The report is "Special Report on the Home Furnishing Industry: Overseas Warehouse Model Leading, Brand Cross-border Trend", the report has a total of 27 pages, for more important content and core views, please refer to the original report, and there is a full version at the end of the article to obtain the full version.
This report focuses on the overseas warehouse model of the home furnishing industry, its rise in the context of cross-border e-commerce and its impact on market trends. The report provides a detailed analysis of the industrial logic of the rise of the overseas warehouse model, including marginal changes in supply and demand, category management differentiation and other factors. At the same time, the report also delves into the background of the cross-border wave of the home furnishing industry, as well as the winners and losers of the competition, providing a professional and valuable reference for relevant enterprises and investors.
First, the rise of the overseas warehouse model
The report points out that the rise of the overseas warehouse model is an industrial trend driven by multiple factors such as marginal changes in supply and demand, and differentiation of category management. On the demand side, large-scale household products are highly sensitive to logistics**, and the use of FBM model can bring a 10% profit margin advantage compared with the FBA model. On the supply side, the operation of large-scale household products is difficult, and turnover efficiency and operating costs have become important factors for the platform to favor small and medium-sized items. Therefore, the rise of the three-party overseas warehouse has become an inevitable trend in the development of the industry.
Second, the background of the cross-border wave of the home furnishing industry
The report analyzes the background of the cross-border wave in the home furnishing industry, mainly including factors such as the vast market space in the United States, the high level of consumer education, the strong purchasing power of the downstream and the relatively benign competitive landscape. In addition, the decentralization of the light industry manufacturing industry also provides new opportunities for Chinese home furnishing companies to go overseas.
Third, the industrial logic of overseas warehouse application
From the perspective of regional resource endowment and platform strategic selection, the report delves into the industrial logic of overseas warehouse applications. The dense distribution of the population along the east and west coasts of the United States makes it possible to operate an efficient warehouse distribution model, and the layout of e-commerce giant Amazon also provides strong support for the development of overseas warehouse models.
Fourth, the winner of the competition
The report points out that scale, cost and local service capabilities are the key to cross-border e-commerce competition in the home furnishing industry. The profit model of obtaining core profits through the difference in the price difference of the last mile delivery fee determines the important role of scale effect on the cost side and the customer acquisition side, and the enterprises that enter the market first have obvious advantages. Localization services have become one of the most concerned needs of sellers, which is conducive to enterprises to work hard in specific fields, and third-party sellers who have accumulated industry knowledge and consumer insights are more likely to gain competitive advantages.
Due to space limitations, only part of the report will be displayed, so please pay attention to the Wildlife Research Society and obtain the full report.
Disclaimer: This platform only does the collection and sharing of content, the copyright of the report belongs to the original writing and publishing agency, collected and sorted by the Wild Research Society, if it involves infringement, please contact us to delete; If you have any doubts about the content of the report, please contact the author or publisher.