On February 1, the new forces successively announced their sales results for January! Specifically, after experiencing the impulse at the end of last year, Li Auto-W (02015HK), NIO-SW (09866HK), Leapmotor (09863HK) and Xpeng Motors-W (09868.).HK) showed a significant month-on-month decline. However, Nezha Automobile, which took the initiative to reduce inventory at the end of the year, became one of the few car companies to achieve month-on-month growth in January.
It is worth noting that AITO Wenjie has risen sharply with the best-selling **M7, leading many new car-making forces, showing signs of reshaping the automobile market pattern.
Ask the world to surpass the ideal into the sales crown
Affected by the sales sprint at the end of 2023, which led to the early overdraft of some demand, coupled with the tightening of preferential policies in the new year, the auto market will start under great pressure in 2024, and the sales of most new forces will decline month-on-month in January.
It is worth mentioning that at a time when the sales of "Wei Xiaoli" new car-making forces have generally declined, as the first brand under the cooperation of Huawei's smart car model, AITO has become the "top stream" of the new energy vehicle circle with the popularity of the new M7.
In January 2024, the sales volume of the whole series reached 32,973 units, an increase of 34% month-on-month76%, surpassing the ideal and other new car-making forces in one fell swoop, and ascended to the throne of the sales crown.
This round of sales boom began on September 12, 2023 with the launch of AITO's new M7, which quickly opened the market with its core selling points such as "great wisdom, large space, and ultra-safety", and became a "hot hit" favored by the market.
From September to December 2023, AITO's sales volume will be 7,125 units, 12,700 units, 18,827 units, and 24,468 units, respectively. Entering 2024, the strong growth momentum of the new M7 has been even greater, and up to now, the cumulative number of new AITO M7 has exceeded 140,000 units.
From the current point of view, in the first quarter of this year, AITO Wenjie new M7 can basically be determined to be full production and full sales, and after Wenjie M9 is gradually increased, AITO Wenjie has a promising future.
In 2023, Li Auto-W (02015.)hk）Like a loose horse, sales are rising month by month, showing an absolute leading advantage. However, after experiencing the impulse at the end of last year, in January 2024, the ideal sales volume fell to 31,165 units, a year-on-year increase of 1058%, down 3811%。
In order to boost sales, on January 11, Li Auto announced a price cut of 3 for its L series models3-3.50,000 yuan. In addition, Ideal plans to launch and deliver the home technology flagship MPV Ideal MEGA in March this year, and Ideal L7, Ideal L8 and Ideal L9 will also usher in the 2024 model. Based on a richer product portfolio, Li Xiang set a new goal of challenging the annual sales of 800,000 at the beginning of the year.
Deliveries were followed by Leapmotor (09863.).HK), its January sales ranking is second only to AITO Wenjie and Ideal. In the same month, Leapmotor delivered 12,277 vehicles, a year-on-year increase of 97788%, down 3406%。
According to the plan, Leapmotor's sales target for 2024 is 300,000-400,000 units, and it will launch its first global strategic model C10 in 2024, the C16 model in the middle of the year, and more new products will be unveiled in the second half of the year to further consolidate the sales moat.
NIO-SW (09866.)HK) delivered 10,055 new vehicles in January, up 18 percent year-on-year21%, down 4418%。It is reported that in order to increase sales and launch new models, NIO has launched preferential activities for the models currently on sale. Among them, all show cars are discounted in cash 24-40,000 yuan, including ET5, ES6, EC6 and other show cars cash discount 240,000 yuan; ET7, ES7, ES8 and other show cars cash discount 320,000 yuan; More than 120 days of show car cash discount of 40,000 yuan.
As for Nezha Automobile, its sales will decline year-on-year for many consecutive months in 2023, and compared with "Wei Xiaoli" and Leap, it will rank "bottom" for many consecutive months, and the decline is gradually emerging.
However, since the beginning of this year, after taking the initiative to destock, Nezha Automobile's sales returned to more than 10,000 units in January this year, with 10,032 units, a year-on-year increase of 6676%, an increase of 9537%。Of these, 2,821 units were sold overseas.
From Nezha's plan, the company hopes to increase sales in overseas markets, with overseas sales exceeding 20,000 units last year, a year-on-year increase of 567%, and it is expected that at least 4 global models will go overseas this year.
At the bottom of the ranking of new forces, Xpeng Motors-W (09868hk）。In January 2024, Xpeng delivered a total of 8,250 new vehicles, a year-on-year increase of 58%, but a month-on-month decline of 58%.99%
Looking back on 2023, with the help of the G6 and G9 facelifts, Xpeng's sales will pick up month by month, especially in the fourth quarter, with monthly sales exceeding 20,000 units, and it will be resurrected with full blood. In the first month of 2024, it suffered a "black start", which somewhat surprised the market.
However, the good news is that Xpeng's pure electric MPV, the Xpeng X9, has started large-scale delivery, with a total of 2,478 units deliveredThe backlog of orders in January is tens of thousands, which will help Xpeng deliver in February. At present, Xpeng is stepping up to increase the production capacity of Xpeng X9 and accelerate the delivery of orders in hand.
According to the research report, it is expected that Xiaopeng will increase its efforts after the Spring Festival holiday to supplement the backlog of orders before the launch of new models in the second half of the year. Investors can keep an eye on the continuation of orders for the X9 and the upgrades of dealers, as well as whether exports will provide additional impetus to the group's sales after March.
To sum up, the new power car companies currently staying on the table have their own anxieties, and the pattern has changed in the fight and game of chasing me.
2024 has already been "opened".
In 2024, the curtain of the automobile industry has been opened, and the industry generally believes that the automotive industry will continue to be in fierce competition and serious involution in 2024.
On the first day of the 2024 New Year, Tesla took the lead in firing the "first shot of price reduction". In addition, other car companies such as Weilai, Ideal, and Nezha also quickly followed up, and the "* war" intensified.
The competition between the new EV brands is not only reflected in the first-class products, but also in the competition of product strength, technological innovation and service experience. In the past two years, new automakers have accelerated the pace of new car launches to increase product sales and promote brand development.
For example, the M9 is scheduled to be delivered on a large scale from February 26, 2024; The NIO ET9 has officially opened pre-orders, with deliveries scheduled to begin in the first quarter of 2025. Ideal MEGA will be released and delivered on March 1, 2024; Xpeng's pure electric MPV, the Xpeng X9, has also started large-scale delivery. In addition, Xiaomi Auto is ready to join the fight of new car-making forces.
Zhang Yongwei, vice chairman and secretary general of the China Electric Vehicle 100 Association, said in an interview that from the current competitive environmentThe automotive industry, especially the new energy vehicle industry, will have a more involuted development environment in 2024 and 2025.
It is foreseeable that in 2024, under the encirclement and suppression of various forces, the new energy vehicle market may be reshuffled.
Author: Bottle.