[Global Network Science and Technology Comprehensive Report].On February 27, it was reported that the "2023 Research Report on the Development of China's Online Literature" (hereinafter referred to as the "Report") released by the Institute of Literature of the Chinese Academy of Social Sciences showed that the number of online literature users reached 53.7 billion, the online literature industry ushered in a market of 300 billion yuan, and at the same time, high-quality, accelerated IP transformation, and deepening globalization have become the three core trends of the development of the online literature industry in 2023.
The report points out that the growth momentum of China's online literature industry will continue unabated in 2023. Driven by the three core trends of high-quality products, accelerated IP transformation, and deepening globalization, Chinese online literature, as a vivid practice of public participation, global co-creation, and highlighting the originality of Chinese culture, has continuously extended the radius of communication, and has become a vivid cultural business card for telling Chinese stories and spreading Chinese voices.
According to the data cited in the report, by the end of 2023, the size of China's online literature reading market reached 404300 million, a year-on-year increase of 38%, the scale of the online literature IP market jumped sharply to 260.5 billion yuan, a year-on-year increase of nearly 10 billion, and the online literature industry ushered in a market of 300 billion yuan. The number of online literature authors in China has reached 24.05 million, the number of online literature works has reached 36.2 million, and the number of online literature users has reached 53.7 billion, a year-on-year increase of 9%. According to the 52nd Statistical Report on the Development of China's Internet Network, the number of Internet users in China is 10With 7.9 billion calculations, nearly half of China's netizens are online users.
As an important carrier for telling Chinese stories well, online literature has become a new trend in the creation of online literature with cultural self-confidence and the narrative of a strong country. In 2023, online literature authors will more prominently integrate the excellent traditional Chinese culture into multiple themes such as history, reality, and science fiction, practice the creative transformation and innovative development of the excellent traditional Chinese culture, explore the effective path of the "second combination", continue to promote the integration of traditional culture into multiple themes, and form the annual trend of "national tide" writing.
At the same time, "the globalization of online literature is deepening" has become another bright feature of the development of online literature in 2023. The report pointed out that with the significant increase in the overseas radiation and influence of China's online literature, online articles, games, and film and television have become the troika of "culture going overseas". According to the data, the market size of online literature going overseas exceeds 4 billion yuan, with about 410,000 overseas online writers, about 620,000 overseas original works, and about 2 overseas visiting users300 million, covering 200+ countries and regions around the world, of which the United States has the largest number of users. With the blessing of favorable factors such as one-click assistance of AI translation and mutual empowerment of overseas IP products, Chinese IP has gradually entered the global vision, such as the second season of the film and television drama "Celebrating More Than Years", which became the first domestic drama with more than 10 million reservations on the whole network, and the exclusive overseas distribution rights have been pre-purchased by Disney; The film and television drama "Tian Gengji" reached the top in iQiyi Thailand and Japan; China Literature's first overseas IP-adapted game product, Breaking the Sky: Furious Clouds, was launched in Malaysia, Indonesia and Thailand, and the number of new users in Southeast Asia increased by 118% month-on-month in Q4 2023.
In addition to laying a solid foundation for the acceleration of IP transformation through high-quality supply, the report further summarizes the three major driving forces for the growth of the online text IP market in 2023 by nearly 10 billion: the gradual maturity of the IP pre-development model; film and television, animation, micro-short dramas and other tracks to create important increments; AI technology assists the acceleration of the IP ecology of network texts.
In 2023, the IP pre-development model will gradually mature, and the effective interaction and secondary creation models customized by the content platform will become the "killer feature" of IP incubation. For example, "The Circle of Fate" is on the starting point reading platform, and the cumulative number of words spoken in this chapter will exceed 70 million in 2023, and a single user will dub the work more than 2,800 times at most. At the same time, the official theme station "Curly Baboon Research Association" created by the platform for "The Master of Mystery" gathered more than 600,000 fans in the first month of its launch relying on a new interactive method, and the daily activity of users increased by more than 200% month-on-month, providing a new path and new increments for the creation of "mysterious" audiobooks, blind boxes, adapted animations and other categories.
The report also focuses on the multifaceted impact of AI technology on the online literature industry, arguing that AI is setting off a large-scale and far-reaching transformation of the way content is produced. With the release of the first online text model "China Literature Wonderful Pen" in July 2023, its application-side writer assistant Wonderful Pen version was launched simultaneously, and at the end of that year, it was opened to all signed writers of China Literature for internal testing, and it has become an industry consensus that AIGC assists online writers to improve their creative efficiency. Yang Chen, Vice President and Editor-in-Chief of China Literature, said that the special advantage of AI for online literature is that it is not only a medium and carrier, but also a creative tool and productivity amplifier. In the future, with the maturity of the 'AI + IP' series of technologies, it will be gradually embedded in the IP development workflow, which will greatly release the IP development capacity and promote the upgrading of the online literature ecology. ”
In addition, the report also pointed out that as China vigorously promotes the ecological co-governance of copyright protection, policies and regulations, industry self-discipline, readers and authors are working together to accelerate the process of legalization of online literature, forming a key guarantee for the dissemination of online literature at home and abroad, and helping the healthy and sustainable development of online literature. (Author: Li Wenyao).