On 12 January 2024, Luk Fook Group announced that it has completed the acquisition of HK Resources Holdings *** HK Resources (stock code: 02882), the parent company of Gold Supreme JewelleryHK) acquisition of shares held by substantial shareholders. After negotiation and the signing of additional agreements, Luk Fook Group finally completed the acquisition of a total of 50 million for approximately HK$100 million43% of HKR's shares, together with the shares held by persons acting in concert with HKR, hold a total of 5134%。In the future, Gold Supreme Jewellery and its parent company will become members of the Lukfook Group. Mr. Wong Ho Lung was appointed as the Chairman, Executive Director and Chief Executive Officer of HK Resources, Ms. Cheung Ah Ling was appointed as Executive Director and Chief Operating Officer of HK Resources, Ms. Wong Hau Yeung and Dr. Chan So Kuen were appointed Executive Directors of HK Resources, Ms. Yeung Po Ling, an actress from Hong Kong, China, and Mr. Sze Yeung Yee Kuen, Mr. Chan Lai Man, Dr. Lam Kee Wai and Dr. Chow Koon Ho Ho were appointed as Non-Executive Directors of HK Resources, and Mr. Chan Cheuk Him was appointed as the Group Chief Financial Officer.
Founded in 2003, since the opening of the first image store in Hong Kong, China, the brand is mainly engaged in the design, research and development, and sales of precious jewelry and diamonds, pure gold jewelry and corporate gifts named after the gold supreme brand. The Group has established a retail network in Chinese mainland and Hong Kong, China, and currently has nearly 300 franchised stores, and its brand image is deeply recognized and affirmed. With its unique product charm and 3DG exclusive service, it has won the favor of mass consumers and celebrities. Since 2019, Mr. Xu Kai, a popular actor, has become the spokesperson of the Golden Supreme Jewelry brand, which is closer to the young and high-end consumer groups, highlighting the fashionable and confident brand image and making the brand more dynamic.
In 2023, the Golden Supreme Jewelry Brand will usher in its 20th anniversary and start a new upgrade with the brand positioning of "Golden Life Dazzling". For a long time, Gold Supreme Jewelry has won wide recognition in the industry and deep love of many consumers with its rich product series, unique design creativity and 3DG exclusive service service concept. Now, Gold Supreme Jewellery has joined the Luk Fook Group family, which is a significant step that signifies that Golden Supreme Jewellery will demonstrate its brand potential with more adequate support and resources. In the future, Gold Supreme Jewelry will adhere to the pace of innovation, continue to upgrade in product packaging, creative design, membership services and other aspects, and is committed to building a fashion brand, continuing to expand the scale of brand retail network coverage, further enhancing brand value and influence, better meeting consumers' pursuit of high-quality products and services, and creating more brilliant achievements together.
Move forward calmly, become a light of its own, and glow a new force of determination in the precipitation.