Original Wang Yu.
Held a few days ago2024 National Radio and Television Work Conferenceon,**Cao Shumin, Deputy Minister of the Propaganda Department, Secretary of the Party Leadership Group and Director of the State Administration of Radio and TelevisionOn behalf of the Party Group of the General Administration, the key work of radio and television and online audiovisual in 2024 was arranged.
The meeting was based on clarifying the general tone of radio, television and online audiovisual work in 2024Eight key tasks have been deployed, from consolidating the source to innovation firstYou can clearly see the task book and roadmap for the work of the national radio and television system in 2024.
(a).The first important task is:Consolidate and strengthen mainstream thinking**。News and propaganda is the basic skill of radio and television and network audio-visual, and it is also one of the main businesses, and it is also the foundation of radio and television.
At the Propaganda, Ideological and Cultural Work Conference to be held in 2023,Clearly put forward the major requirements of "seven efforts"., which talks about toEfforts should be made to enhance the dissemination, guidance, influence and credibility of news。It was also at this meeting that he once again reaffirmed the important thesis that "propaganda, ideological, and cultural work is an extremely important work, which has a bearing on the party's future and destiny, on the country's long-term peace and stability, and on national cohesion and centripetal force."This is also the core essence of radio and television news propaganda work
Reflected in the level of radio and television and online audio-visual, consolidating and strengthening the mainstream ideology is not only the mission of the times, but also the inevitable requirement of promoting the main theme and spreading positive energy, and it is also the meaning of building a first-class news communication system. In one sentence,It is to form concentric circles online and offline, so that the positive energy is stronger, the main theme is higher, and the party's voice can be spread more openly, more widely, and more deeply.
In 2024, traditional radio and television will still face two major tasksThe first is to continue to create more high-quality news, especially at important nodes, through the creation of more news "blockbusters", highlight mainstream values, mainstream ** and mainstream culture;Second, we must continue to innovate communication methods and paths, gradually eliminate the "circle barriers" and "information cocoons", and constantly improve the attractiveness and appeal of mainstream ideas.
In 2024, radio and television and online audio-visual will be faced with:The 75th anniversary of the founding of the People's Republic of China, the 25th anniversary of Macao's return to the motherland, and the 90th anniversary of the Red Army's Long Marchand other important historical nodes;At the same time, in the face of the new situation, it is also necessary to strengthen economic propaganda and guidance, which can be described as an arduous task, which is also the responsibility of the State Administration of Radio, Film and TelevisionConsolidate and strengthen mainstream thinking**Work should be included in the first important task of the question.
SectionII. II. IIimportant workYesEnrich and optimize content offerings, the State Administration of Radio, Film and Television proposed to strengthen classification guidanceImprove the matrix of high-quality creations such as TV dramas, documentaries, cartoons, literary programs, and online micro-short dramas。It should be pointed out that in addition to traditional radio and television programs, the above-mentioned program categoriesWeb mini-dramas are includedOn the one hand, it shows that online micro-short dramas, as a program type that has developed rapidly in recent years, have become an important part of the creation of high-quality content for radio and television and online audio-visual products, and on the other hand, it also represents that the State Administration of Radio, Film and Television can keep pace with the times and actively promote more new forms of radio, television and online audio-visual to become the main force.
On this basis,The General Administration proposed that content creation should adhere to the "two combinations".This is a new measure based on the actual situation of the current radio and television program creation.
Among them,The combination of "grasping the work" and "grasping the environment"., to create a good creative production ecology, emphasizing the complementary relationship. "Grasping works" is to insist on grasping high-quality products and masterpieces to better meet the people's new expectations for a better audio-visual life"Grasping the environment" contains multiple information, not only to grasp the content creation environment, including the creation and broadcast environment in the whole chain, as well as policy support and promotion, but also to grasp the industry environment, including in-depth promotion of comprehensive governance in the field of entertainment, management of nesting doll fees, etc.
