Another celebrity is in trouble because of his own brand!
This time it was Bai Jingting's turn.
appeared on the hot search and aroused heated discussions among netizens.
Actor Bai Jingting founded the "goodbai" brand, focusing on clothing and lifestyle.
The Shanghai Municipal Administration for Market Regulation recently announced that it has issued a notice on the "Goodbai Gradient White Pigeon Logo Short Slim Denim Jacket" (model specification: 170 88A L; Style no: B23WFSL0101-BU) was found to be unqualified after spot checks, and the measured pH value was 90 (standard value 4.)0～8.5）。
According to reports, allergies are easily caused by unqualified pH values.
Goodbai official issued a response on February 4 to the failure of the sampling inspection of Goodbai's denim jacket, stating that since the date of receiving the sampling results on December 1, 2023, the product has been quickly removed from the shelves, and the whereabouts of the sold products have been urgently traced so that the recall can be urgently contacted through various channels. Due to the damage to the legitimate rights and interests of consumers caused by improper product quality inspection and supervision, they apologize to all consumers who pay attention to and support the "goodbai" brand, and solemnly promise to take measures in accordance with the requirements of relevant laws and regulations immediately, and all consumers who have purchased the product can apply for return and refund according to the original purchase channel.
When the brand searched for "denim jacket" in Tmall***, it was found that it was currently out of stock, and the price started at 999 yuan.
Trendy brands that have had many celebrity endorsements have suffered failures before.
Over the years, in addition to engaging in side hustles such as opening restaurants, many celebrities have also started to run their own personal "trendy brands", but there have been many cases of failure.
Xue Zhiqian also became a hot topic last month because his ** brand Dangerous People was found to be unqualified.
Dangerous People" issued a statement through its official Weibo on the evening of January 4, saying that the product was produced by Shanghai Tianshui Clothing***, and a total of 6 batches of production were carried out. After receiving the unqualified result of the second test, it was confirmed that the 6th batch of products was unqualified after self-inspection. The company immediately contacted the manufacturer and asked it to stop producing the product and conduct a self-inspection. At the same time, the company has also canceled the follow-up cooperative production relationship with the manufacturer on the product.
After the consumer purchases the product, after January 1, 2023, if a refund is required, he can apply for a refund through the original purchase channel, and the company will process the refund for the consumer as soon as possible. In the future, the company will continue to pay attention to the safety of raw materials for its products to prevent similar incidents from happening again, and sincerely apologize to consumers.
A netizen who bought Luhan's personal fashion brand at the beginning of 2023 complained: "The clothes I bought for 1,500 yuan are of poor quality, there are threads everywhere, the sewing process is very bad, and broken threads can be seen everywhere, I estimate that the cost of this dress is only 60 yuan." This remark has caused a lot of discussion.
Luhan tide brand ug.C's official account once issued a statement on the matter on the evening of February 15, 2023, claiming: "Since our inception, we have been adhering to strict quality standards. Regardless of whether the purchase is made through official channels, consumers can enjoy a 7-day no-reason return policy. At the same time, if consumers have any after-sales needs, they can contact us as soon as possible, and we will solve them within a reasonable range. ”
Ouyang Nana launched her own brand, NABI, in November 2022, but the move also caused controversy. The price of her bathrobe is as high as 988 yuan, and the pajama set is also 988 yuan, in addition to two pairs of white cotton socks for 168 yuan, which makes fans complain about the "sky-high price".