The global smartphone market will change in 2023, and the list of various best-selling models has been announced one after another. Recently, Canalys authoritatively released the TOP10 report on annual smartphone shipments, revealing the supremacy of Apple and Samsung in the high-end market. Among them, the iPhone 14 Pro Max is the world's best-selling mobile phone with an impressive 34 million units shipped. followed by the iPhone 15 Pro Max, also from Apple's camp, with 33 million units shipped, firmly in second place; The iPhone 14 and iPhone 14 Pro are neck and neck, with 29 million units shipped each, ranking first.
III. Fourth. 
It's worth noting that the Apple family took all the spots in the top five, with the iPhone 13 coming in fifth with 23 million units shipped. Samsung's Galaxy A series also performed well, with the Galaxy A14 4G and A54 5G occupying sixth and eighth positions respectively, followed by the Galaxy A14 5G, iPhone 15 Pro, iPhone 15 and iPhone 15.
Combined with the whole list, Apple made the list with 7 products, showing its super competitiveness and resilience in the high-end market. However, in this list, the Plus version of the iPhone is unfortunately absent, suggesting that the sales popularity of this version of the device is not comparable to that of other versions, which has led to speculation about the strategic adjustment of the iPhone series in the future.
At the same time, IDC's latest research report shows that although the total global smartphone shipments in 2023 will be 11700 million units, a year-on-year decrease of 32%, but strong in the second half of the year**, achieved 85% growth, shipments reached 326.1 billion units, exceeding the expected growth.
In terms of brand competition, Apple's annual smartphone shipments topped the list, totaling 234.6 billion units, and the market share increased to 201%, up 37%。Although Samsung ranked second, the shipment volume was 226.6 billion units, with a market share of 194%, but compared with 2022, the decline is significant, with a decrease of 136%。
Xiaomi starts with 1The shipment volume of 45.9 billion units remained in the third position in the world, and the market share remained stable at 125%, but a slight decrease compared to 2022 shipments (-4.).7%）。OPPO ranked fourth, with annual shipments of 103.1 billion units, accounting for 88%, down 99%。Transsion has sprung up, with annual shipments soaring by 308% to 0With 94.9 billion units, it ranked fifth in the world and increased its market share to 81%。
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