In recent years, with the upgrading of smartphones, high brush rate and large memory have become important factors for many consumers to choose mobile phones. However, the iPhone 15, as a new type of smartphone, does not come with a high brush rate and large memory. Still, the iPhone 15 is still very popular. So, why was the iPhone 15 able to win the favor of consumers without high brush rate and large memory?
1. The strength of iPhone15 products is excellent
Although the iPhone 15 does not have a high refresh rate, its product strength is very good. Learning to eliminate the interference of high refresh rates, consumers pay more attention to the performance and experience of their phones. Compared to many Android phones, the A16 chip used in the iPhone 15 has powerful performance and can run all kinds of large-scale mobile games smoothly. Not only that, although the memory of the iPhone 15 is smaller, due to the unique design of the iOS system, the 6GB running memory is equivalent to 10GB or 12GB of Android phones in some cases, making multitasking smoother. In addition, the iPhone15 body is thin and light, the screen size is moderate, easy to operate with one hand, and it also supports IP68 waterproof, has a 48 million pixel AI dual camera, and excellent recording capabilities, which make the iPhone15 have obvious differentiation characteristics in product strength.
2. Apple's brand strength and durability
In addition to the strength of the product, consumers also spoke highly of the brand strength and durability of Apple's mobile phones. The durability of Apple's phones is impressive, with many of the early iPhone models still on the market today, while Android phones of the same period have mostly disappeared. This long service life has impressed consumers and provided a solid foundation for the popularity of the iPhone 15. Consumers are increasingly focusing on practicality and durability, and Apple's phones meet these needs, so even without high brushes and large memory, the iPhone 15 can still win the hearts of consumers.
3. The connection between fluency and chip performance
Although a high refresh rate can improve the smoothness of the phone, for most users, the 60Hz refresh rate is enough for daily use. The difference between 120Hz and 60Hz is difficult to detect with the human eye. Compared with a high refresh rate, the smoothness of a mobile phone is more dependent on the performance of the chip. Apple's mobile phone has always been ahead of the Android camp in chip performance, although the iPhone 15 uses the A16 chip on the 14Pro, but its performance is still strong. Both single-core and multi-core scores are higher than similar Android phones, which can not only cope with various large-scale mobile games, but also ensure that there is no lag in long-term use. Consumers are becoming more rational and will not be easily influenced by the propaganda of some digital bloggers, and pay more attention to the cost performance and actual performance of products. The powerful chip performance of the iPhone 15 partially makes up for the lack of a high refresh rate and large memory, allowing it to run all kinds of apps and games smoothly.
Judging from the above discussion, the iPhone 15 can still be welcomed by consumers without a high refresh rate and large memory, mainly due to its excellent product strength and the credibility of the Apple brand. Although a high refresh rate and large memory can improve the experience of using a phone to a certain extent, it is not the only criterion for consumers to choose a mobile phone. Factors such as practicality, durability, brand premium, etc., are equally important. For consumers, the smoothness of the phone depends on the performance of the chip, and for most users, the refresh rate of 60Hz is enough for daily use. Therefore, although the iPhone 15 lacks in these two aspects, its excellent product strength and the advantages of the Apple brand still allow it to be loved by consumers.
In my opinion, the development of smart phones has entered a relatively mature stage, and consumers' demand for mobile phones has begun to become rational. It is no longer just the pursuit of the improvement of configuration parameters, but more attention is paid to the actual use experience and quality of mobile phones. Although some Android phones are equipped with high refresh rates and large memory, it doesn't make sense to just pursue numerical improvements if the product is not strong enough to support these configurations. Therefore, when choosing a mobile phone, consumers need to make a reasonable choice based on their personal needs by comprehensively considering various factors. For the iPhone 15, although it does not have a high refresh rate and large memory, its excellent product strength and brand image make it still an ideal choice in the minds of many consumers.