The former ** Trump in the United States recently appeared at the Philadelphia Shoe Show in Pennsylvania, incarnated as a "goods expert", promoting his own brand of sports shoes of the same name, and instantly rushed to the "hot search".
When Trump was on stage, cheers and boos erupted in the exhibition hall. He was selling the so-called "Never Give Up High-Top Sneakers," which were golden-colored, emblazoned with elements of the U.S. Stars and Stripes, and a capital "T" for Trump. The shoe is priced at $399 and is limited to 1,000 pairs. Trump is confident: The shoe will be a big seller.
Trump is running again for the U.S. and leading the Republican primary, and has also led the incumbent**, Democrat Joe Biden, in some recent mock matchups. At a time when the election campaign is heating up, Trump's high-profile shoe sales are none other than the following reasons:
One is to divert attention. The day before his appearance at the Philadelphia Shoe Show, Trump received a "sky-high" fine from New York State. The state judge ruled that Trump had to pay about 3He was fined $5.5 billion and was also barred from working as a manager in any business in New York State for three years. Trump is not convinced and wants to appeal.
This should have been the headline news in the United States last weekend, and many mainstream TV stations planned special reports for interpretation and analysis, but they didn't want to be robbed of "traffic" by "Trump selling shoes". Major ** rushed to report this "new thing", and social ** was hot.
Those who know Trump know that he has always paid attention to weekend news topics, and obviously does not want negative entries such as "Trump was fined" to "dominate the list", so he wants to create a more topical gimmick to divert attention. Vanessa Friedman, chief fashion critic at The New York Times, wrote in the article: "It's easy to get caught up in the absurdity of this thing — a former **, actually selling sneakers!
The second is to compete for voters. Polls show that Trump has a solid position within the Republican Party, and the only primary challenger for the party is Nikki Haley, the former permanent representative of the United States to the United Nations. American election experts believe that it seems only a matter of time before Trump becomes the Republican candidate again, but if he wants to defeat his old rival Biden and return to the White House, Trump needs to expand his camp and attract more votes from different groups.
Sneaker culture is prevalent in the United States, and many young people and African Americans "love shoes like life", and these two groups are crucial to Biden's re-election. In order to reach more voters, especially young people, Biden recently opened a TikTok account and posted a Q&A**.
Friedman said that trying to break into the "shoe circle" may also be Trump's response to Biden's opening of a TikTok account to courtship young voters. The Associated Press article pointed out that the Trump team hopes that Trump can win over more young and minority voters, especially African-American men. The Biden team ridiculed Trump's sneakers as nothing more than a "pirated copy" of designer sneakers.
Third, it can "absorb gold". In addition to hundreds of millions of dollars in fines for fraud in New York State, Trump was also fined $83.3 million in a civil** and defamation case, and with interest and attorneys' fees, Trump's "legal liabilities" are estimated to have accumulated to more than $500 million.
According to the American business magazine Forbes, Trump's net worth is estimated at around $2.6 billion. According to a written testimony from Mr. Trump, he had about $400 million in cash. That is, Trump can afford to pay these fines, but not enough cash. Selling shoes can help him get more cash and relieve some of his financial stress. While 1,000 pairs of "Never Give Up High-Top Sneakers" add up to less than $400,000, at least it's an open-source income. This is not the first time that Trump has "stood up" for his merchandise, after he heavily promoted digital trading cards designed in his image on social media.
The United States has always been chaotic. As this year's election campaign continues, there may be more "strange things" in the United States and society. When the time comes, maybe "Trump sells shoes" will not be anything.
**: Xinhua News Agency
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