The weather during this period can be described by songs adapted by netizens, "The first cold wave in 2024 will be more violent than last year". In the past week, the temperature in many places across the country has been cliff-like**, and the temperature has abounded from more than 10**.
According to the meteorological department, on January 23, the minimum or average temperature in southern regions such as Guizhou, Hunan, and Jiangxi was about 5 times lower than that of the same period in history. In some parts of these provinces, temperatures have dropped by about 7 compared to the same period in history.
If you look at the 0 temperature line of the country, it has been pushed by the cold wave to invade the south, approaching Kunming and Guangzhou. In most parts of the country, except for Chengdu and Chongqing in the Sichuan Basin, the temperature is below 0.
Relatively speaking, for this wave of cooling perception, southern netizens are stronger than northern netizens, the winter in the north is below zero anyway, and it is freezing when you go out, and northern netizens are also used to it. But in the south, the temperature is generally a few degrees above zero in winter, and it suddenly drops below zero, and the perception is very violent.
For example, on social platforms, a large number of southern netizens can't sit still. In Shanghai, a young lady ordered coffee to the wrong address on the first day, but the next day she went to pick it up and found that the ice had melted.
And next door Hangzhou, Qiantang River and West Lake are frozen, a young lady is particularly unlucky, after work found that the windshield of the battery car was gone, riding home hands are frozen, overnight to buy a piece on the Internet.
There is also Chengdu, a few days ago the urban area was suddenly snowing, because there was no pile-up, people went to the surrounding Qingcheng Mountain, Longquan Mountain to see the snow and play in the snow, there was actually a business of selling snow in the local area, 5 yuan a small pot, 10 yuan a bucket, snowman 20 yuan a piece. was ridiculed by netizens that the person who does this business has a very clear product positioning.
Farther south, in Guangzhou, people wearing short-sleeved shorts on the streets after the cooler months are gone, and flip-flops are gone. Even the orangutans in the zoo know to keep warm with a blanket.
Including on platforms such as Jingdong Vipshop, there has also been a warm consumption boom recently. For example, after the launch of the Vipshop New Year Festival this year, in addition to the sales of snack gift bags, health care and nutrition products, all kinds of thermal clothing have also been sold out, men's, women's and children's down jackets have increased by 3 digits, and the sales of thermal underwear have increased by 3 times.
Moreover, judging from the order data released by the platform, the growth rate of orders from consumers in the south generally exceeds that in the north, indicating that the perception of cooling by southern netizens is more intense, and everyone's preparation for cold protection is not as adequate as in the north. It is estimated that during this period of the year, the temperature is not high, and everyone still has to do a good job of cold protection, and the body is the biggest capital for work and life.