In recent years, Chinese consumers have become more and more demanding for automobiles, not only for a fast and smooth driving experience, but also for comfort and luxury in the car, which is not only a free car for individuals, but also a fortress of comfort for families, and can also be capable of multiple tasks such as urban commuting and holiday outings. Among them, Xingtu Yaoguang, an independent luxury brand model, has brought consumers the driving experience of a 400,000-yuan luxury car with a price of 200,000 yuan, and has become one of the representatives of consumers' multi-functional all-round models.
A few days ago, the latest edition of the IVISTA China Smart Car Index was announced. Among them, with 400,000 levels of scientific and technological intelligence, Xingtu Yaoguang stood out in the evaluation of popular models such as Mercedes-Benz EQB, Smart 3 and Tesla Model 3, and achieved the highest G-level excellent rating in intelligent driving, intelligent safety and intelligent interaction tests, once again interpreting Xingtu Yaoguang's benchmark SUV strength as "the strongest quality-price ratio of 200,000 levels".
The new forces of intelligent driving assistance are even better.
Driven by the wave of electrification and intelligence, the automobile market pattern and brand class formed in the era of traditional fuel vehicles are being broken, and independent brands have risen rapidly from another horizon with the help of first-mover advantages and technology accumulation, and have strongly "broken into" the luxury car market.
Among them, Xingtu Automobile is an excellent representative of its own brand, and now it has proved the luxury strength of its own products through the IVISTA China Smart Car Index.
The IVISTA China Smart Car Index is the world's first fair, just, professional and authoritative third-party professional organization test and evaluation system for consumers, which not only comprehensively evaluates the hardware and software performance of smart cars, but also pays attention to user experience and safety, and is currently the closest to the user's actual scenario in the field of intelligent field evaluation system.
The evaluation of its intelligent driving test items includes driving assistance system test, navigation intelligent driving system test, etc. Xingtu Yaoguang is equipped with L2Level 9 intelligent assisted driving, in high-speed road test scenarios, with excellent single-lane longitudinal and lateral control capabilities, to achieve safe vehicle distance autonomous driving, even if the front car is congested, it can calmly slow down, improve driving safety.
IVISTA's overall evaluation of Yaoguang is that the model's single-lane longitudinal control ability is good; The single-lane lateral control capability has excellent performance in the lane centering driving scenario; Single-lane longitudinal and horizontal control capabilities, straight roads into curves perform well in the scene.
For driving safety, the intelligent safety test project mainly evaluates functions such as automatic emergency braking and lane assist, which tests the active safety control ability of the vehicle.
Yaoguang obtained full marks in the test of vehicle-to-vehicle automatic emergency braking system and lane assist system, which can greatly avoid the occurrence of traffic accidents. IVISTA's overall rating is that the model performs well in the Vehicle-to-Car Automatic Emergency Braking System (AEB C2C); The Automatic Emergency Braking System for Pedestrians and Cyclists (AEB VRU) performed well; Lane Assist (LSS) performs well; Lane assist system as standard; The Lateral Assist System (SSS) DOW function is excellent.
It is worth mentioning that intelligent driving assistance was originally the strength of the new forces, but Yaoguang, as a fuel vehicle, has also achieved the top of the industry in this field. In the AEB aspect where Xiaopeng and Huawei's Yu Chengdong quarreled happily some time ago, Xingtu Yaoguang got a perfect score of 16 points.
AEB is mainly an active safety system for pedestrian "ghost probes" and electric bicycles crossing the road. In the test, Xingtu Yaoguang also performed well in emergency situations such as sudden pedestrian and bicycle passing, and could quickly make predictions and emergency braking, which fully demonstrated Xingtu Auto's attention to the safety of daily vehicles, and also greatly improved the user's driving confidence.
Judging from Yaoguang's full scores, its 27 years of accumulated technical strength is really not comparable to the new car-making forces. Xingtu's active safety system gives consumers a real safety experience, improves the comprehensive safety of users and other traffic participants, and truly allows users to enjoy better intelligent driving assistance than new forces on fuel vehicles, and at the same time, Yaoguang also meets users' expectations for a luxury brand model.
The comprehensive product strength far exceeds the same price point.
On the one hand, the electrification transformation of traditional luxury brands is slow, and on the other hand, consumers' requirements for vehicle intelligence are constantly improving, and traditional luxury brand fuel models have not kept up with the expectations of young people in terms of intelligence.
Intelligent cockpit is the focus of the current development and design and differentiated competition in the automotive industry, and the degree of brand volume of major car companies is very high. As a high-end model for the new era, Xingtu Yaoguang not only achieves the ultimate in the most important active safety system, but also keeps pace with the times in terms of the intelligence of the cockpit, bringing the performance of not losing to the new forces.
