Genshin Impact is a new open-world adventure RPG developed by miHoYo. In the game, you will explore a fantasy world called Teyvat. In this vast, open and free world, you will travel through the Seven Kingdoms, meet companions with different personalities and unique abilities, and fight against powerful enemies with them, and embark on the road to find blood relatives; Or you can wander without a purpose, immerse yourself in a world full of life, and let your curiosity drive you to discover the mysteries of every corner until you are reunited with your separated blood relatives and witness the precipitation of everything at the end of the line.
There's no PvP, and there's no strength leaderboard, so it's okay to have a one-man adventure as long as you want. This is different from most games in China.
Cultural export is an important label, do Chinese game to show foreigners Chinese their own culture.
CCTV all said:Genshin Impact goes to the world to promote Chinese culture. miHoYo is the only game company that has been designated as a cultural export object and a national key project by the state.
Recently, Genshin Impact linked Sanxingdui, and Zhongli appeared in CCTV13's news broadcast. Achieve dual linkage inside and outside the game.
However, it should be more well-known as "The Goddess Splitting Views", Yang Yang and Shang Wenjie inserted "The Goddess Splitting Views" in the "Red Makeup" of the CCTV Network Spring Festival Gala, which should be the most circulated and widely known. Although the gold content of this online Spring Festival Gala is average, it also shows CCTV's attitude.
The mainstream**, led by CCTV, has always been praised and supported for Genshin Impact. After "Genshin Impact" was nominated for the TGA Double Award, CCTV's direct column program "Yunqi Strategy" analyzed Genshin Impact in depth and praised it. Not only was Big Viagra interviewed by CCTV reporters, but Genshin Impact's culture, IP, game going overseas and game industrialization were also praised by CCTV in an all-round way.
In addition, there are more cases of characters on CCTV, and BGM and so on are also often used.
In short, CCTV's recognition of "Genshin Impact" is still quite obvious, but it is not clear how many times it is specifically named and praised, because some may be just one sentence. I don't know how many times you remember that "Genshin Impact" has been praised.