In this Spring Festival stall, Jia Ling won again.
From a sketch actress to the most successful commercial female director in the history of China's box office, Jia Ling has undoubtedly achieved a counterattack in her life. In a market where male directors dominate the Chinese film market, Jia Ling represents the power of women and kills out. It's not easy.
From a woman's point of view, the captain fully appreciates and admires Jia Ling's strong willpower. Not an easy task. Regardless of men or women, as long as they have tried it, they know that it requires a high degree of self-discipline, and they have to be extremely ruthless and cruel to themselves. On the basis of **, it is even more difficult to train abdominal muscles. However, from the perspective of movies, the success of "Hot and Hot" is not worth emulating.
To a large extent, the high box office of "Hot and Hot" is due to continuous hype and marketing. Netizens jokingly called it "** Ji". As far as the captain is concerned, he doesn't like this kind of movie very much, including Jia Ling's first "Hello, Li Huanying", and he doesn't like it either. These are two light industry, light comedy films with light plots, and it lacks a very important thing: ".The industrialization of cinema. ”
The captain remembered that many years ago, China began to mention the term "film industry", and it was necessary to encourage the development of the film industry. However, more than ten years have passed, and China's film industry has made some progress, but in recent years, this kind of industrialized film has not progressed, but has regressed. "Fengshen", which was popular last year's summer file, was actually filmed in 2018. The movies we see now are basically stock films from the three-year epidemic.
One of the characteristics of movies during the epidemic is that they are risky and low-cost. The film industry has been hit hard by restrictions on gatherings. This makes studios less willing to invest in big-budget industrialized films, preferring to shoot low-budget comedy films. Like Zhang Yimou's "Man Jianghong", Jia Ling's "Hot and Hot", Han Han's "Four Seas", etc., are all representatives of this type of movie. Among them, "Man Jianghong" rented a courtyard house, and after only one month of filming, it won 4 billion box office, and many people were deceived into the cinema.
Why is Zhang Yimou's "Article 20" not popular this year? It's not that the quality is bad. On the contrary, "Article 20" put sensitive topics such as judicial fairness, school bullying and legitimate defense on the big screen, directly poking at social contradictions, but the box office was sluggish. One reason is that audiences are more inclined to watch a light-hearted comedy during the Spring Festival, and are less willing to watch heavy serious movies. Another reason is that he was deceived too badly by "Man Jianghong" and was unwilling to pay for Zhang Yimou.
If the "Fengshen" series strikes while the iron is hot, and the second part is released in this Spring Festival, it may really be a "war of gods". Because of this year's Spring Festival, there are no industrialized blockbusters, not a single one. "Hot and Hot", "Flying Life 2", and "Article 20" are all feature films. It's not that feature films are bad, it's that feature films are too industrialized. The main production cost of this kind of film lies in the actor's salary, such as "Mr. Red Carpet" on the street, Andy Lau's salary is 60 million, Ning Hao's director fee is 24 million, other leading actors' salary is 20 million, project development fees and non-starring salaries are 39 million, and post-production and special effects costs are only 13 million.
The film production cost of more than 100 million yuan is basically paid to the leading actor and director, and the proportion of industrial production expenses left for the later stage is very low. At present, the only industrialized movies that have been released are the "Fengshen" series and the "The Wandering Earth" series.
In 1999, when the United States first released "The Lord of the Rings", 25 years later, China still can't come up with an industrialized film comparable to "The Lord of the Rings". Even the "Wolf Warrior" series starring Wu Jing and the "Changjin Lake" series are not as good as Hollywood's "Hacksaw Ridge" and "Billy Lynn's Halftime Battle" in terms of industrial art. In the science fiction category, "The Wandering Earth" is better than Liu Cixin's original oriental science fiction philosophy, but the film technology is not as good as "Transformers".
Why has Hollywood's ever-changing "superhero" routine been able to dominate the global film market? One major reason is that the United States is far ahead in the film industry. In terms of international influence, China's 1 billion investment in "The Great Wall" is not as good as "Conquest 1453" produced by Turkey. To this day, there is only one film in China that really has international influence, "Hero" directed by Zhang Yimou and released in 2002. This film borrows heavily from the shooting techniques of Japanese palace director Akira Kurosawa, but it shows the unique "unification of the world" in the hearts of Chinese.
Many people don't understand, why don't you just watch a movie? Isn't it okay to have fun? Why do you have to pursue industrial films? "Hello, Li Huanying", "Hot and Hot", "Flying Life", "Wolf Warrior 2", etc., aren't these movies also very good? The key is that behind the film industry is the iteration and progress of technology. If it is only a light comedy, only a very small number of leading actors can make a fortune, and the group actors continue to eat boxed lunches in Hengdian. But industrialized films such as "Fengshen" and "The Wandering Earth" can drive the development of the entire industrial chain.
The production of science fiction and mythological films requires huge investment, often requiring dozens or even hundreds of companies to participate in the production, which involves a large number of information virtual technology, animation capture technology and software industry technology, etc., which can absorb the employment of a large number of high-end technical talents. It will transfer the distribution power of films to the back end, weaken the remuneration of a very small number of leading actors, increase the income of the majority of behind-the-scenes technicians, narrow the gap between the rich and the poor in the film and television industry, and promote the development of film industry technology.
This is much more important than watching a fun and hyping up "** memory".