Catch up with the big set, watch the intangible cultural heritage, and celebrate the New Year with joy. On February 2nd, the 2024 Spring Festival Rural Cultural Tourism Festival and the Yellow River Daji Cultural Benefit Activity in Laishan District will enter the North Chenjiatuan Daji of the Management Committee of Laishan Economic and Technological Development Zone, taking you to find the flavor of the New Year in your memory and immerse yourself in the prosperous rural Chinese New Year.
In order to continuously enrich the cultural connotation of traditional festivals, stimulate the new vitality of intangible cultural heritage, and find the flavor of the New Year in memory, the Propaganda Department of the Laishan District Party Committee and the District Culture and Tourism Bureau have made great efforts to create the 2024 Spring Festival Rural Cultural Tourism Festival and the Yellow River Daji Cultural Benefit Activity with the theme of visiting the "auspicious" and "Lu" year. The event was undertaken by the Laishan District Cultural Center and the Management Committee of the Laishan District Economic Development Zone, and brought traditional culture to the grassroots level by organizing intangible cultural heritage inheritors to catch up with the gathering, so that the masses could feel the charm of China's excellent traditional culture by purchasing intangible cultural heritage products, experiencing intangible cultural heritage skills, and participating in folk activities.
The large collection of ** is crowded, and there is everything for the New Year. The intangible cultural heritage booth is full of people, festive paper-cutting, sweet intangible cultural heritage sugar paintings, lifelike Jiaodong prints, dazzling Jiaodong flower dumplings, delicious sweet potato and seafood buns ......Intangible cultural heritage traditional skills, traditional arts, intangible cultural heritage delicacies, etc. were unveiled one by one, and were praised and loved by the masses. Intangible cultural heritage inheritors such as paper-cutting, sugar painting, and Jiaodong flower dumplings interacted with the masses through the display of intangible cultural heritage works and on-site handicraft performances, and let everyone truly feel the style of intangible cultural heritage through the presentation of original details. In the intangible cultural heritage exhibition area, a section of "Integrity in Intangible Cultural Heritage" is also set up, so that people can more intuitively feel the culture of integrity in intangible cultural heritage works. Everyone watched while walking, and chose while watching, and they were very happy.
Laishan District gives full play to the advantages of traditional culture and resource endowment, and plans and publicizes a series of activities of "Yellow River Grand Gathering" from multiple angles, in an all-round and three-dimensional manner, which is held in a combination of online and offline ways. **Next, combined with the folk culture of Laishan, select the traditional village collection, organize and implement a series of projects to benefit the people, reflect the taste of festival folk customs, do good things for the farmers, let the city people have a place to go for the festival, and create a happy, peaceful and festive Chinese New Year's flavor. On the first day, give full play to the advantages of new communication, integrate and launch the first publicity and promotion in the region, and focus on displaying folk festivals, handmade products, and intangible cultural heritage brands.
Through this activity, the thick fireworks will be ignited to create a happy and peaceful Spring Festival atmosphere, so that the masses can enjoy a rich cultural and artistic feast while catching up with the New Year's market and doing New Year's goods, and continuously enhance the brand communication influence of the cultural "two creations". The "Yellow River Collection" is integrated with mass cultural tourism intangible cultural heritage activities, and the "Yellow River Collection" is not only a rural "New Year's Goods Collection", "Good Products Collection", but also a "Cultural Collection".
The fireworks in the world are the most soothing to the hearts of mortals. Laishan District will rely on the traditional village collection with good mass foundation, great practical influence and strong radiation ability, and let the general public experience the charm of excellent traditional culture while purchasing items in the traditional large collection through on-site exhibitions and performances, so that intangible cultural heritage products can enter the lives of the people in Laishan and find the rich flavor of the New Year in their memories.