The Spring Festival program has officially begun! The publicity activities of the film "Hot and Hot" became more and more enthusiastic, and Jia Ling's story of efforts and struggles touched many audiences and aroused widespread attention and discussion. Many films have resorted to various means of promotion, simply to gain a favorable market position and hope to increase box office revenue. Among the many films, "Hot and Hot", directed and starred by Jia Ling, is undoubtedly the one that has attracted the most attention. From the moment she announced that she wanted **100 pounds, this movie became the most popular film during the Spring Festival.
Many netizens also wanted to go into the cinema to see Jia Ling's ** effect because of this attractive gimmick, and Jia Ling herself chose not to show up before the release to leave the audience with a sense of surprise and mystery.
Now, the news of Jia Ling's ** has spread rapidly on the Internet, attracting the attention and onlookers of a large number of netizens.
Judging from the ** that has been circulated on the Internet, Jia Ling has not only lost weight, but also shown significant strength. Her arms are muscular, and her abdomen has exercised her abdominal muscles, which has made netizens praise her for being amazing!
Judging from the picture adapted from the movie, this paragraph is likely to be a scene of Jia Ling appearing as a boxer. Compared with the original, although there is not much impact, Jia Ling's performance is really impressive.
However, for those who steal materials, some people in the industry have directly issued harsh criticism and malicious statements, and it is not clear who this is alluding to?
Judging from the pre-sale situation, during the Spring Festival in 2024, "Hot and Hot" and "Flying Life 2" are in fierce competition, while movies such as "Article 20" and "Mr. Red Carpet" are still being released. At present, the pre-sale amount of "Hot and Hot" has exceeded 100 million, and the sales momentum is very strong. Previously, the producer also released Jia Ling's **Hou** to attract more attention. The film's promotional strategy may need to be re-evaluated to avoid overstretching the suspense and causing the audience to lose patience. I'm not sure if it's because of a long unsolved mystery that led to the direct theft of the material.
Hot and Hot is based on the Japanese film "100 Yuan Love", which tells the story of an older young woman living in distress who uses boxing to find her identity and crave the approval of others. With Jia Ling's efforts, the movie "Hot and Hot" finally ushered in a warm response from the audience. In the original film, the heroine's weight was not excessive, and her main characteristics were decadence, scruffiness, and lack of attention to appearance. But in the Chinese version, her image has been re-choreographed. Jia Ling's heroine loses all her self-confidence due to decadence and weight gain, but she successfully reinvents herself by learning boxing, which is a very inspiring and heartwarming story. The adaptation of the film caused a lot of controversy at the beginning, but with the release of the trailer, the audience began to feel the unique charm brought by the heroine played by Jia Ling, and began to be more open to this novel idea. However, due to this adaptation, the film made a mistake in its early promotional strategy, leading to many doubts.
Many netizens feel that it is acceptable to use **100 pounds as a means of propaganda once or twice, but excessive ** is actually creating unnecessary anxiety. The core goal of the original film is to reinvent oneself and find identity. However, the adapted promotional strategy has completely shifted to low self-esteem due to excess weight, as well as wanting ** because of crush, which are considered by netizens to be overemphasizing appearance, thus losing the core spirit that the film wants to convey.
Perhaps for this reason, the filmmaking team quickly adjusted their promotional strategy and successfully salvaged the situation by adding words like "go for it," "be yourself," and "win once" in the trailer.
I want to reiterate once again that "Jia Ling's ** success" is indeed an excellent promotional highlight, but the real intention of the movie is much more than that. I hope that everyone will pay attention to the deep thinking and emotional experience that movies bring, and I hope that everyone will be able to show their better selves in the new year.
Entertainment at the forefront