On January 28th, the 2024 SMIC National Dealer Conference was held at the Renaissance Shanghai Longemont Hotel, and Li Cixiong, chairman of SMIC Group, and a number of senior executives of the company came to the scene to participate in the grand event with dealers from all over the country, review the development achievements and experience in 2023, clarify the work goals and directions in 2024, and solemnly commend the dealers who have made outstanding contributions, and work together to seek a new chapter.
Li Cixiong, Chairman of SMIC Group, delivered a speech at the conference, in which Chairman Li profoundly summarized the general environment and industry challenges, emphasizing the common growth of the industry and confidence in the future. He pointed out that the current international situation has created more challenges for us in a century, but we must not be afraid of the present, look at the whole era, seize the Universiade to create history, establish the core competitiveness of SMIC and dealers, and said that the company will move forward steadily in the long-term development of the industry and create a unique century-old career.
Chairman of SMIC Group, Li Cixiong.
A special report on the dynamics of the building ceramics industry
Mr. Gong Wei, Secretary-General of China Building and Sanitary Ceramics Association, delivered a special report on the dynamics of the building ceramics industry at the dealer conference. He said that the current industry is ushering in a critical moment of upward breakthrough, high quality occupies the commanding heights of the industry, despite the challenges, but the sanitary ceramics industry is full of confidence in the future, and has made a clear direction of development. Gong Wei pointed out that the tightening of the dual carbon energy consumption policy will prompt enterprises to accelerate the transformation of green production and intelligent manufacturing, emphasizing opportunities such as the surge in demand for renovation of existing houses and the obvious trend of consumption grading.
Gong Wei, Secretary General of China Building and Sanitary Ceramics Association.
However, we should encourage new people and be brave and persevering
In the past year, through a series of innovation and reform measures, SMIC tile has achieved good results in the adverse market, based on which Chen Qian, chairman of SMIC Building Ceramics, published an annual business summary and outlook, and conducted a deep analysis of the economy, industry, operation and other aspects in 2023, emphasizing that changes in the environment have become the new normal for future development. For the future outlook, it is proposed that in the new year, the company will take "steady growth, healthy and alive" as the strategic goal, through the strategy of deep cultivation of channels, optimization of products, and steady operation, and emphasized the concept of cooperation and symbiosis and coexistence of interests with dealers, so as to lead the future of manufacturer cooperation.
Chairman of Shanghai Smike Architectural Ceramics Chen Qian.
2024 World Aesthetic Material New Trends & Styles
The conference also invited experts and teachers from the architectural ceramics industry to bring wonderful speeches on the theme of design aesthetics and material trends to the participants. It comprehensively analyzes the fashion trend of modern ceramic tiles, and presents the new trends and future development directions of the industry for the audience. The presentation not only provided professional insights, but also provided the audience with in-depth reflections on design and material trends.
2024 New Product Release
The new products of SMIC tile in 2024 were also officially unveiled at the conference site, with the new V9 vitrification technology iterative upgrade, extracting the brilliance of gemstones, integrating the new trend of new design aesthetics in the world, and launching a new vitrified jade series to create aesthetic materials that are superior to stone, and at the same time, the luxury stone and Zhenshi series were also released, bringing new multi-tactile senses to the space, and the dealers on the scene praised the new products and were full of confidence in 2024.
2024 Branding Strategy
Chen Ning, marketing director of SMIC Building Ceramics, released the company's 2024 brand promotion strategy at the conference, clarifying the brand promotion target policy: marketing focus on investment and expand brand influence; Expand design channels and promote high-end products; Enhance online promotion, increase customer acquisition opportunities, and introduce in detail the company's first-class on-line and offline all-round marketing mix initiatives, aiming to expand brand influence, empower dealers, and help dealers develop better.
Chen Ning, Marketing Director of Shanghai SMIC Architectural Ceramics.
Case Theme Sharing:
A fusion of architecture, art and life
At the meeting, Mr. Luo Zhiyong, the founder of Suzhou Luying Design Office & Smick Art Consultant, shared the theme of the case, starting from the case of Wuhan villa, and profoundly expounded the close connection between architecture, art and life. He likened these three dimensions to the three indispensable dimensions of design, just like the bones, soul and qi of the human body, which complement each other. Luo Zhiyong believes that design is a comprehensive expression that needs to be considered comprehensively to create a space with more emotional resonance and aesthetic value. Emphasizing that design should reflect differentiation and bring different experiences to customers, he firmly believes that design changes not only life, but also lifestyle. Through a detailed analysis of spatial organization, lighting, noise, air, plane movement, color, etc., the special considerations when building high-end villas were demonstrated, and profound design inspiration was provided for the dealers present.
Luo Zhiyong, founder of Suzhou Luying Design Office & Smick Art Consultant.
At the end of the speech, Smick also held a special art consultant appointment ceremony for Mr. Luo, announcing the official reappointment of Luo Zhiyong as Smick's 2024 art consultant. This important decision marks the further strengthening of SMIC's in-depth cooperation with the field of design and art. It is believed that the addition of Mr. Luo Zhiyong will inject new vitality into the company's artistic innovation and space design, and paint a more brilliant picture for the future development.
Manufacturers are one, cooperation and symbiosis, and create a great cause together
In the past year, SMIC tile is honored to witness a group of excellent dealers across the country, who have won market share for the company with hard work and enterprising attitude. At today's event, SMIC Tile held the 2023 Outstanding Dealer Award Ceremony, commended the outstanding dealers in 2023, and awarded the 2023 Cash Award, 2023 Top Ten Gold Dealers, 2023 Top Ten Silver Dealers, 2023 Potential Dealers, 2023 Emerging Dealers, 2023 Best Engineering Breakthrough Award, 2023 Best Retail Breakthrough Award, 2023 Home Improvement Channel Expansion Award, The 2023 Vitrified Stone Promotion Contribution Award and other awards will encourage all dealers to continue to move forward together with SMIC and create more brilliant achievements.
Cash Prize of the Year 2023
Top 10 Gold Medal Dealers in 2023
Top 10 Silver Dealers in 2023
Looking forward to 2024 and welcoming victory, SMIC will continue to shoulder the responsibility of the industry's leading brand, adhering to the corporate tenet of manufacturing products with ingenuity, shaping value with quality, creating health with environmental protection, and leading fashion with innovation, so as to meet consumers' pursuit of fashion and healthy life, and realize the vision of "100 years of foundation and 10 billion career".