For sellers who are starting to contact cross-border, they have no source of goods and no experience, and they are simply confused about how to choose products, what should they do in this situation?
As a novice seller, you can first make preliminary preparations for product selection through the following three perspectives.
As a novice seller, you can start from your own interests and local industry resources to choose the right category. Lightweight, non-charged products can be selected to save on shipping costs and certification time, and products with strong seasonality that require strong appearance patents are excluded.
Using Amazon's official free tool Business Opportunity Explorer, we can analyze and understand the market demand of various products by product category, keyword and ASIN search, pay attention to the data of "search volume and search volume growth rate", and pay attention to the high search growth rate of relevant buyers' needs, you can judge that the product has certain opportunities.
For some of the preliminarily selected products, we will further screen out more suitable products by comparing their annual sales, growth rate, proportion of new product sales, return rate, profit margin and other indicators.
In fact, most sellers' requirements for product selection are focused on the three points of "whether it can be sold", "whether it is good to sell", and "whether it makes money".
1. Market analysis
Before deciding whether to enter the target category, the seller needs to conduct a multi-dimensional analysis, such as the industry volume, competition, and top brand share of the target category, and avoid selecting categories with industry barriers such as capital, technology, and ** chain, or categories that are prone to infringement. Compliance with Amazon's compliance policies is also considered.
2. Commodity analysis
In order to find the product opportunities that can be explored, sellers need to conduct in-depth research on products, starting from the perspective of product life cycle, product seasonality and sales rhythm, customer behavior, and hot-selling product parameters (such as function, size, color) and so on.
3. Pricing analysis
As for whether it can make money, it is recommended that sellers estimate the capital investment and turnover frequency, anchor the mainstream ** band, and estimate the break-even.
4. Key points of operation
After accurately selecting products through the above ideas, sellers can create targeted listings to attract consumers, and grasp the operation rhythm by evaluating the timing of new products to launch, the number of stocks, and promotion methods, so as to achieve big sales.
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