Recently, the Beijing News disclosed that the "treatment and saving people" of Lifujian Health Club has aroused widespread concern in the society.
According to reports, Lifujian's employees vigorously advertised a model that sold for as much as 130,000 yuan exerciser.
It is claimed that this miracle device can not only overcome common diseases such as high blood pressure, coronary heart disease, low back and leg pain, but also overcome incurable diseases such as ALS and diabetes, which even major hospitals are helpless.
This sounds like a fantasy, but it is convinced by many elderly people.
The price tag for this one is 1What kind of magic power is hidden in the magic machine of 30,000 yuan?
The Beijing News.
Interested people perused the manual of this workout machine and found that it is quite powerful, with a total of 8 modes.
Each emits radio waves of different intensity, which act on the body through the parts inside the device.
However, despite the fact sheet it is clearly stated that the instrument follows GB47061 and GB470610 Two home appliance safety standards, but do not mention any efficacy on ** diseases.
At first glance, this instrument seems very professional, but after going deeper, it is found that this "magic device", which is loved by the elderly, has not obtained a medical device registration certificate.
This shows that it is just an ordinary electronic product, and it does not even qualify as a health supplement.
In shopping**, just a click of the pulse meter, physiotherapy instrument and other keywords, countless similar products will jump on the screen.
These products, holding the medical device registration certificate, seem to be the embodiment of formality. But when you look closely, you will find that although they are similar in principle, the radio wave frequency and even some of the components are similar to Lifujian's products, ** they are very different.
Those regular products have reasonable prices, ranging from a few hundred to several thousand yuan, but Lifujian, a product without any qualifications, can be marked a staggering 13,000 yuan**, and it still attracts a large number of consumers.
The reason for this is really puzzling, and people can't help but want to dig deeper.
Since its birth in 2013, the brand has expanded rapidly across the country with more than 2,000 stores.
Many elderly people are convinced of the efficacy of its products, and they can not hesitate to sell the freshly harvested corn and spend 13,000 yuan to buy this legendary artifact.
Some netizens even asked for help on the Internet, "Who can pick up Lifujian, I'm about to be driven crazy by my mother."
It can be seen that Lifujian's marketing methods have indeed made many elderly people fall into it.
So, how did Li Fujian skillfully capture the hearts of the elderly?
In-depth analysis of its marketing strategy, you will find that Lifujian's routines are exactly the same as the "artifact" ** that has been common among middle-aged and elderly people in recent years, and its core is to start from emotion.
The founder, Lu Wanliang, developed the first machine to save his mother, and this touching story was told repeatedly at every training meeting.
Whenever a new customer steps into the store, the clerks will always tell them the story of the company and Lu Wanliang, so that customers can understand the origin of Li Fujian and the filial piety of the general manager.
In the long run, this electronic product has been named the reputation of filial piety.
In addition to the story of Lu Wanliang's mother, the staff of Li Fujian will also vigorously promote various miraculous treatment cases.
For example, someone spent 200,000 yuan to fail to ** ankylosing spondylitis, but it was actually ** by Li Fujian**; There are also uremia patients who have also regained their lives under the ** of Li Fujian.
These magical stories have made countless elderly people believe in Li Fujian.
What's more noteworthy is that Lifujian beautifies the behavior of pulling people to the store to experience "cure" into an act of accumulating virtue and doing good.
They tell customers that promoting Lifujian and bringing people to experience it is also an opportunity to accumulate virtue and do good.
In the eye-catching position of many Lifujian franchise stores, there is a blackboard with Fu Bang or Lei Feng Bang written on it.
Those customers who bring in newcomers to experience the exerciser can not only use more parts to experience the exerciser, but also be on the "lucky list" and be praised by the manager. Such a marketing strategy is undoubtedly breathtaking.
In addition, at the sales conference of multiple distributors of Lifujian.
The propagandists constantly emphasize that Lifujian is a partner in the aerospace industry and a special fitness equipment for astronauts, with excellent quality and remarkable results, which makes people trust.
However, according to the "Title Sponsorship Measures" on the official website of the China Aerospace Association, the title sponsor must be among the best in the industry and have good integrity, image and product technology content.
After the title, the company can use terms such as "partner of China's aerospace industry". From this point of view, it appears that Lifujian is involved in false propaganda.
On December 4, the China Aerospace Association responded to the Beijing News reporter that it had put forward a request to Lifujian Company to standardize publicity, and if false propaganda was involved, further measures would be taken.
Previously, Lifujian had also been reminded to standardize publicity, but due to the large number of stores, there may be a situation where the implementation is not in place.
Overall, Lifujian has defrauded many elderly people of their money through false advertising and marketing.
In recent years, the state has been cracking down on pension fraud, but Li Fujian is still unscrupulously carrying out precise "harvesting" of the elderly group, which is too cunning or not enough to crack down, which has to make people think deeply.
With the continuous prosperity of China's economy, the public's health awareness has gradually awakened, and the demand for health care consumption has shown a first-class growth. However, the health care consumer market is like a chaotic ocean, with chaos emerging one after another.
In order to meet the health needs of consumers, many health care product companies have sprung up and launched various types of health care products.
From traditional Chinese herbal health products to modern biotechnology health care products, from oral capsules and tablets to external massage equipment and physiotherapy equipment, there are many kinds of products.
However, the efficacy and quality of these health products are often difficult to guarantee, and there are even some false claims and frauds.
Among the many health supplements, bird's nest has become a highly sought-after star product.
It is reported that bird's nest is rich in collagen and minerals, which have certain effects on beauty and improving immunity.
However, the quality of bird's nest on the market is uneven, and some unscrupulous merchants use inferior materials or add chemicals in order to reduce costs, which seriously damages the health of consumers.
In order to regulate the market and protect the rights and interests of consumers, China has increased the supervision of the health care products market.
On the one hand, a series of laws and regulations have been introduced to strictly supervise the production, sales, and publicity of health care products, and severely crack down on false propaganda and fraud;
On the other hand, it has strengthened the education and guidance of consumers, popularized scientific knowledge, and improved consumers' ability to discern and protect their rights.
In addition, some industry associations and third-party institutions have also played an active role.
They check the quality of health care products by formulating industry standards, carrying out quality testing and certification, etc., and provide consumers with a reliable basis for purchasing.
At the same time, these institutions also help consumers understand the relevant knowledge of health care products and improve their self-protection ability by holding popular science lectures and carrying out consumer education and other activities.
With the joint efforts of the industry, the industry and society, the health care products market is gradually moving towards standardization and specialization.
Consumers have also become more rational and cautious when purchasing health supplements. They not only pay attention to the efficacy and quality of products, but also pay more attention to the reputation and service of enterprises.
In this context, those enterprises that really have strength, pay attention to quality and operate with integrity have gradually stood out and become the leaders in the industry.