In order to attract audiences to the cinema to buy tickets to watch the movie, a series of measures will be taken before the release of the movie.
A variety of means will be used to promote the marketing of the film.
This is a fairly common practice.
The direction of the film's promotion is very critical and must be accurately grasped.
In a movie, there are usually many fascinating subplots and supporting characters, in addition to the main line and the main character.
Just like the plot of the movie "All or Nothing" in 2023.
When preventing fraudulent activities, in addition to focusing on the main direction of combating fraud, we should also not ignore the methods of fraud and the way gangs commit crimes.
All or Nothing's pre-publicity can quickly attract attention.
Jin Chen's beautiful dealer and the sinister and vicious fraud boss Wang Chuanjun have become the focus.
Jin Chen dealt his cards, while Wang Chuanjun prayed to the gods.
All or Nothing" soared in popularity due to two classic famous scenes.
It attracted a large number of people to the cinema to watch.
This is one of the most successful performances in film promotion and marketing in 2023.
However, how many movies can catch up with such an opportunity, like "All or Nothing", which took advantage of the right time and place?
The promotion and marketing of movies usually requires constantly trying various angles and methods in order to find the attention that can attract the audience.
The "life" and "death" of a movie can even directly depend on the correct direction of publicity and marketing.
During the Spring Festival this year, two such movies happened to be released.
This cruel law was proved to the audience.
Hot and Hot is a movie directed by director Jia Ling.
There is also the movie "Article 20" directed by Zhang Yimou.
Before watching the movie, the public's impression of these two movies is worth savoring.
Jia Ling's movie "Hot and Hot" involves elements of sports boxing.
According to the news of Jia Ling** fitness, many people are convinced that the movie will witness Jia Ling's surprise transformation from fat to thin.
One aspect of the audience's attraction is one of the characteristics of "Hot and Hot".
Zhang Yimou's film "Article 20" paid special attention to publicity before its release.
Zhao Liying plays the deaf-mute mother, what a wonderful performance her performance is.
Zhao Liying's silent acting skills shocked many people, and they praised her for becoming a leader among the post-85 Hua Dan.
Article 20 deeply left the audience with a bitter family movie about a deaf and mute mother looking for her missing daughter.
However, in fact, the protagonists of "Article 20" are none other than Ma Li and Lei Jiayin.
It is not a bitter family movie that revolves around a deaf-mute mother looking for her daughter.
A real-life comedy movie, not something else.
Yes, it's a comedy movie.
Although the deaf-mute mother played by Zhao Liying has tragic scenes in it, she does not have much appearance time.
The plot is both hilarious and touching, and mainly revolves around the protagonists played by Ma Li and Lei Jiayin.
This fact may be unbelievable to many people, and some people are unaware.
Article 20 was therefore excluded from their viewing lists by some viewers very early.
Everyone thinks that this is a movie full of pathos and bitterness.
Most audiences go to the cinema in the hope of seeing some pleasant and relaxing content during the Spring Festival.
Therefore, Article 20 is completely wrong in the direction of publicity.
It's almost like "reverse propaganda".
The film quietly attracted a lot of viewers.
This also led to the unsmooth departure of Article 20.
could have competed with "Hot and Hot" and "Flying Life 2" on the same stage.
Jia Ling was sent to represent "Hot and Hot", and Shen Teng was sent to represent "Flying Life 2".
Ma Lilei's good news appears in Article 20.
The Spring Festival cake was directly seized by three movies.
The results of Article 20 are outrageous.
"Hot and Hot" and "Flying Life 2" opened a huge gap on the first day of release.
"Hot and Spicy" and "Flying Spur 2" have won 1 billion box office successively, and won the three-day Spring Festival war.
It can even be described as bleak at the box office of Article 20.
"Bear Infested" has not even been surpassed, and the box office is only 47.7 billion.
Luckily, however, many moviegoers spontaneously promoted the film.
thinks that "Article 20" is definitely worth watching, it is not a movie full of bitterness as most netizens understand.
The Spring Festival war has only entered its third day, and Article 20 is urgently establishing a good image for itself.
We are expected to change the audience's perception of the film, moving away from the stereotype that it is seen as a bitter film, while attracting more audiences and boosting the box office.