Mobile phonesThe market is fiercely competitive, and high-end machines have always been the focus of competition among major brands. XiaomiAs the king of cost performance, it has always been at the high endRoutesCrawling and rolling. Recently,XiaomiLaunched folding screen flagshipMobile phonesmixfold2The price reduction strategy was adjusted, and the market was shocked by the magnitude of the drop. Before discussing whether it's worth starting, let's first dissect the reasons and effects behind this price cut.
XiaomiThe development of the high-end machine market has always attracted much attention, and the problem of ** problem and brand attribute problem has been a challenge for it. High-end machines do not have to be the best, brand image is the key. XiaomiIt has always been known for its cost performance, but sometimes this has become a shortcoming, especially when entering the high-end market, more is neededBrand premiumAbility. For consumers, high-end machines should have high-end compulsion, not just the pursuit of cost performance. mixfold2AsXiaomiThe challenge of trying to enter the high-end market should not be underestimated.
Expansion: Brand image plays a vital role in the high-end market, oneMobile phonesOf course, it is important, but consumers pay more attention to whether the brand they buy has the corresponding premium ability. XiaomiWe have been constantly adjusting our positioning, and strive to find a suitable position in the high-end market. AlthoughXiaomiThe cost-effective advantage is deeply rooted in the hearts of the people, but it may become a burden in the high-end market, because the purchase of high-end machines needs to consider the reputation and image of the brand. ForXiaomiThe challenge isn't just to come up with a cost-effective oneMobile phones, but also to build a brand image that can gain a firm foothold in the high-end market.
Xiaomimixfold2AsXiaomiThe high-end flagship of the folding screenMobile phones, has always been talked about. However, due toXiaomiThe market share in the high-end is small, resulting in sales volume is not optimistic. In order to improve the competitiveness of the product, finallyXiaomiA markdown strategy was chosen. 12gb256The GB version of ** has dropped from the original 8999 yuan to 5652 yuan, which is a jaw-dropping drop. Such a "half-price" liquidation strategy makes:mixfold2In one fell swoop, it has become the most cost-effective folding screen on the marketMobile phonesOne.
Expanding:mixfold2The price reduction has attracted widespread attention in the market, not only changing the rest of the marketMobile phonesThe first pattern also makes consumers interested in folding screensMobile phonesThere is a new understanding. This kind of big move price reduction strategy will undoubtedly beXiaomiCompete for more voice in the high-end market. Although the price reduction may have a certain negative impact on the brand, from another point of view, it is alsoXiaomiIt is an attempt to adjust and promote the brand.
Xiaomimixfold2It's not just about price reductions, it's also quite commendable in terms of performance and configuration. The deploymentQualcommThe Snapdragon 8 processor, although not the most advanced processor, is still able to meet the daily use needs of the vast majority of users. The 4500 mAh battery with 67W fast charging technology is relatively small in terms of battery capacity, but it can be guaranteedMobile phones's battery life. All in all,mixfold2In terms of performance and configuration, it does not leave consumers with too many regrets.
Expanding:mixfold2The performance is remarkable, although not as good as the latest generation flagshipsMobile phonesIt's comparable, but still performs well in everyday use. The processor has stable performance and can run a wide range of applications and games with ease. In addition, the 4500 mAh battery is in the high end thoughMobile phonesIt is not outstanding, but with fast charging technology, it can still meet the daily needs of most users. mixfold2The core configuration can be described as a flagship level, so that consumers can still enjoy the top after the price reductionTechnologyExperience.
mixfold2The price reduction strategy undoubtedly brings more choices to consumers, so that more people can experience the folding screenMobile phonesThe charm. Whether or not it is worth buying for consumers depends on the individual's needs and budget. If you are a user who is looking for value for money,mixfold2The "half-price" clearance** is undoubtedly a good choice; If you pay more attention to brand image and high-end experience, you may have higher requirements for its performance and configuration. Anyway,Xiaomimixfold2The price reduction move will undoubtedly give the high-endMobile phonesThe market has brought a clear impact, and it has also brought more possibilities for consumers to buy machines. As mentioned in the introduction, the high-end machine market is highly competitiveXiaomiThe "compromise" move may be just a move in this market landscape, and the plot continues, so let's wait and see.