WhileThe combination of "grasping increment" and "grasping stock".This is a new judgment made in accordance with the new development situation. It is well understood that it is an important responsibility of radio and television and online audiovisual to continuously promote and create new high-quality content. The grasp of the stock,It is with the gradual deepening of the special management of TV "nesting doll" charges and complex operational problems, and important measures such as increasing the supply of high-quality free content, which are well received by the audience, and the State Administration has also promoted China Radio and Television and other units to open a "revisit the classics" area, and prepare to organize a "revisit the classics" channel, so that the stock content will shine again.
The third important task is:To be better and strongerThe General Administration proposed that it is necessary to increase efforts to promote the construction of new radio and television broadcasting, create a new mainstream of radio and television, promote the prosperity and development of network audio-visual, and strengthen the dissemination of the whole world.
It is the mission and historical mission of traditional radio and television to promote the main force of radio and television to fully advance into the main battlefield and create a new type of radio and television mainstream, which is not only the need for survival and development, but also the innovative exploration that must be carried out for the continuous development and even growth of traditional radio and television in the Internet era.
According to the development characteristics and reality of provinces, cities and counties, the national radio and television industry should not only do a good job of "shipbuilding and going to sea", strengthen the new radio and television client, its own platform, but also "borrow a ship to go to sea", and use the Internet business platform to strengthen the new radio and television accountIt is necessary not only to promote the integration and interoperability of traditional channel frequencies and new first-class platforms, the linkage of large and small screens, and the construction of a full-scale communication system, but also to integrate and aggregate to form a joint force for development, adhere to a game of chess across the country, give full play to the advantages of the system, and form an agglomeration effect and scale effect. This initiative is the biggest change in the General Administration in recent years in terms of integrating resources and expanding its voice.
II. II. IISectionFourimportant work rulesYesLeading the development of the industry with scientific and technological innovation。The General Administration proposed to accelerate the development of high-definition and ultra-high-definition television, accelerate the integration of cable television networks and the integrated development of 5G, accelerate the construction of new radio and television networks, and strengthen the supporting role of scientific and technological innovation in the whole field and the whole chain.
This work touched the author's knowledge blind spots, but relevant data show that at present, there are 1099 high-definition channels in the country, including 10 ultra-high-definition channels, and in 2025, the electric channels above the prefecture level will be fully high-definition. The State Administration supports qualified TV stations to open ultra-high-definition channels, enhance the supply of ultra-high-definition audio-visual content, expand ultra-high-definition application scenarios and service fields, and explore the construction of a complete business chain, operation model and good ecology, so as to provide a better audio-visual experience for the majority of audiences.
Regarding the acceleration of the integration of the national cable television network and the integrated development of radio and television 5G construction, up to now, the national radio and television 5G users have exceeded 17 million, and it is foreseeable that the General Administration will further accelerate the pace of network integration and realize the "national network" as soon as possible.
SectionFiveimportant workYesComprehensively improve the level of industry governance。The General Administration emphasized that it is necessary to deepen the management of TV "matryoshka" charges and complex operations, build a comprehensive governance system, and strengthen the systematic and comprehensive management of industry chaos.
In 2023, the General Administration and relevant departments will carry out the work of TV "matryoshka" charging and complex operation, and great results have been achieved, and the phenomenon of TV "matryoshka" charging has been significantly improvedAt the same time, by vigorously improving the user's experience of watching TV when turned on, the cable TV and IPTV are basically realized to watch live TV channels when they are turned on.
2024 is a critical year for the rectification work, not only to do a good job in consolidating the work, but also to continue to deepen the rectification, so that this political project and the people's project can be truly implemented, so that the people can truly realize that watching TV is simpler and more transparent.
At the same time, in order to maintain a good industry ecology, the General Administration will also carry out in-depth comprehensive management in the field of entertainment, resolutely rectify undesirable tendencies such as sky-high salaries, deformed aesthetics, vulgarity and kitsch, and resolutely investigate and deal with various violations such as illegal advertising.
