Some time ago, the 3rd KPMG China Consumer 50 Report Conference and Awards Ceremony jointly launched by KPMG China and Xiaohongshu Investment was successfully held in Shanghai.
Among them, igrow once again won the Special Jury Award of the KPMG China Consumer 50 List, and co-received the award with well-known consumer brands such as Algebraist Coffee, Kumo Kumo, and Kawangka. Not only that, Aiguole also won the high-quality growth brand award by virtue of its path level such as category upgrading, channel deep-cultivation, refined operation, and sustainable and rapid growth performance, and was selected together with top brands such as MINISO, Cotton Times, Babycare, NetEase Yanxuan, and Ecovacs, drawing a "star-studded" moment of new consumption.
It is reported that KPMG, known as one of the world's four largest accounting firms, has been widely recognized by the market for its professionalism. The KPMG China Consumer 50 list, released by KPMG China, explores brands that are deeply loved by consumers and have achieved resilient growth in the new economic cycle, with the theme of creating value with consumers. The "New Wave 2023 High-quality Growth Brand Survey" launched by Inspur New Consumption and first-line institutions is deeply participated by nearly 1,000 high-quality brands in mainstream segments, covering various high-quality development enterprises, clarifying the fresh industry competition pattern and exploring the value power of future brands.
The reason why the company has always been deeply engaged in the field of children's home furnishings, focusing on refined operation capabilities and rapid innovation capabilities, actively exploring new channel models, opening up online and offline omni-channel marketing, and doubling its growth at a leading industry average development rate. As a modern enterprise integrating the design, development, manufacturing, sales and operation of children's healthy home furnishing products, since its establishment in 2013, Aiguole has settled in **, Tmall, Xiaomi Youpin, Vipshop, More than 20 domestic mainstream e-commerce platforms, such as Yunji, have more than 600 offline physical stores across the country, with annual sales exceeding 1.2 billion, becoming the No. 1 sales volume in the Tmall children's learning table and chair category for 6 consecutive years, and completed Series A and Series B financing in 2018 and early 2020.
In the future, the company will create better products and more meticulous services from a perspective closer to consumers to further meet the real needs of the market.