Judging from the public data, among the top ten mobile phone manufacturers in the world, in addition to Apple and Samsung, the other eight mobile phone manufacturers are Chinese companies, including Xiaomi, OPPO, Huawei and other well-known domestic mobile phone brands.
Not only that, we are also very good in terms of mobile phone manufacturing and shipments, and in 2022, our mobile phone production capacity exceeded 300 million units, far exceeding India, South Korea, etc.
In the high-end smartphone market, we also have Huawei, a company that can "compete" with Apple, and before 2019, Huawei's market share in the domestic high-end smartphone market will slightly exceed Apple's. It's just that because Huawei was included in the "entity list", the supply of parts and chip foundries was cut off, and Apple's market share in the domestic market increased from 8% to about 20%.
Before the release of the iPhone15, many people in the industry have basically guessed the various situations of the iPhone15 and also said: If nothing else, the iPhone15 and iPhone14 except for the serial number has changed, the other changes are not big, and there will be no essential difference.
In fact, it is true, iPhone15In addition to replacing the C port, there is basically no innovation that consumers can think of, which also makes many consumers say: iPhone mobile phone is the same innovation as squeezing toothpaste. At the iPhone 15 press conference, the three-hour press conference actually had an hour to introduce the bezel and shape, which also led to the iPhone 15 conference within 24 hours after the end of the market value, Apple's market value directly ** $50 billion. Even when the iPhone 15 was first released, it received a lot of criticism because of quality control issues.
On the other hand, domestic mobile phones, in recent years, many domestic mobile phones like to compare with Apple, and many consumers hear the most at the press conference of domestic mobile phones. Not only that, but there are often comparisons between high-end e-sports, high-end photography and other parameters with Apple.
To a certain extent,Domestic mobile phones have really done well in recent years,From the perspective of performance in all aspects, it is enough to praise,Even if you don't mention the comparison of those parameters mentioned at the press conference,Let's just say that HuaweiMate60Excellent drop and compression resistance、Satellite call function,And the excellent cost performance of Xiaomi mobile phones,OPPO、vivoExcellent performance in camera photography,It does surpass Apple。
However, from the perspective of sales, there is still a certain gap between domestic mobile phones and Apple. It can be said that Apple's iOS system ecosystem has better user viscosity than Android phones, and many iPhone users choose to continue using it because of account and other problems.
However, from the perspective of data, operating system, performance, etc., domestic mobile phones have indeed developed rapidly, but they are not "far ahead". To put it bluntly, the fundamental purpose of these words is to sell better.
Judging from the public data, in the fourth quarter of 2023, Apple surpassed Xiaomi, which ranked second, and Huawei, which ranked third, with sales of 15.01 million. Among them, Xiaomi's sales reached 11.8 million, and Huawei's sales reached 11.46 million, which is about the same. The market share of iPhone mobile phones reached 17Although 1% is a decrease from the previous 20%, it still occupies a lot of market share.
For the whole year of 2023, a total of 2700 million smartphones, of which Apple's market share is still close to 20%, surpassing domestic manufacturers such as vivo, OPPO, Xiaomi, and Huawei. Even in the global market, iPhone sales surpassed Samsung, becoming the mobile phone manufacturer with the most shipments.
Apple's ability to achieve such results is actually due to many influencing factors, such as Apple's ** chain has a lot of advantages, and Apple can sell normally in the global market. However, due to some well-known reasons, Huawei's ** chain has not been rebuilt until recently, and it cannot be shipped normally in the United States, Japan and other markets.
Judging from the shipment data in the fourth quarter of 2023, the gap between Huawei, Xiaomi and Apple in the Chinese market is actually not much, about 3 million units. Considering that many consumers want to buy Huawei's Mate60 but can't buy it because it is out of stock, if Huawei's production capacity can support it, then it is actually similar to Apple in the Chinese market.
There is no doubt that today's domestic mobile phone manufacturers are indeed developing very rapidly, but there are still many problems to be solved, what we need is to really invest in technology research and development to achieve a breakthrough, rather than "singing" Apple and "far ahead".
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