SectionSixThe focus is:Actively deepen reformto further liberate and develop the productive forces of radio and television. Deepen the reform of radio and television stations, promote the improvement of the quality and efficiency of public services, and strengthen coordination at all levels and regions.
At present, from the macro level of the country, what is the top priority?The answer is to reactivate the market and make it more confident and dynamic。Reflected in radio and television and online audio-visual, in terms of policy formulation, it is necessary to closely link with the general trend of national development, and introduce more policies that can be conducive to market recovery and enhance the competitiveness of the industryAt the level of radio and television and online audio-visual, it actively participates in market competition by making full use of policies and according to its own reality, and continuously improves the momentum of survival and development under the agitation of the market.
In terms of promoting the quality and efficiency of public services, the most important thing is to do a good job of making up for shortcomings, innovate and implement key radio and television projects to benefit the people, and solidly promote smart radio and television services for the people.
(c).SectionSevenThe work isPromote safety and security in a systematic manner。The General Administration requires that the overall promotion of content, transmission, broadcasting, network, data, facilities and other types of security, improve the security system;Accelerate the construction of a national emergency broadcasting system;Focus on preventing and mitigating all kinds of risks.
This work was also discussed in yesterday's "Part 1 of a Series" and will not be repeated. In one sentence,The ultimate goal is to ensure that the security of radio, television and online audio-visual is transmitted to thousands of households in high quality, and to earnestly safeguard political, cultural, and ideological security.
Previously, some non-compliant live TV apps were rectified and cleaned up, and some illegal live broadcast apps were taken off the shelves, which sparked heated discussions and made the masses who did not know why have different opinions. In fact, these so-called free live TV software often have criminals who use the platform to spread illegal content, such as pornography and violence, and more serious illegal phenomena occur. Cyberspace is not a place outside the law, and it is the responsibility of all people and institutions to abide by laws and regulations, and to maintain the safety and health of the cyber environment.
The eighth important task is:Enhance international communication capacity。The General Administration stressed that it is necessary to serve the overall situation of diplomacy and enhance the pertinence, effectiveness and appeal of international communication.
In 2023, the CFDA will actively promote the construction of international communication platforms such as "Audiovisual China Global Broadcasting", "Belt and Road Program Interbroadcasting" and "TV Chinese Theater", and actively encourage and support the overseas development of key online audiovisual institutions, support and guide content creation and production and Sino-foreign cooperation and co-production, gather and promote more excellent audiovisual works with Chinese characteristics and in line with the interests of overseas audiences, continuously improve the ability to tell Chinese stories well, and continuously enhance the communication power and influence of Chinese civilization.
Including TV series"Mountains and Seas", "Three-Body Problem", and the cartoon "Invincible Deer Team".and other excellent radio and television works have been translated into multiple languages and disseminated overseasDouyin, Kuaishou, Tencent**, iQiyi, Mango TVand other online audio-visual platforms have also actively explored overseas markets and become an important force in spreading Chinese culture.
At present, various provinces have successively established international communication centers to actively create more high-quality radio and television programs rich in international discourse, such asJiangsu Provincial Radio and Television Station focuses on building the International Communication Center of Jiangsu ProvinceActively creatingThe international version of "Chinese Wisdom in China", the Sino-US co-production documentary "Looking at China along the Canal", the Sino-British co-production micro-documentary "Oriental Wisdom: The Story of Me and Traditional Chinese Medicine", and the Sino-Greek co-production documentary "When Socrates Met Confucius".and many other works, and will be distributed and broadcast on international mainstream platforms and new channels.
In 2024, China will usher in important nodes such as the 45th anniversary of the establishment of diplomatic relations between China and the United States, the 75th anniversary of the establishment of diplomatic relations between China and Russia, and the 60th anniversary of the establishment of diplomatic relations between China and France.
The General Administration emphasized that it is necessary to strengthen the party's innovative theoretical arming, take the promotion of the high-quality development of radio and television and online audio-visual as the theme, adhere to the "two, three, four" work positioning, anchor the three major work directions, and do a good job in the key work in 2024.