In the IVISTA evaluation process, Xingtu Yaoguang performed well in the intelligent interaction test, especially in voice interaction and touch screen interaction. According to IVISTA's evaluation, Xingtu Yaoguang's voice interaction wake-up performance is excellent, and it can recognize and respond to most voice commands, providing users with a more intelligent and convenient interactive experience.
The reason why it can achieve such excellent performance is mainly due to the fact that Xingtu Yaoguang is equipped with the leading EEA40 electronic and electrical architecture, at the same time, the car is equipped with Qualcomm 8155 chip and Gigabit Ethernet architecture, and the efficient computing speed ensures that all kinds of instructions can be quickly received by the system.
Lion Lion Ecology 50 native applications cover the current mainstream needs. In terms of voice control, Xingtu Yaoguang has cooperated with iFLYTEK in engine language technology, which can process more than 20 consecutive instructions within 30 seconds, and can control 28 categories and 429 functions, truly realizing all-round intelligent control. This is also the key factor why Yaoguang can perform well in the IVISTA intelligent interaction test.
In addition to its excellent intelligent performance, Yaoguang has integrated Chery's more than 27 years of technical accumulation, such as M3X Mars Architecture 20. The new Flying Fish super sensing chassis, CDC electromagnetic suspension, full-scene intelligent control four-wheel drive system, all-terrain technology and free steering system, etc., these technologies can compete with almost none of the self-owned brand medium-sized SUVs sold at 150,000 yuan, which has created the existence of the strongest quality-price ratio of Yaoguang 200,000 yuan.
The strength of the strongest quality-price ratio in the same level has made Yaoguang's sales continue to rise. At present, Yaoguang's monthly sales are stable at about 5,000 vehicles, accounting for 40% of the total sales of the Xingtu brand, and Yaoguang's outstanding performance has also played a key role in Xingtu's brand and user strategy.
In addition, the average selling price of Xingtu bicycles has also continued to increase, and it has now reached 1720,000 yuan, which has brought many benefits to Xingtu to achieve brand improvement and user improvement. According to statistics, Yaoguang's main sales version is a high-end four-wheel drive version, accounting for as much as 67%, which further lowers the entry threshold for four-wheel drive models in the 200,000-yuan SUV market and truly realizes luxury equality.
The long-termism of Xingtu.
In the past, the luxury car market was basically firmly occupied by foreign car companies, and most independent brands could only grab each other's "cake" in the low-end market below 150,000 yuan. Nowadays, with the deepening of electrification and intelligent transformation, independent brands have begun to launch a collective offensive to the high-end market with the help of first-mover advantages and technology accumulation, and the average price of high-end models of some independent brands has exceeded 300,000 yuan, and some even exceed one million yuan, reaching a height that independent brands cannot reach in the era of fuel vehicles.
It is precisely under the strong market traction formed by the wave of electrification and intelligence that the automobile market pattern and brand class formed in the era of traditional fuel vehicles have begun to be broken.
Since the release of the brand in 2018 and the launch of the first model in 2019, Xingtu is a high-end brand of Chery Group, although its qualifications are younger than some new forces, but it has become one of the first echelon of independent luxury brands with good product strength and kindness.
It is reported that the cumulative sales of the Xingtu brand last year were 125521, a year-on-year increase of 1349%, accounting for 667%, exceeding the sales target of 80,000 units set at the beginning of the year.
However, Huang Zhaogen, assistant general manager of Chery Automobile Co., Ltd. and general manager of Xingtu Marketing Center, still admitted in an interview that there is huge pressure in his heart, he said: Chinese brands are upward, and speed, quantity, and scale are far from enough. At present, Xingtu's annual sales volume of 100,000+ is only a phased victory of long-termism, and it is far from allowing us to reach the level of complacency.
Under the new situation, the competition in the automobile market is no longer a simple collision at the product level, but an industrial ecological game and collision. Only when the brand goes up, the market goes outward, the technology products go to the future, and the industry moves to the whole value chain, can car companies consolidate their competitiveness, expand service scenarios, and achieve a jump in value in the wave of change.
With its excellent intelligent technology and outstanding performance, Xingtu Yaoguang has won the five-star evaluation and the highest G rating of the China Smart Car Index, which is undoubtedly a high recognition of its technical strength and performance, and also an affirmation of Xingtu Auto's long-term policy.
In 2024, Xingtu will also fully enter the era of ultra-comfortable new energy, adhere to the "four-way development" business policy of brand upward, market outward, technology and product to the future, and industry to the whole value chain.