experience of the product, and hope to express their values and attitude to life through the purchase of the product.
Knowledge brings goods to meet this demand, allowing consumers to gain knowledge and culture while shopping.
The success of walking with Hui is not only a digital breakthrough, but also a sign of the advent of the era of knowledge delivery.
I believe that in the future, more and more knowledge-based hosts will emerge and lead consumers to a better life with their talents and wisdom.
I have to say that Dong Yuhui has become a successful person, and his annual income will also follow the success of the new live broadcast room.
And a sharp rise.
Net worth will soon rise to exceed hundreds of millions of yuan, becoming one of the very few wealthy people in China.
However, I hope that even if Dong Yuhui is successful, even if he makes a windfall, he will not forget his original intention and the support of his fans.
In the future, it will also be able to bring more benefits and value to fans and audiences.
Times are changing, and the emergence of Dong Yuhui has also brought more vitality and possibilities to New Oriental, which was already dying.
I believe that Yu Minhong will definitely seize this wave of benefits and make the company develop better.
What do you think of Dong Yuhui's situation?