In recent years, the new energy vehicle industry has developed rapidly and become an important part of the economy, especially in the last year, new energy vehicles have played an important role in exporting against risks. The rise of new energy vehicles has not only stimulated the development of upstream raw materials and parts industries, but also brought employment opportunities to related industrial chains. However, it is precisely because of the popularity of the new energy vehicle market that some problems and chaos have begun to appear. Recently, the "Economic **" has criticized the chaos in the new energy vehicle market, and severely criticized the exaggerated propaganda, marketing methods and irresponsible slogans of some new car-making forces. This phenomenon has aroused the attention and thinking of the new energy vehicle industry.
Looking back at the development of the new energy vehicle industry, it is not difficult to find that many companies outside the traditional industry have poured into this field, including companies such as Ideal, NIO, Xpeng, Xiaomi and Huawei, which have not been involved in the automotive industry. They use their own intelligent advantages and advanced scientific and technological strength to promote the development of the new energy vehicle industry and accelerate the pace of our catch-up with the old Western auto giants. The addition of this cross-border innovation has injected new vitality and innovation impetus into the traditional automotive industry, making the competition in the domestic automobile market more and more fierce.
One of the chaos lies in over-publicity and exaggerated marketing. "Economy**" pointed out that at present, many car companies have the problem of exaggeration and false publicity. Obviously hundreds of thousands of cars, but it has to be said to be millions, tens of millions. Although there is no name, everyone knows it. Take Li Xiang and Yu Chengdong as examples, they proudly claim that their models are the best SUVs in a certain ** range. Such exaggerated propaganda not only calls into question its credibility, but also interferes with the healthy development of the entire automotive industry. Enterprises should be more down-to-earth and realistic, especially in the automotive industry, where real products and services are more needed.
The second chaos is that more and more leaders of car companies like to talk big and shout cruel words. The Economy criticizes certain companies for often claiming to be "far ahead" or even saying that they have "no rivals". Such high-profile propaganda and exaggerated rhetoric not only lack a bottom line, but also have a bad impact on the entire industry. Whether at a press conference or in an interview, more and more leaders of automotive companies tend to use exaggerated ways to attract attention. As the CEO of Changan Automobile said, the current advertising of the automobile industry has lost its bottom line, and the image of the industry has been damaged. Although "Economy" did not criticize Huawei by name, sharp-eyed readers can naturally see that Yu Chengdong's statement of "far ahead" is indeed bright.
As a new force in the industry, new power enterprises should take technical research as the core and do a good job in automobiles in a down-to-earth manner. As a company known for its technology, Huawei should pay more attention to product quality and technological innovation, instead of putting all its energy into boasting and exaggerating publicity. The criticism of "Economy**" is a warning to these manufacturers, and I hope that they can humbly accept the words of the official media and return to the pragmatic road. As important leaders, they should shoulder the responsibility of the industry and prove themselves to the outside world with practical actions, rather than relying solely on exaggerated publicity to build their image.
With the continuous development of the new energy vehicle industry, we cannot ignore the problems and chaos. Bottom-line issues in exaggerations and marketing pitches, as well as over-the-top lead-in claims, all need to be taken seriously. As a new force in the industry, new power enterprises can bring innovation and vitality, but they also need to do a good job of products and services in a down-to-earth manner like traditional enterprises. Enterprises such as Huawei should take this as a warning and focus on technology research and product innovation to make positive contributions to the healthy development of the entire industry. Only in this way can the new energy vehicle industry develop sustainably and steadily, and make greater contributions to economic prosperity and sustainable development.