On the track of new energy vehicles, the new forces of car manufacturing are undoubtedly a very key force, and even many new forces of car manufacturing have become market leaders, but just recently, it was revealed that Gaohe Automobile announced that it would stop work and stop for 6 months, but it was soon denied by Gaohe Automobile, and the news triggered a heated discussion in the market.
1. Gaohe Automobile denied that it had stopped work and production for 6 months?
According to a report by Caijing.com, on the first day of resumption of work during the Spring Festival in the Year of the Dragon, Gaohe Automobile was revealed to be suspended for 6 months. According to Jiemian News, Gaohe Automobile held an internal meeting and announced that it would suspend production for 6 months from now on. According to insiders of Gaohe Automobile, the wages of employees before February 18 will be paid as usual; Employees who remained in Gaohe Automobile before March 15 will only be paid basic salary; After March 15, employees will only be paid their Shanghai basic salary. It is reported that Gaohe Automobile pays wages on the 15th of each month. Previously, Gaohe Automobile held an all-staff meeting to announce the postponement of the payment of January wages, the cancellation of year-end bonuses and salary cuts for all employees. The January salary will be paid back at the end of February.
Regarding the above news, Caijing.com contacted the relevant staff of Gaohe Automobile, and the other party said that "the rumors are not true".
Before the Spring Festival, Gaohe Automobile was revealed to have held a staff meeting and issued a notice: the salary in January could not be paid on time, the year-end bonus in 2023 was cancelled, the salary of all employees was reduced, and employees were advised to find their own way out. According to ** Times, Gaohe Automobile responded: It is true. According to the actual situation of production and operation, the company is taking adjustment measures such as taking the initiative to reduce the salary of senior executives and delay the payment of wages to cope with internal and external challenges. **10,000 Fans Incentive Plan
2. What should we think about the Gaohe automobile incident?
The recent rumors about the shutdown of Gaohe Automobile have attracted widespread attention in the industry. Although the official of Gaohe Automobile quickly came forward to refute the rumors, this incident still triggered people's in-depth thinking and discussion about the new energy vehicle industry. And what about the pressures faced by the new car makers?
First of all, judging from the currently available information, although there are ** reports that Gaohe Automobile announced the decision to suspend production for six months after resuming work during the Spring Festival of the Year of the Dragon, Gaohe officials have come forward to deny the news. This means that in the absence of direct evidence that Hi-Hop has indeed entered a state of long-term shutdown, the public's and the industry's understanding of the real operating conditions of Hi-Hop Automobile needs to be based on its official statement, as well as information disclosed by the market and insiders. However, even if Gaohe Automobile has denied a complete shutdown, there are various signs that this new energy vehicle force is facing severe challenges from both internal and external sources. Factors such as intensified competition, rising costs, fluctuations in the first chain and changes in market demand in the overall environment of the automotive industry may bring greater pressure to Gaohe, forcing it to make strategic adjustments or temporary capacity optimization.
Secondly, although there are huge opportunities in the field of new energy vehicles, such as policy support, consumer environmental awareness improvement, rapid technology iteration and other favorable factors to promote the development of the industry, but at the same time, the competition barriers are also quite high. For a new force like Gaohe Automobile, the initial investment is huge, including the development of a new electric vehicle platform, the construction of production lines, the building of brand awareness, and the construction of a sales and service network, all of which require a lot of financial support. In addition, due to the long return cycle, even if it receives a large amount of financing such as Saudi Arabia's investment, how to effectively use these funds to achieve sustainable development and gain a firm foothold in the fierce market competition is the core issue that every new car company must face.
Third, in the new energy vehicle industry, the rapid launch of new vehicles, the seizure of market share, and the pursuit of profitability have become the common survival rules of new power enterprises. Not only do they have to compete with traditional auto giants, but they also have to compete with the emerging new entrants. The time window is limited, and once the key development opportunity is missed, it may lead to the backwardness of the enterprise in the market position, and even face the risk of elimination. They not only have to complete product development and market layout in a short period of time, but also strive for more support in the capital market to maintain continuous capital input. Listings, sales volumes, and profitability have become key indicators of the success or failure of these companies. In such an environment, every new power company is racing against time to occupy a place in the competition.
Fourth, as a member of the new power of new energy vehicles, Gaohe Automobile is also facing huge challenges. The current pressure is only the surface of the problem, how to fundamentally solve the problem and find the path of sustainable development is the problem that Gaohe Automobile needs to think about. This may involve the adjustment of product positioning, cost control, technological innovation, brand building and other aspects. Only by comprehensively enhancing its competitiveness can Gaohe Automobile find its own position in the fierce market competition.