Movies are the epitome of life, and the Spring Festival is the annual drama of the Chinese film market. During the Spring Festival in 2024, the Chinese film market ushered in a record high.
As of 13:50 on February 17, the total box office of the 2024 Spring Festival movies has reached100 million yuan, this astonishing number exceeds that of the 2021 Spring Festival stalls100 million yuan, setting a new record for the Spring Festival box office in the history of Chinese films. Such results reflect that the Spring Festival movie has entered the lives of the people, and its popularity is an inevitable trend.
During the Spring Festival in 2024, several movies performed outstandingly, driving the growth of the overall box office. Among them, movies such as "Hot and Hot", "Flying Life 2", "Bear Infested: Reversing Time and Space" and "Article 20" have all exceeded 1 billion yuan at the box office.
These films are diverse in genre, ranging from comedies to films that focus on the fate of real society and individuals, satisfying the needs of different audience groups. In particular, "Hot and Hot" earned about 26 at the box office6.2 billion yuan, becoming the leader of the Spring Festival stalls.
However, behind this gratifying result, there are also some movies that chose to withdraw during the Spring Festival. For example, ".Mr. Red Carpetand ".Let's shake the sun togetherand other films announced their withdrawal from the Spring Festival file and chose to postpone their release. This phenomenon has sparked a discussion about the fierce competition in the film market, as well as a reflection on the quality and market positioning of films.
The 2024 Spring Festival stalls show that the proportion of female viewers has increased, the market sinking trend has increased, and the phenomenon of family movie-watching is obvious. The proportion of female viewers in the first 6 days of the Spring Festival reached 631%, up in the last four years. This year, the box office share of third- and fourth-tier cities has exceeded 54%, up from 50% last year.
At the same time, the proportion of viewers over 30 years old exceeded 38% for the first time, and the proportion of people with three or more people watching movies reached 24% for the first time, showing the growth of the number of family audiences.
This trend shows that the Chinese film market is undergoing a major change in the audience structure. The increase in female audiences and family audiences has put forward new requirements for the selection of film themes and content. Filmmakers need to pay more attention to the needs of female audiences and make more family-friendly films to meet the changes in the market.
Although the overall performance of the market is positive, there are also views that there is a certain bubble in the Spring Festival film market. Some movies have a poor reputation despite being high at the box office, which has raised concerns among viewers about the quality of the films. Therefore, the film production team should not only pursue box office results, but also pay attention to the artistry and ideology of the film, so as to improve the overall quality of the film.
In short, the high box office of the Chinese film market during the Spring Festival in 2024 not only reflects the prosperity of Chinese films, but also shows the diversity of the film market and the diversification of audience tastes. High-quality film content and accurate grasp of market trends are the key to the continued popularity of the film market in the future. Filmmakers should be guided by the needs of the audience's life, create more high-quality film works, and promote the sustainable development of the Chinese film market.