Lee Hyo-ri collaborated with Jung Hyun-mo, an artist who has been in charge of her makeup for a long time. Lee Hyo-ri, who has recently been active in the advertising industry, was selected as the first advertising model for 'Jung Saem Mool'.
Today (13th), "Jung Saem Mool" Beauty announced that "Jung Saem Mool", a cosmetics brand that combines the beauty concept and technology of makeup artist "Jung Hyun-mo", has launched its first advertising brand with Lee as a model. I chose Hyo-ri. "Jung Saem Mool", which started a full-scale promotion with Lee Hyo-ri, is also highly anticipated.
The cosmetics brand 'Jung Saem Mool', which has never done any commercials, has captured the hearts of women in their 20s and 30s at home and abroad with its high-quality products, and is positioned as a leading cosmetics brand in Korea. Jung Saem Mool will launch a large-scale marketing campaign in 2024 and use a celebrity model for the first time, and she is Lee Hyo-ri. In addition, Lee Hyo-ri and "Jung Saem Mool" representative makeup artist Jung Hyun-mo have been dating for more than 20 years. When Lee Hyo-ri started her solo career, it was Jung Xuan-mo who put on makeup for her. Her makeup technique is:True master level。She used to be in the movie "Late Autumn".Tang Wei's makeup artist, the style is a very classic Korean makeup.
The special chemistry between Jung Hyun-mo and Lee Hyo-ri that has been occurring for a long time can also be felt at the shooting site of the advertisement. Although the two reunited after many years, the two cared for each other on set, creating a warm atmosphere. Lee Hyo-ri won the praise of the staff with his professionalism and beautiful appearance like an advertising queen.