In the past New Year's Day file, a "Annual Meeting Can't Stop!".With a bumper market performance at the box office and word of mouth, it subverted the "convention" of "Feng's Comedy" dominating the New Year file. In recent years, from traditional comedy movies, TV series, sketches, to variety shows, various performances ......In this creative and dynamic field, comedians continue to explore and innovate in terms of subject matter, narrative techniques, and forms of expression, so that the "young" comedy that breaks the tradition is staged.
Watching comedy movies, a generation has a generation's "laughing point".
"If You Are Honest, Do Not Disturb" is the "old IP" of comedy. In 2008, "If You Are Honest, Do Not Disturb" was released in the Chinese New Year and won the Chinese film box office champion that yearTwo years later, during the Chinese New Year, "If You Are the Truth, Do Not Disturb 2" achieved a high box office of 500 million yuan. And in this year's Chinese New Year file, "If You Are Honest Do Not Disturb 3" was "The Annual Meeting Can't Stop!"."Conquering the ring, it is surprising, but it is reasonable. Compared with the "old IP", the more "young" comedy movies bring the audience not only freshness, but also comedy characteristics that resonate with the times and reality.
Lunar New Year films are the "base camp" of domestic comedy classics, and the precedent that created the Chinese New Year file of domestic films is "Feng's Comedy" - on December 24, 1997, a "Party A and Party B" directed by Feng Xiaogang received a box office of 36 million yuan after its release, and the mainland had the concept of Chinese New Year files for the first time. Subsequently, 1998's "Never Seen or Scattered", "Endless Year", "Big Names", "No Thieves in the World" in the year of mobile phones, continued to consolidate the unshakable leading position of "Feng's comedy" in the Chinese New Year.
Just looking at "If You Are Honest Do Not Disturb 3", the setting of the sense of joy, the humorous lines, and the plot with hidden jokes are all the stable play of "Feng's comedy" in the comfort zone. Coupled with the use of "dopamine" color matching and the introduction of AI characters, it can be said that Feng Xiaogang is also trying his best to get close to the aesthetics of contemporary young people in order to make the audience laugh. But today, when the genre of comedy is becoming more and more rich and diverse, it is difficult for "poor-mouthed" comedy to make young audiences "enjoyable". Focusing on the pain points of the workplace as the core and closer to reality, "The Annual Meeting Can't Be Stopped!".is not the first breakthrough of emerging comedy films.
After "Feng's Comedy", excellent comedy films such as "Crazy Racing", "Mermaid", "Crazy Alien", "This Killer is Not Calm", "Hello, Li Huanying", "Detective Chinatown" and other excellent comedy films have emerged, "Embarrassment Series", "Crazy Series", "Happy Twist Series" and "Tang Detective Series" are well-known and loved by the public, and the integration of multiple forms of "Comedy + Fantasy", "Comedy + Costume" and "Comedy + Suspense" is becoming more and more abundant, showing the characteristics of different comedy works with the director's personal style.
In recent years, the audience's preference for comedy has clearly pointed to a more down-to-earth "realism". Taking the Happy Twist series as an example, from the best word-of-mouth "Charlotte's Troubles", to "The Iron Fist of Shame" and "The Richest Man in Xihong City", and then to "Hello Brother", "Li Mao Plays the Prince" and "Super Family" in recent years, it has suffered a "landslide". In contrast, the "Annual Meeting Can't Be Stopped!" of this Lunar New Year fileIt reflects the common phenomena and problems in the workplace, hits the pain points in the hearts of young people, and allows the audience to "look in the mirror" while "watching jokes", releasing emotions and pressure, and also responding to the observation of reality.
More about the "granularity" of comedy, are you aligned?
Aside from movies, how many possibilities can comedy have?From the original sitcoms represented by "Family with Children" and "Wulin Gaiden", to the popular comedy variety show in recent years, comedy is accelerating on multiple tracks such as TV dramas, variety shows, and dramas, and has gradually become the audience's choice to release fatigue and relax and relax.
I'm Xia Yu. "I'm Xia Xue. "I'm hail. In the childhood of the "post-90s", there will definitely be the existence of the sitcom "Family with Children". A sitcom is a form of comedy performance that first appeared as a radio broadcast and later evolved into a television series. In addition to "Family with Children", the successive appearances of sitcoms such as "I Love My Home", "Wulin Gaiden" and "Love Apartment" once set off a climax in the development of the industry.
Why do viewers like to watch it?"I used to read "Family with Children" as long as I had a holiday, and I watched it more than a dozen times, and I could memorize some lines, but I just didn't get tired of watching it. Dong Runcheng, who is about to turn 30 this year, recalled the holiday life of that year, and the first label he thought of was "Liu Xing's three sisters and brothers": "The stories they interpret are very close to our lives, so I will have a strong sense of resonance." In addition, the lines in the play are also very interesting, and I laughed out loud when I tried it. ”
The emergence of comedy variety shows has further expanded the radiation circle of comedy. "Let me introduce you, this is my 'next meal' artifact. Wang Qingqing opened the mobile phone **APP and clicked on the **comedy variety show "Annual Comedy Competition". While eating, I watched comedy variety shows, which became the life scene of many young people. Relying on the rapid development of the Internet platform, the comedies that used to be performed only in performance venues, television, and radio began to be disseminated on the Internet, such as "Tucao Conference", "Talk Show Conference", "Start Broadcasting!".Sitcom" and other comedy variety shows continue to broaden the boundaries of comedy performances, with innovative themes and down-to-earth "stalks", making comedy popular again.
Comedy is a festival, happiness is the truth, and I believe that the spring of comedy will get better and better. Wang Xiaohui, chief content officer of iQIYI, once commented on the future of the comedy industry. Nowadays, talk shows, comics, improvisation, sketches, short dramas and other forms of "new comedy" continue to emerge and flourish, with Deyun Club, Happy Twist, Xiaoguo Culture as the representative of the major comedy labels, Beijing Danliren, Shenyang Windy Day Comedy, AUV Comedy as the representative of the young label to break the circle, the industrial chain continues to improve, the spring of the comedy industry is coming.
Chengdu **Jinguan News Reporter Wang Ruyi Wu Yating **Filmmaker Editor-in-charge He Qitie.