Peninsula reporter Liu Xuelian.
From the end of March to the beginning of April 2024, the 20th Shazikou Mackerel Festival in Qingdao 2024 will kick off. The reporter learned from the Shazikou Sub-district Office on February 29 that from now until March 15, 2024, the street will openly solicit the IP image of the Shazikou Bayu Festival from the public, and the best concept innovation award will receive a bonus of 20,000 yuan.
The year 2024 marks the 30th anniversary of the establishment of Laoshan District in Qingdao, and after 30 years of hard work, the economic and social undertakings of the district have made great progress. Especially on the journey of comprehensive rural revitalization, Laoshan District has cultivated a large number of characteristic industrial festivals relying on the unique marine, cultural tourism and folk resources, and the Shazikou Mackerel Festival, which has gone through 20 years of history, is one of the beautiful business cards.
From the end of March to the beginning of April 2024, the 20th Shazikou Mackerel Festival in Qingdao 2024 will kick off. In order to develop the rural characteristic industries in Laoshan District, effectively and effectively promote the comprehensive revitalization of the countryside, promote the high-quality development of the cultural and tourism industry, better display the cultural connotation of the Shazikou Mackerel Festival, further enhance the cultural influence and communication power of the Shazikou Mackerel Festival, and promote the revitalization and development of the characteristic industries in the Shazikou region, the street openly solicits the IP image of the Shazikou Mackerel Festival from the society, and invites all sectors of society to actively participate. The details are as follows:
Instructions for solicitation (1) Organizational structure:
Shazikou Sub-district Office, Laoshan District, Qingdao City.
2) Solicitation object:
Units and individuals engaged in cultural and creative planning, design, and production in the whole society.
3) Timing:
Solicitation period: from now until March 15, 2024.
Voting period: March 15 to March 22, 2024.
Results will be announced from the end of March to the beginning of April 2024.
4) Solicitation content and requirements:
1.The design works should closely follow the theme of "Bayu Etiquette and Inheritance of Filial Piety", fully demonstrate the cultural heritage of the Shazikou Mackerel Festival, highlight the regional cultural characteristics of Shazikou Street, the place where the event is held, and have distinctive creativity, unique ideas, rich connotations, a sense of the times, and a high level of artistic appeal and visual impact.
2.The design works should be suitable for the dissemination and reproduction of graphic, three-dimensional and electronic media, and should be considered for production and application in various carriers and environments, such as: large and small posters, urban and rural building walls, commemorative covers, albums, stationery, business cards, work cards, postcards, etc., and facilitate printing and making three-dimensional displays such as gifts and models (not limited to ceramics). There is no restriction on the material and form of expression of the work.
3.The design work should include color version and black and white version of the design artwork, the design of the work is drawn on a white background in A4 format, and the design size: 120mm 120mm. The works are not limited to graphic design drafts, and can be attached to three-dimensional modeling. Applicants are required to provide an electronic file for output, stored in JPG or TIF format, with a resolution of at least 300 dpi. Participants should pay attention to save the PSD or vector format file, and after the work is shortlisted, the PSD or vector format file (AI or CDR file) of the work must be submitted, and the logo should not add watermarks and other content that affects the visual effect, otherwise the manuscript will be invalid.
4.The design must be original and must not be plagiarized. At the same time, designs that resemble other IP images should be avoided. Entries must clarify the design content, the meaning of the name, the design ideas, concepts, ideas, etc., and the description content must be complete and logical.
5) Review process:
Preliminary screening: After the end of the public solicitation, the expert jury will conduct a preliminary selection of the submitted works and produce the shortlisted works.
Public Online Commentary: Online voting.
Final evaluation: The expert jury will comprehensively select each award based on the results of the online evaluation and voting.
Announcement of the list: The organizer will announce the final list of winners of the IP image at the opening ceremony of the Shazikou Mackerel Festival, and release it on the official mainstream**.
6) Awards:
Best Concept Innovation Award 20,000 yuan bonus and honorary certificate.
The most popular award for netizens is 2,000 yuan and a certificate of honor.
Best Art Design Award 1000 yuan bonus, honorary certificate.
Note: If the entries do not meet the award criteria, the above awards may be vacant. ）
7) Submission methods and channels:
The registration information form (word version), the letter of commitment (handwritten signature pdf version) and the design work are packaged and compressed and sent to the mailbox: szkjdly@163com；Please indicate in the title of the email "Shazikou Backerel Festival IP Image Works Collection + Name + **
Contact: Yang Chengcheng Contact**: 15054298576
Contact: Li Mingshun Contact**: 15969811958
Appendix 1: Shazikou Backerel Festival IP Image Solicitation Contest Registration Information Form.
Appendix 2: Letter of commitment for the Shazikou Mackerel Festival IP image solicitation activity.
8) Definition of Copyright:
1.Definition of originality. The submitted works must be original, have not won awards in other solicitation activities or have been published on **, and have complete intellectual property rights. All entries will not be returned, and creators are requested to keep their own manuscripts.
2.Definition of ownership. The intellectual property rights, ownership, modification rights and interpretation rights of the award-winning works belong to the organizer of this event. Winning individuals may not use or transfer to third parties on their own. After the results of the solicitation and selection are announced, the works that are not shortlisted can be processed by themselves.
3.Confidentiality definition. Applicants shall be obliged to keep confidential the materials and information related to the works submitted for participation in this event during the call for works, and shall not disclose the above materials or information to any third party.
9) Precautions:
1.The submitted works must be unpublished original works, and plagiarism of others' works is strictly prohibited, otherwise the legal responsibility arising from this will be borne by the author. All the manuscripts participating in the activity will be retained by the creators.
2.The work must be truthfully and completely filled in with the relevant registration information and the "Application Commitment", and sent with the work, otherwise it will be treated as an invalid work; Watermarks such as "sample" are not allowed in the work.
3.The ownership and copyright of the award-winning works belong to the organizer. The organizer does not assume any responsibility for intellectual property rights.
4.If a manuscript is submitted more than once, the last submitted work will be adopted; If there is any similarity or similarity in the works submitted by different authors, the organizer will evaluate them in conjunction with the creative manuscripts.
5.Applicants are responsible for all related expenses incurred in the process of participating in the competition, and the individual income tax of the winners' bonuses is at their own expense.
6.The organizer reserves the right of final interpretation of this event.
7.Contributors to this campaign are deemed to have endorsed the above statement.
Shazikou Mackerel Festival IP Image Solicitation Contest Registration Information Form
Note: The author is requested to carefully fill in the registration information form and the letter of commitment, and sign it in the corresponding position of the letter of commitment, and submit it together with the work.