[Inscription].The stir-fry machine has only been around for a short time in China, and it belongs to an out-and-out "emerging species". Its market characteristics are that the overall scale is very small, but the growth rate is relatively fast, which is a typical new track in the home appliance industry, which is worthy of the attention of the industry.
Wangbo Zhai LordWritten by
Household appliances are an area of endless innovation, although traditional home appliances, such as color TVs, refrigerators, washing machines, air conditioners, range hoods, microwave ovens, etc., have been popularized, and even become necessities of life, but there are still new home appliances from time to time. On the one hand, this is the inevitability of people's pursuit of quality life; On the other hand, it is also the result of scientific and technological development.
This is indeed the case. Careful people will find that in recent years, products such as sweeping robots and stir-fry machines for the lazy economy have continued to appear, which have not only become a hot spot of people's attention, but also become the future of home appliances by manufacturers. Among them, the stir-fry machine has caused the most controversy.
Whether stir-frying can be intelligently standardized
In fact, intelligent cooking and automation have been around for a long time. For example, a rice cooker can automatically be used as a staple food, such as cooking rice, cooking porridge, and steaming sweet potatoes. In fact, the rice cooker has long used the touch screen, intelligent, with a reservation function, different rice and different cooking methods, prepare materials at night, and you can drink fresh and hot porridge in the morning. However, Chinese people are very particular about the use of fire. To stew a chicken and duck, you must use low heat to stew a hoof; Simmer and stew some half-vegetable and half-soup dishes; If you want to fry tofu, crispy meat, or fish or something, you need to use medium heat; When exploding, stir-frying, and shabu-shabu, you must use a strong fire. And in the process of cooking, you should use techniques such as flipping and shaking the spoon to control the heat.
From the perspective of Chinese people's cooking methods, there are many cuisines from north to south, which puts forward higher requirements for kitchen appliances. At the same time, this cooking spoon is a technical job, and the strength, heat, and technique cannot be bad in the slightest. If you want to turn the ingredients evenly, you can't fall out of the pot, and you can't do it in a few years.
The typical chef's stir-fry stove with a tongue of fire, the stir-fried iron pot, with the chef's swaying, the ingredients in the pot are flying in the air, and the soul of the stir-fry - the pot gas comes out, the meat is not hard, the green vegetables are crisp but not raw, and it is delicious to look at. According to this scene, a professional dish R&D team and hundreds of chefs personally taste and control it, and the precise ratio of heat, techniques and condiments that Chinese cuisine needs can still be achieved.
However, all this needs to be realized on the stir-fry machine, on the one hand, it needs to be supported by high-tech, imitating the chef's ability to stir the spoon, the heat of stir-frying and the stir-fry technique, that is, the problem of intelligent stir-frying; On the other hand, the standardization of stir-frying is the standard setting of the stir-fry process; The second is the standard of the fried dishes. The standard is that the large-scale popularization of the stir-fry machine must have, otherwise the popularization will be difficult to land.
It will take time for the popularity of stir-fry machines
The stir-fry machine is indeed to solve the pain point of Generation Z's lazy life. As far as solving the problem of eating every day is concerned, the cost of going out to eat is too high, not to mention spending money and time, just queuing can greatly reduce your dining experience, and you are often already hungry by the time you line up. In addition, there are many problems such as the environment and hygiene of eating out, and it seems that there is a satisfactory stir-fry machine, and everything can be easily solved.
In fact, although the stir-fry machine can be completely intelligent with modern technology, especially in the AI era, it can completely self-learn, realize all kinds of **, and carry out the difficult operation of the stir-fry machine in home cooking, so that the stir-fry machine can master all kinds of heat, standardize ingredients, and fry the dishes that people like, but the limitations are also obvious, and you can't feel the joy of life cooking in the kitchen.
Furthermore, with the degree of development of science and technology, the intelligence and standardization of the stir-fry machine can be realized. However, in order to meet the tastes of different people in different regions, especially the taste of mothers that many people miss, it is impossible to reach no matter how intelligent the machine is, and it is still difficult to achieve personalization. It is precisely personalization that is the biggest problem and obstacle to the popularization of stir-fry machines.
Therefore, the stir-fry machine has appeared in the market for many years, but there has been no trend of large-scale popularization, and there is a taste that is not popular. On the one hand, the demand is constrained by the concept, and many people always think that machines cannot replace people; On the other hand, the product itself still has certain defects and cannot meet people's personalized needs.
In addition, cost performance is also an issue that cannot be ignored. Those tens of thousands or tens of thousands of dollars are not a small number for Generation Z, and whether they can afford it is also a big question. If the stir-fry machine is positioned in Generation Z, then the problem must be considered, and they will never pay IQ tax to the manufacturer.
Home appliance companies have long had a layout
As an innovative home appliance product that is expected to solve the key pain points such as "kitchen novices don't know how to cook", "workers have no time to cook" and "insufficient kitchen space", can smart stir-fry machine become the next potential hot track? In fact, many home appliance manufacturers are thinking and exploring this problem.
It is understood that there are two types of enterprises that invest in stir-fry machines in the home appliance industry, one is traditional home appliance enterprises. It is very mature in the original product category, and it is impossible to have new increments, so we can only find ways to tap new categories to maintain continuous growth; Like Midea, Joyoung, Supor, Aishida, Ecovacs, and even Fotile have all tried on the stir-fry machine. Of course, many brands try to be sub-brands, such as Ecovacs' sub-brand - Timke, Fotile's Mibo, etc.
The other type is that new capital investors want to enter the field of home appliances, obviously there is no room for traditional product categories, and they can only find emerging categories such as stir-fry machines, sweepers, beauty instruments, etc. Among them, the well-known ones are Jiesai, Meishan products, . In addition, there are some foreign brands that are trying to grab the Chinese market, such as Demars and NGNLw and so on.
In the future, these three forces will definitely seize the market track of stir-fry machines, but different forces will have different strategies. Traditional home appliance brands will be laid out first, and then they will make efforts after the market matures; The new brand has a professional layout, the product line can be stretched very long, and there is no back road on the road of exploration, so it can only move forward; Foreign brands rely on brand and technical advantages to take the lead in harvesting the market, and when domestic brands drive straight in, that is, when they see a good harvest.
According to the data of Aowei Cloud Network (**C)**, the retail sales scale of online stir-fry machines in 2024 will be 2900 million yuan, a year-on-year increase of 33%; The retail volume size was 1390,000 units, a year-on-year increase of 542%。While it may seem like a high growth rate, this is based on a high growth rate from a very low base.
It is foreseeable that it is still the introduction period of the stir-fry machine and the eve of the outbreak, and there is still a lack of support for the change of concept and the high demand from the full outbreak. For home appliance manufacturers who want to make a difference in the stir-fry machine track, it is imperative to lay out in advance, gain insight into demand, and accelerate research and development, and it is of great significance to seize the opportunity in the industry.
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