On the eighth day of the Spring Festival in 2024, I bought a BYD Qin PlusEV Champion Edition in full, and I haven't picked up the car yet, so I am ready to pick up the car on the day of the Lantern Festival. As a result, I saw the news of BYD Qin's price cut, and then other major car companies officially announced price cuts.
Before I recovered from the festive atmosphere of the Spring Festival, I was caught off guard by this sudden wave of price cuts. Who else is experiencing this mood?
When you suddenly find that the brand of the vehicle you bought has been lowered, this is undoubtedly a very bad thing. In this case, I wonder if the brand can provide some form of compensation or gift package to balance the psychological gap.
The reasons behind car price cuts are complex and varied, whether they are to cope with market competition, clear inventory, or to cater to the upcoming peak consumption season. As a consumer, I understand this, but for BYD and other car companies, should we consider maintaining consumer emotions while reducing prices?
As a consumer, it is recommended that car companies consider providing consumers with some additional services or gift packages to express their gratitude for their brand support. This not only helps alleviate consumer dissatisfaction, but also strengthens brand loyalty and accumulates word-of-mouth capital for future market competition. After all, in this era of increasingly prominent consumer sovereignty, maintaining consumers' emotional identity is often more important than simple warfare.