Author Editor|Ye Lin Banner.
Introduction
With the continuous breakthrough of technology, artificial intelligence (AI) has gradually penetrated into all corners of our lives. Following the opening of a new chapter in OpenAI's GPT series of language models, this year OpenAI once again launched a revolutionary AI** model - SORA.
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The stunning debut of this technology not only indicates the huge potential of AI in the field of advanced generation, but also arouses strong repercussions in the capital market. On the first trading day of the Year of the Dragon, the A** field once again ushered in an AI boom, and the artificial intelligence index once rose by more than 7%.sORA concept stocks opened sharply higher, leading the rise throughout the day, up as much as 1617%,**Set off a tide of price limits.
SORA: Redefine AI generation
SORA is not a simple generative tool, it is a milestone in the field of generation, redefining the standard of AI generative models from multiple dimensions.
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First of all, in terms of duration, SORA has achieved a leap from a few seconds to more than ten seconds to 1 minute or even longer, which meets the creative needs of short. Second, Sora can generate coherent and creative shots, while maintaining the consistency of character and visual style, making the generated ** more natural and smooth. In addition, SORA also supports text prompt generation, editing, as well as high-quality generation and splicing, which fully demonstrates its powerful multimodal capabilities.
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At the technical level, SORA adopts the architecture of combining diffusion model and Transformer, and draws on the essence of the research results of DALL·E and GPT models. This allows SORA to more accurately follow the user's text instructions to generate**, significantly improving the generation ability and accuracy of the model. At the same time, SORA also adopts the training method of large language model, which cleverly divides visual data into data blocks for training, thereby further improving its performance.
Although SORA excels in several areas, it is not unassailable either. OpenAI points out that SORA may have difficulties in simulating the physical principles of certain complex scenarios and may not be able to deeply understand specific instances of cause and effect. In addition, the model may also have challenges in dealing with the spatial details of the prompts and in describing events that occur over time. Still, these challenges don't obscure SORA's important position in the AI** generation space, and it still presents unprecedented opportunities and challenges for various industries.
Industry impact: industrial transformation and challenges under the leadership of SORA
The emergence of SORA has had an unprecedented impact on many industries, especially in the fields of entertainment, film and television, advertising and marketing, education and training, news and social networking, and scientific research. Not only has it reshaped the production process, but it has also revolutionized the industry, but it has also brought with it a series of challenges.
In the field of entertainment, film and televisionThe launch of SORA has brought a subversive change to the traditional animation production process. What used to be time-consuming and labor-intensive 3D modeling and rendering can now be automatically generated with simple text prompts, greatly improving production efficiency. However, this change also poses a challenge to traditional skills, and in the future, creativity and storytelling will become core competencies, and purely technical jobs may gradually lose their market.
in the field of education and trainingThe popularity of SORA has brought new opportunities and challenges to the education industry. Teachers can use SORA to generate vivid tutorials to stimulate students' interest and motivation in learning. But at the same time, this technology may also lead to the depreciation of traditional education skills, putting forward higher requirements and challenges for practitioners in the education industry.
In the field of advertising and marketingSORA's rapid generation capabilities have greatly reduced the cost of ad production, while also making ad creatives more diverse and personalized. However, this also poses a huge challenge to traditional advertising agencies, forcing them to change their business models and service methods, and pay more attention to creativity and service quality to improve competitiveness.
In the field of news and social networkingSORA's timeliness guarantee capability makes news reports more rapid and accurate, bringing new possibilities for news dissemination. However, this also means that the traditional news gathering and editing process needs to adapt to the changes and challenges brought about by new technologies, and the quality and skills of journalists are also higher. At the same time, social fields such as self-innovation also need to continue to innovate to adapt to the new environment and new requirements brought about by technological changes.
in the field of scientific researchAlthough SORA provides new tools and innovative possibilities for virtualization and visualization for scientific research, it also challenges and improves the requirements of traditional experimental methods and research paths. Researchers need to adapt to the changes and challenges brought about by new technologies, and actively explore new research methods and paths to promote the progress and development of scientific research.
Capital market repercussionswith future challenges
The release of SORA has caused great repercussions and attention in the capital market. Its disruptive technology quickly attracted the attention of a large number of investors. Investors are confident in the huge potential of AI-generated technologies, as evidenced by the significant growth in global AI-generated** funding. Over the past year, funding in this space has crossed the multi-billion dollar mark, with seed and Series A funding dominated by startups.
However, the emergence of SORA has undoubtedly brought serious challenges to startups and their investors in the field of AI generation. Some entrepreneurs admit that they are under heavy pressure in the face of Sora's competition. In fact, SORA's leading-edge technology could accelerate the industry reshuffle, putting those that lack innovation and competitiveness at risk of obsolescence.
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Still, we can't ignore the overall potential and opportunities in the field of AI generation. With the continuous progress of technology and the continuous expansion of the market, the application of AI in the field will be more extensive and deeper. In general, SORA, as an important technology to lead the new era of AI, not only redefines the standards and possibilities of AI generation, but also brings huge opportunities and challenges to various industries. We look forward to seeing more innovative applications and breakthrough developments based on SORA in the future, and we also hope that relevant institutions can strengthen the supervision and guidance of AI technology to ensure its healthy and sustainable development.
References:1China ** Daily: What is the SORA that detonated A-shares? Understand 2Liu Run: What does OpenAI's newly released SORA mean? 
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