In 2023, the production and sales of the domestic passenger car market will grow again, of which the retail volume of the passenger car market will reach 216990,000 units, an increase of 5% year-on-yearA gratifying result of 6%. However, the price behind it is that the discount rate at the end of the year increased by more than 6 percentage points over the same period, which is undoubtedly a fiasco under the extreme involution of the auto market.
* Under the war, the domestic passenger car market has also ushered in a new round of reshuffle. Among them, the independent head car companies have surpassed the joint venture by virtue of the advantages of new energy and the first chain, while the joint venture brand continues to retreat under the double attack of the first war and independent new energy. Against the backdrop of such fierce competition, FAW Toyota has achieved rare growth in 2023. According to the data, FAW Toyota's retail sales of new cars in 2023 will be 800,000 units, a year-on-year increase of 41%, becoming the only mainstream Japanese joint venture to achieve positive growth in FY 2023.
In FAW Toyota's sales composition in 2023, electrified models accounted for 356%, and high-end models accounted for 498%。From this point of view, the transformation of electrification and the upward trend of the brand have become the main driving forces for FAW Toyota's sales growth.
Grasp the string of "electrification".
In 2023, the cumulative wholesale sales of new energy passenger vehicles in China will reach 88640,000 units, a year-on-year increase of 363%, which is an important traction for the growth of the passenger car market. Toyota, which has been making slow progress in the field of electrification, will also increase its investment in electrification in 2023 and make concerted efforts in the fields of pure electric, hybrid and hydrogen fuel cells.
In the field of hybrids, with the arrival of the fifth-generation intelligent electric hybrid dual engine technology, FAW Toyota's HEV product series layout has been completed, and the brand has fully realized electrification. In 2023, FAW Toyota's intelligent electric hybrid dual-engine model sales will be 25080,000 units, a year-on-year increase of 246%, with an absolute leading position in the entire hybrid market.
In the pure electric market, although FAW Toyota is late, its current volume has also begun to scale. In 2023, the cumulative sales of FAW Toyota's BZ pure electric series will be 330,000 units, of which Toyota's first pure electric sedan, the bZ3, which was launched in April 2023, sold nearly 2 percent last year60,000 units.
At present, FAW Toyota has formed a diversified electrification pattern covering pure electric vehicles, intelligent electric hybrid dual engines, intelligent plug-in dual engines, and intelligent hydrogen electric vehicles. On the one hand, these diversified electrified models show FAW Toyota's deep technical accumulation in the field of electrification, and on the other hand, it also makes it more grasping in the next new energy competition and has more stamina for enterprise development.
Collect three "dragon balls" to accelerate the brand's upward movement.
At the same time as the deep transformation to electrification, FAW Toyota's high-end models have gradually become a system. In 2023, the cumulative sales of mid-to-high-end models on the TNGA-K platform, represented by Asian Dragon, Grevia, Crown Lufang, Lingfang, and R**4 Rongfang, will be 3980,000 units, accounting for 498%, showing the new achievements of FAW Toyota's brand upward.
As an important force for the upward trend of the FAW Toyota brand, the crown brand will accelerate the implementation of new products in 2023 and release a new crown at the Guangzhou Auto Show, forming a product matrix including the new crown, crown Wilfa, and crown Lufang, covering mainstream market segments such as sedans, SUVs, and MPVs.
In addition, the highly anticipated all-new Prado is also about to make a legendary return. Powered by the new high-end GA-FA platform, the all-new Prado will reproduce its super off-road ability and lead FAW Toyota's SUV to break through. With the arrival of the all-new Prado, FAW Toyota will have a product matrix from small SUVs, compact SUVs, to medium and large SUVs, and then to luxury hard-core off-road SUVs, becoming Toyota's only joint venture car company in China with a mainstream SUV circle layout, further meeting the personalized needs of Chinese users for SUV products.
With the release of the all-new Crown and the all-new Prado, FAW Toyota has three major model series that Toyota is proud of in its history, namely Toyota's high-end flagship - the Crown series, the SUV series represented by the Prado, and the world's best-selling Corolla series.
After the assembly of Toyota's three major model series, it will not only help FAW Toyota expand its layout in multiple market segments, but also enhance the overall strength of the brand, laying a solid foundation for FAW Toyota to move towards high-quality development again.
Edit the moment. As the intelligent electric transformation of the automobile industry enters the deep water area, whether it is independent or joint venture, it has played the slogan of brand upward. However, in the face of a complex market environment, the brand can not only improve the product, but also come up with a set of powerful technologies, products and services. As an important partner of Toyota in China, FAW Toyota took the lead in implementing Toyota's TPS lean production model, followed Toyota's global QDR standards, and established a good reputation among users as "a Toyota car that can't be broken". Over the past 20 years, the in-depth cooperation has brought FAW Toyota a high-quality product matrix and a huge user group, which are the basis for FAW Toyota to achieve brand improvement. In the era of change, Toyota's technology accumulation in the field of new energy has once again empowered FAW Toyota, making it a joint venture car company with a variety of electrification technologies, which has strongly promoted its brand upward and electrification transformation.