In March 2021, Lei Jun announced that he would stake his life's reputation and devote himself to the last venture - the field of car manufacturing. This decision was interpreted by the outside world as Lei Jun's courage and determination to challenge himself and hit a new field. At the same time, the first model of Xiaomi Automobile, SU7, was also officially launched, ** becoming the only suspense. According to **, the SU7 is expected to start mass production in February, and the production capacity is expected to reach 10,000 units per month by July. Lei Jun is full of confidence in this car, but he is also worried about the dissatisfaction and complaints of users due to the inability of production capacity to meet demand.
After many adjustments, Lei Jun recently made an important decision - he will make every effort to develop Xiaomi's car business, give up his attention to the mobile phone business, and hand over Xiaomi's mobile phone business to Lu Weibing to be fully responsible, while Wang Teng will take over the Redmi business. This decision makes Lei Jun a "Reske", focusing on the automotive field, and Lu Weibing will become the main person in charge of Xiaomi mobile phones. This adjustment is not surprising, after all, one person's energy is limited, and it is a huge challenge to develop car and mobile phone manufacturing at the same time. Now that Xiaomi mobile phones have developed steadily, Lu Weibing's addition has also proved his ability, so Lei Jun does not need to do it himself, and he can hand over the responsibility to Lu Weibing.
The development of the Xiaomi car project is progressing well. It is understood that the SU7 has entered the fifth verification phase (PT5) in December 2023, when hundreds of units have been produced for display and testing. It is expected that in February, the SU7 will enter the SOP mass production stage, and the monthly production capacity will reach about 2,000 units. At that time, Xiaomi Auto is likely to be officially released and announced**, and then the delivery work will be launched, and the production capacity will be gradually increased.
There is an opinion that although Xiaomi's first model is a coupe, the second model of Xiaomi cars will most likely be an SUV. Because at present, the best-selling new energy vehicles in China are mainly SUV types. In addition, Yu Chengdong has shifted from the mobile phone field to the automotive field, and is now mainly responsible for the automotive business, and his attention to the mobile phone business has also decreased accordingly. Lei Jun switched from mobile phones to cars, and the two will officially compete in the automotive field, and the duel between friends and rivals will undoubtedly become a highlight in the industry.
Lei Jun decided to go all out to build a car and give up the management of the mobile phone business, which has deep thinking and insights behind it. First of all, as the foundation of Xiaomi's rise, the development of mobile phones is close to the ceiling, and it is necessary to explore a new growth direction for Xiaomi. As a field with a broad market and huge commercial value, automobiles have become an important target for Lei Jun's choice. Secondly, Xiaomi's understanding and application of technology and product innovation capabilities have been verified in the field of mobile phones, and the application of these capabilities to the automotive field is expected to achieve cross-border innovation. In addition, the rise of the automotive industry has also brought infinite possibilities and opportunities, and Lei Jun hopes to realize his entrepreneurial aspirations in this field and promote the development of smart cars in China.
From a personal point of view, Lei Jun's decision to build a car suggests that people should be brave enough to innovate and break through their comfort zone. Although Xiaomi has achieved great success in the field of mobile phones, Lei Jun is not satisfied with this, but chooses to start from scratch, challenge himself, and get involved in the automotive field. This kind of cross-border entrepreneurship spirit and courage is something we should learn from and learn. At the same time, he handed over the management of the mobile phone business to capable team members, demonstrating the importance of teamwork and the distribution of responsibilities. Only through proper division of labor and cooperation can we unleash the potential of the team and achieve greater development.
In short, Lei Jun made the big decision to go all out to build a car, which opened up new areas of growth for Xiaomi, showing innovation and courage. The rapid development of Xiaomi's automobile project also reflects Xiaomi's strength and potential, and the future is worth looking forward to. The inspiration of Lei Jun's decision-making is to dare to challenge ourselves and make breakthroughs, while focusing on teamwork and division of labor to achieve greater success.