Mihoyo moats can be said to be very numerous, so many that they are not as cold as Blizzard.
1.First of all, the most intuitive, the technical power, the game technology is ahead of the generation. Sanbanzi is still a next-generation action mobile game, and it has lived out its second spring. As for Genshin Impact, the buried open-world version of the answer has caused countless large and small factories to jump down, and only Tata can bring it out so far. This is miHoYo's technical moat.
2.Behind the technical strength is the emphasis on talent training and good team management and project management. Team atmosphere is important for people who are involved in technology. Whether your ideas can be brought into play, and whether the team will help you complete feasible ideas together, is often the first consideration for high-end talents who are not short of money. Moreover, miHoYo itself also pays attention to school recruitment, cultivates its own talent team, and the best team, this cohesion and working environment is miHoYo's talent moat.
3.The player community has trust in miHoYo, whether it is the unfailing HonpoYo, the second spring's Honpo San, or the better and better Genshin Impact, as well as the popular Star Iron, miHoYo and players have established a relationship of mutual trust, and players believe that giving miHoYo money will be used to innovate technology and make better games. This is miHoYo's ** moat.
4.Big Viagra's expectation for miHoYo is to create a virtual world where 10e people are willing to stay, so miHoYo has been constantly expanding, even if the Genshin Impact fan base is resentful of the up owners or bloggers who have attacked Genshin Impact, but for miHoYo, the strategy is mainly to reconcile. miHoYo's series of actions basically revolve around this grand strategy of making IP. This is miHoYo's strategic moat.
5.The relationship with **, as a company that earns foreign exchange for the country, has undertaken the key unit of promoting traditional culture and cultural output (don't talk to me about cultural output, this is the official characterization). So that whether it is a policy tilt or a large-scale event, the ** department will give miHoYo the green light. This is miHoYo's policy moat.
Compare these five horizontally with other manufacturers and see how many other manufacturers can do, and you can see how solid miHoYo's moat is today.
It turns out that the two-dimensional ACG stands for Japanese anime, especially the otaku culture in Japanese anime. Heisei period (1989-2019) pop otaku culture, what Gundam EVA different world, etc. Many of the otaku Brahmins in China are essentially a group of Jing-Japanese fundamentalists, and they discuss the creation of two-dimensional or Japanese anime otaku culture. Decades of changing soups without changing medicines.
The problem is that China is not Japan. China is a large country with a population size more than ten times that of Japan, a large market and a huge family, and the small and fresh set of Japanese animation otaku culture cannot meet all the needs of China's large market. China's pan-ACG culture is essentially a hodgepodge of cultures, including Japanese anime otaku culture, European, American and Western anime and game cultures (Disney Pixar, etc.).
There is China's local domestic animation and game culture, as well as some Internet culture (online articles, popular memes, key politics, etc.). The size of China's large market determines that China's ACG must also be a large aggregate to meet diversified consumer needs. The small things of traditional Japanese otaku culture cannot meet the Internet needs of nearly one billion netizens and hundreds of millions of young people in China. If we want to gain a foothold in China, we must transform and upgrade.
Genshin Impact "The cultures of different countries in the Seven Kingdoms" are actually the embodiment of China's pan-ACG culture. Mondstadt is a typical Western-style fantasy Japanese otherworld, while Liyue is the embodiment of traditional Chinese culture, Inazuma is the embodiment of Japan and culture, Sumeru is the embodiment of the Belt and Road culture (community of shared future for mankind) in Asia, Africa and Latin America, such as India, Persia, Egypt, and other third worlds, and Fontaine is the ...... of Western-style science fiction elementsPrior to this, there may have been a single type of cultural element in the Japanese two-dimensional, but few works have been able to integrate these cultural elements into a self-contained worldview system.
When the Japanese world is still involuting in Western-style fantasy, miHoYo's "Genshin Impact" is engaged in innovation and integration of the world. Why can Genshin Impact be out of the circle and become popular all over the country? Because it is diversified and rich in content to meet the needs of different consumers, people who like Western-style fantasy and other worlds like Mondstadt like Mondstadt, people who like traditional Chinese culture, patriotism and nationalism like Liyue, people who like Japan and culture like Inazuma, players in the third world of Asia, Africa and Latin America appreciate Sumeru, and those who like science fiction like Fontaine ......To each his own, he takes what he needs.